Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)

What You Need to Know To Operationalize Your Customer Experience

Revenue Operations, also known as RevOps, is on the rise. There is a (long overdue) shift happening in how organizations are thinking about revenue. As executives we define and refine what really matters to the organization. It's clear RevOps is moving front and center. It's no wonder Director Revenue Operations, VP Revenue Operations, and Chief Revenue Officer are among the fastest growing job titles on LinkedIn.

Join Brandi Starr, career Modern Marketer, Chief Operating Officer of Tegrita and co-author of the international best seller “CMO to CRO: The Revenue Takeover by the Next Generation Executive,” as she tackles the current trends in revenue operations and her future-looking perspective. On her keynote presentation, Revenue Operations: What It Isn't, What It Is & Why It's The NOW!, at the Best of B2BMX she covers:

• What RevOps isn't: The key mistakes many organizations are making when it comes to revenue operations.
• What RevOps is: The five primary areas of focus for your revenue operations team.
• Why RevOps isn't the future it's the NOW: Key benefits and trends that you can't afford to ignore.

About the Author

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

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