TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical execution. With marketing automation and the growing martech landscape, marketers now need to be both creative and technical. One way to address this challenge is to broaden the talent search nationally (or internationally) and hire remote employees. So, what’s a savvy CMO to do?

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

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TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)
TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marke...

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TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)
TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)

Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!