Articles, Thoughts and Tips.
Driven to help your team succeed on your MarTech journey.
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Read ArticleNo Email Is An Island
Email marketing remains a top digital marketing channel. Jason Semenk at Tegrita, explains the importance of Integrative email strategy, common pitfalls, & solutions to remedy them. Read Article.
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42:21Watch VideoWebinar [Email is not an Island: Creating an Omni-Channel Marketing Strategy]
How do use data to connect with your audiences? Join Jason Semenek, Sr. Marketing Strategist at Tegrita, on his webinar where he shares innovative ways to use your email data to help other channels.
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9:09Watch VideoMarketing Automation Strategy: What Is Form Spam?
Featured in our League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: What is Form Spam?
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Read ArticleMulti-Variate Testing: Harness the Power of Motiva AI
AI is becoming an important tool in digital marketing. Motiva AI integrates with Oracle Eloqua to accelerate your marketing automation with multi-variate testing and more! Here's how.
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1:08:11Watch VideoMarketing Automation Strategy: Value of a Custom Preference Center & Progressive Profiling
Featured in our League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek and Jesse Nobbe present: Value of a Custom Preference Center & Progressive Profiling.
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Read Article2021: An opportunity to get back to RevTech basics
Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.
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Read ArticleCreate a Secure Browsing Environment from Emails to Landing Pages
Creating a secure browsing environment is essential in the digital marketing world. Tegrita's Sr. Marketing Strategy Lead, Jason Semenek, shares secure browsing tactics in Oracle Eloqua MAP.
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8:29Watch VideoSet up A/B/C/D Email Testing in Campaigns in Oracle Eloqua
If you are an Eloqua user starting your ABCD email testing journey, here is a short video explains the ABCD testing steps in campaigns in oracle Eloqua. Happy watching!
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27:36Watch VideoMarketing Automation Strategy: Tips to Protect Email Deliverability
Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: Tips to Protect Email Deliverability.
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Read ArticleLong Live the King: The Importance of Content in Modern Marketing
Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....
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36:10Watch VideoMarketing Automation Strategy: League Restart Marketing Strategies
Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: League Restart Marketing Strategies.
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29:28Watch VideoInnovative Ideas for Communicating During the Shutdown
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jason Semenek presents: Innovative Ideas for Communicating During the Shutdown.
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25:03Watch VideoDon’t Let the Fire Go Out – Life After IP Warming
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jason Semenek presents: Don’t Let the Fire Go Out – Life After IP Warming.
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Read ArticleMarketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack
This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.
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Read ArticleMarketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan
This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.
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Read ArticleFranken-Stack Prevention: An Essential Guide to Martech Stack Assessment
This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.
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Read ArticleShow & Tell: How to Use Timers in Responsys Programs
Along with the powerful program entry steps, decision steps and action steps, Oracle Responsys has an often-under-appreciated Timer step.
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Read ArticleCreating Profile Extension and Supplemental Data Tables For Storing Data
Oracle Responsys can hold a lot of data. To get the most out of this powerful system, you need to be strategic about where all the data is stored.
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Read ArticleChallenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)
Customer Experience (CX) is critical for modern businesses but CMOs face serious CX disconnects and struggle to deal with them. Here are 5 common CX disconnects & the steps CMOs can take address them.
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Read ArticleImportance of Offering a Personalized Customer Experience
Years ago, the concept of personalized customer service in the digital realm took on a new meaning when companies like Barnes & Noble and Amazon...
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