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Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers (MarTech 2020)

December 3, 2020 Brandi Starr

In the continued drive to find the right tech tool for the best result, many marketing organizations are still suffering from next-big-thing syndrome. They’re in constant pursuit of an antidote to what ails them. The hard truth, though, is that more technology isn’t always better, and a healthy martech stack that delivers on its promises requires thoughtful strategy, integrated solutions and dedicated resources. In this session, you’ll get all the details on a proven, practical three-step prescription for a healthier martech stack. You’ll take away how to quickly and effectively:

Evaluate the current state of your martech stack;

Identify the gaps (in technology plus strategy and resources); and

Develop an actionable plan to get the most value from your stack, including successfully leveraging what you already have and wisely choosing what you still need—maybe even including the next big thing.

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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