TegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

To gate or not to gate your content. That is the question! Everyone has an opinion, and in this episode of TegTalks with a Strategist, Brandi Starr and I share ours. Historically there was an exchange: a prospect’s information for your valuable content. Today, however, prospects can likely get similar content from your competitors without the exchange of information. So how do you find a balance? Join us as we talk about the value of the content you create, how gating content ties into the buyers journey, the role technology plays in this decision and more.

For further reference, in this episode Brandi references an SEM study conducted by Hubspot. You can read more about the A/B test here.

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.


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