TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)
Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical execution. With marketing automation and the growing martech landscape, marketers now need to be both creative and technical. One way to address this challenge is to broaden the talent search nationally (or internationally) and hire remote employees. So, what’s a savvy CMO to do?