TegTalk: Beyond the Basics – Choosing the RIGHT Marketing Automation Platform (Episode 4)

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

Choosing a Marketing Automation Platform (MAP) goes beyond the basic functionality of the tool. You wouldn’t choose a car because it has a steering wheel, four tires and an engine; you also shouldn’t choose a MAP because it can send emails and store your contact data. The MAP you choose is one of the most important tools in your martech stack and in conjunction with your other systems, it needs to be flexible to enable your marketing strategy both today and in the future. In this episode of TegTalks with a Strategist, Mike Geller, President and CTO of Tegrita, tackles the importance of a flexible and expandable data model, the ability to have a fully integrated martech stack, price vs. value and more.

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

This next article will walk you through the process of how to evaluate new technologies to minimize expectation-reality mismatch.

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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