A significant percentage of the buying process occurs online without the prospect ever interacting with a sales person. Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, ways to prevent your content from ending up in the content graveyard and much more!
Before you create another new piece of single-use content, watch this video about the importance of taking the time to conduct a Content Audit.
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