TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)

August 27, 2018 Jason Semenek

#TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing leaders. During these 10- to 20-minute conversations, we discuss (and sometimes debate) the key challenges digital marketers face today.

GDPR went into effect on May 25th, 2018, and the impact has many marketers concerned. In this episode of TegTalks with a Strategist, we discuss the impact GDPR is having on modern marketers (in and outside the European Union). Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy, making this an important issue for all marketers. Listen to our discussion on how seriously companies are taking GDPR, the impact on marketing initiatives, and how you can still meet your marketing objectives despite having fewer marketable contacts.

Watch today’s episode and share your feedback @TegritaGroup or hashtag #TegTalks on Twitter or contact us today.

Source


Want to learn more about implementing a GDPR strategy? Tegrita CTO, Mike Geller, shares the Tegrita Email Compliance Framework in this next great technical post.

About the Author

Jason Semenek

Jason Semenek is a Lead Strategist at Tegrita. His career started in 2000, where he worked to introduce and help integrate Oracle Responsys for a variety of clients. He has worked in a variety of industries as a digital marketing specialist on the consultant and client side. Jason’s knowledge of marketing systems spans a wide variety of automation platforms, CRM systems, SEO/SEM, and more. His broad experience helps Jason help clients with complex strategy discussions and integrated technology implementations.

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