TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault! When you signed off on purchasing a marketing automation platform, you bought into the vision of increased revenue, improved ROI, reduced marketing overhead, improved operational efficiencies and more. You sold the vision internally and committed your resources and now that time has passed, the vision isn’t the reality. Don’t blame the technology! In this episode we’ll tackle why it’s your fault and what you can do about it.

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

About the Author

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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