#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.
With the explosion of the Martech landscape, there are tonnes of industry buzz words, acronyms, and new strategies. Are you struggling to keep up? Do you know which of the wide array of technologies out there are important to your organizations? Are you experiencing Fear of Missing Out (FOMO)? In this episode, we tackle how to make sense of all of the marketing technology and how to avoid getting sucked into the “everybody’s doing it” syndrome.