TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing landscape includes more technology than ever before, requiring a new type of technically savvy marketer to navigate everything from marketing automation to processing massive amounts of data. How can CMOs grow their teams without breaking the bank?

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)
TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing...