#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10-to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.
About the Author
Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.
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17:40Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing
29:35Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio
16:21Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!
25:34The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome
29:36Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In
37:05Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, and much more!
20:03To gate or not to gate your content. That is the question! Everyone has an opinion, and in this episode of TegTalks with a Strategist we share our thoughts on gated forms.
12:11Choosing a Marketing Automation Platform goes beyond the basic functionality. Mike Geller tackles the key considerations when choosing one of the most important tools in your martech stack.
21:20Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.
13:55An important part of the CRO role is obviously revenue growth and there are many strategies to hitting aggressive revenue targets. In this episode Rolly Keenan shares the yogurt growth model.
17:08Jessica Jones and I discuss visual storytelling, which is the art of communicating a series of messages using visual multimedia and a way to cut through the noise and allow our brand to shine.
21:25Ad retargeting is a key part of the digital marketing strategy – so why are so many doing it wrong? In this episode, we cover these frustrations and how companies can maximize their (ROMI).