#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.
Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing landscape includes more technology than ever before, requiring a new type of technically savvy marketer to navigate everything from marketing automation to processing massive amounts of data. How can CMOs grow their teams without breaking the bank?