TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)

Brandi Starr

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault! When you signed off on purchasing a marketing automation platform, you bought into the vision of increased revenue, improved ROI, reduced marketing overhead, improved operational efficiencies and more. You sold the vision internally and committed your resources and now that time has passed, the vision isn’t the reality. Don’t blame the technology! In this episode we’ll tackle why it’s your fault and what you can do about it.

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

About the Author

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.
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TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)

About the Author

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TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)

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