Hi Eloqua Users, Jason here. The biggest question I get after “What can we test?” is usually “How do we do it?”. If you are ready to get started but need some guidance, I put together this short video to show you a few ways to run A/B or multivariate tests using Oracle Eloqua.
About the Author
Jason Semenek is a Sr. Marketing Strategy Lead at Tegrita. His career started in 2000, where he worked to introduce and help integrate Oracle Responsys for a variety of clients. He has worked in a variety of industries as a digital marketing specialist on the consultant and client side. Jason’s knowledge of marketing systems spans a wide variety of automation platforms, CRM systems, SEO/SEM, and more. His broad experience helps Jason help clients with complex strategy discussions and integrated technology implementations.
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