#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.
GDPR went into effect on May 25th, 2018, and the impact has many marketers concerned. In this episode of TegTalks with a Strategist, we discuss the impact GDPR is having on modern marketers (in and outside the European Union). Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy, making this an important issue for all marketers. Listen to our discussion on how seriously companies are taking GDPR, the impact on marketing initiatives, and how you can still meet your marketing objectives despite having fewer marketable contacts.