Recently, Content Experience was solidified as MarTech category. According to G2 Crowd, Content Experience software “enables companies to create personalized experiences geared toward audience engagement.”. To qualify in this category, the technology must:
- Enable companies to aggregate assets in a repository, with tools to segment and organize content for various use cases, audiences, and accounts.
- Offer templates to customize and design personalized content experiences.
- Contribute to conversion via lead forms, personalized recommendations, and CTAs.
- Provide metrics on how content is performing, including audience insights.
Watch my video to learn what Content Experience technology I am UBER excited about and why you should be too. Let’s continue the conversation about your content marketing initiatives, and how to create true content experiences.