Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

Successful organizations are forward-looking, take calculated risks, and act swiftly. Failing forward requires strategic thinking and planning. Thriving organizations constantly change their plans—the 5-year plan days are long gone. Your marketing roadmap should be progressive, include projects that drive growth, and improve efficiency over the next 12 to 18 months. Much like following a GPS to reach your destination, the route you take needs to be re-evaluated consistently to ensure you are on the optimal path toward your destination. Watch my webinar about the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.

Tegrita can offer the strategic guidance you need to create a long-term yet agile marketing roadmap that works for the unique needs of your company. With your support and the guidance of your staff, our team of experts can help you create a roadmap that allows you to innovate while giving you clear purpose for every dollar you spend.

To get started, check out our Roadmap Toolkit, which contains a Strategic Roadmap Playbook and some sample templates that we use when we work with our clients.

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About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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