Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

May 7, 2018 Brandi Starr

Successful organizations are forward-looking, take calculated risks, and act swiftly. Failing forward requires strategic thinking and planning. Thriving organizations constantly change their plans—the 5-year plan days are long gone. Your marketing roadmap should be progressive, include projects that drive growth, and improve efficiency over the next 12 to 18 months. Much like following a GPS to reach your destination, the route you take needs to be re-evaluated consistently to ensure you are on the optimal path toward your destination. Watch my webinar about the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.

Tegrita can offer the strategic guidance you need to create a long-term yet agile marketing roadmap that works for the unique needs of your company. With your support and the guidance of your staff, our team of experts can help you create a roadmap that allows you to innovate while giving you clear purpose for every dollar you spend.

To get started, check out our Roadmap Toolkit, which contains a Strategic Roadmap Playbook and some sample templates that we use when we work with our clients.

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Up next: Pro tips on how to futureproof your Marketing Automation Investment.

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

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