TegTalk: Ad Retargeting – So Many Companies Are Doing It Wrong (Episode 1)

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

Ad retargeting is a key part of the digital marketing strategy for many companies – so why are so many doing it wrong? The key challenges that we see are issues with frequency, absence of conversion tracking, and poor segmentation. During this episode, we cover these frustrations, talk about how ad retargeting works, and how companies can maximize their return on marketing investment (ROMI).

And as a bonus, during the discussion I reference a study I recently came across that said that “retargeting ads are initially useful and helpful, but after seeing the same message more than five times, the chance of conversion goes down drastically.” Johnathan Dane (founder of KlientBoost) shared the findings on the Convince & Convert blog.

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

Source


If you enjoyed this episode, be sure to check out TegTalk Episode 2: Revenue Growth – The Secret Is Not What You Expect.

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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