Do you feel you need to fill the gap between your marketing and customer care? Maybe it’s time to sit down and listen to customers’ calls. In this episode of the All Things Growth Podcast, host Christina Del Villar and co-host Sree Chadalavada talk to Brandi Starr about the marketing magic that happens at the intersection of strategy, creativity, and technology and their role in the Go to Market strategy.
Brandi is truly a modern marketing Maven who believes marketing magic happens at the intersection of strategy, creativity, and technology. She is the COO of Tegrita, a marketing consultancy specializing in marketing automation and strategy for the modern marketer. She guides B2B and B2B2C companies to crucial pivot points to achieve sustainable growth through road mapping, modernizing processes, and removing friction from the customer experience. Brandi was voted one of the top 50 women you needed to know in Martech in 2018, and her 20-plus years in her career have spanned a variety of industries and marketing disciplines. She’s a co-author of a fantastic book called CMO to CRO: The Revenue Takeover by the Next Generation Executive and the host of Revenue Rehab Podcast.
“At the bottom line, it starts with the change in mindset and approach in marketing. It won’t necessarily be easy, but you are that driver of change and that real impact on Go-to-Market on revenue, brand, etc. You are the change.” – Brandi Starr
Listen to the full episode HERE
For more information about the All Things Growth Podcast, head over to the podcast page
CMO to CRO: The Revenue Takeover by the Next Generation Executive
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