Why I’m Uber Excited About THIS Content Experience Platform

Brandi Starr

Recently, Content Experience was solidified as MarTech category. According to G2 Crowd, Content Experience software “enables companies to create personalized experiences geared toward audience engagement.”. To qualify in this category, the technology must:

Enable companies to aggregate assets in a repository, with tools to segment and organize content for various use cases, audiences, and accounts.
Offer templates to customize and design personalized content experiences.
Contribute to conversion via lead forms, personalized recommendations, and CTAs.
Provide metrics on how content is performing, including audience insights.

Watch my video to learn what Content Experience technology I am UBER excited about and why you should be too. Let’s continue the conversation about your content marketing initiatives, and how to create true content experiences.

About the Author

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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Why I’m Uber Excited About THIS Content Experience Platform

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Why I’m Uber Excited About THIS Content Experience Platform

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