What is Advocate Marketing and Why You Should Care

92% of consumers around the world said they trust word-of-mouth recommendations from family and friends over all other forms of advertising. Influitive has built a new software category around the idea of advocate marketing (also sometimes called “advocacy marketing”). Watch to hear my thoughts on why advocate marketing is important for your business.

About the Author

Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

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