TegTalk: Content Creation Challenges (Episode 7)

A significant percentage of the buying process occurs online without the prospect ever interacting with a sales person. Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, ways to prevent your content from ending up in the content graveyard and much more!


Before you create another new piece of single-use content, watch this video about the importance of taking the time to conduct a Content Audit.

About the Author

Jason Semenek

Jason Semenek is a Sr. Marketing Strategy Lead at Tegrita. His career started in 2000, where he worked to introduce and help integrate Oracle Responsys for a variety of clients. He has worked in a variety of industries as a digital marketing specialist on the consultant and client side. Jason’s knowledge of marketing systems spans a wide variety of automation platforms, CRM systems, SEO/SEM, and more. His broad experience helps Jason help clients with complex strategy discussions and integrated technology implementations.

Follow on Linkedin More Content by Jason Semenek
Previous Video
TegTalk: Lead Scoring–Is it worthwhile? (Episode 8)
TegTalk: Lead Scoring–Is it worthwhile? (Episode 8)

Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing...

Next Video
TegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)
TegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)

To gate or not to gate your content. That is the question! Everyone has an opinion, and in this episode of ...