TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

Brandi Starr

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical execution. With marketing automation and the growing martech landscape, marketers now need to be both creative and technical. One way to address this challenge is to broaden the talent search nationally (or internationally) and hire remote employees. So, what’s a savvy CMO to do?

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

About the Author

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.
Follow on Twitter Follow on Linkedin Visit Website More Content by Brandi Starr

TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

About the Author

Previous Video

Next Video

TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

About the Author

Previous Video

Next Video

Most Recent Videos

Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing

Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!

The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome

Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In

Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, and much more!

To gate or not to gate your content. That is the question! Everyone has an opinion, and in this episode of TegTalks with a Strategist we share our thoughts on gated forms.

Choosing a Marketing Automation Platform goes beyond the basic functionality. Mike Geller tackles the key considerations when choosing one of the most important tools in your martech stack.

Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.

An important part of the CRO role is obviously revenue growth and there are many strategies to hitting aggressive revenue targets. In this episode Rolly Keenan shares the yogurt growth model.

Jessica Jones and I discuss visual storytelling, which is the art of communicating a series of messages using visual multimedia and a way to cut through the noise and allow our brand to shine.

Ad retargeting is a key part of the digital marketing strategy – so why are so many doing it wrong? In this episode, we cover these frustrations and how companies can maximize their (ROMI).

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders.