TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical execution. With marketing automation and the growing martech landscape, marketers now need to be both creative and technical. One way to address this challenge is to broaden the talent search nationally (or internationally) and hire remote employees. So, what’s a savvy CMO to do?

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

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TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)
TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marke...

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