In the continued drive to find the right tech tool for the best result, many marketing organizations are still suffering from next-big-thing syndrome. They’re in constant pursuit of an antidote to what ails them. The hard truth, though, is that more technology isn’t always better, and a healthy martech stack that delivers on its promises requires thoughtful strategy, integrated solutions and dedicated resources. In this session, you’ll get all the details on a proven, practical three-step prescription for a healthier martech stack. You’ll take away how to quickly and effectively:
• Evaluate the current state of your martech stack;
• Identify the gaps (in technology plus strategy and resources); and
• Develop an actionable plan to get the most value from your stack, including successfully leveraging what you already have and wisely choosing what you still need—maybe even including the next big thing.
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