Jason Semenek

Jason Semenek is a Sr. Marketing Strategy Lead at Tegrita. His career started in 2000, where he worked to introduce and help integrate Oracle Responsys for a variety of clients. He has worked in a variety of industries as a digital marketing specialist on the consultant and client side. Jason’s knowledge of marketing systems spans a wide variety of automation platforms, CRM systems, SEO/SEM, and more. His broad experience helps Jason help clients with complex strategy discussions and integrated technology implementations.

2021: An opportunity to get back to RevTech basics

Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.
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Fabl vs. Traditional Landing Pages

Fabl is an ideal option for modern marketers looking for an easy content experience tool that doesn't require technical knowledge. See how Fabl stacks up against traditional tools.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Create a Secure Browsing Environment from Emails to Landing Pages

Creating a secure browsing environment is essential in the digital marketing world. Tegrita's Sr. Marketing Strategy Lead, Jason Semenek, shares secure browsing tactics in Oracle Eloqua MAP.
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- LinkedIn
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8:29
Set up A/B/C/D Email Testing in Campaigns in Oracle Eloqua

If you are an Eloqua user starting your ABCD email testing journey, here is a short video explains the ABCD testing steps in campaigns in oracle Eloqua. Happy watching!
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27:36
Marketing Automation Strategy: Tips to Protect Email Deliverability

Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: Tips to Protect Email Deliverability.
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Long Live the King: The Importance of Content in Modern Marketing

Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....
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36:10
Marketing Automation Strategy: League Restart Marketing Strategies

Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: League Restart Marketing Strategies.
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- Email
- LinkedIn
Watch Video
Fabl Finds The Content Experience Sweet Spot

As a modern marketer, your content options are: A highly technical and costly CMS or a basic page builder that lacks analytics. Discover why Fabl is your content experience answer!
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- Twitter
- Email
- LinkedIn
Read Article
29:28
Innovative Ideas for Communicating During the Shutdown

Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jason Semenek presents: Innovative Ideas for Communicating During the Shutdown.
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25:03
Don’t Let the Fire Go Out – Life After IP Warming

Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jason Semenek presents: Don’t Let the Fire Go Out – Life After IP Warming.
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25:34
TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)

The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.
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- Twitter
- Email
- LinkedIn
Read Article
Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.
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- Email
- LinkedIn
Read Article
37:05
TegTalk: Content Creation Challenges (Episode 7)

Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, and much more!
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment

This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
20:03
TegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)

To gate or not to gate your content. That is the question! Everyone has an opinion, and in this episode of TegTalks with a Strategist we share our thoughts on gated forms.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
21:20
TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)

Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
Show & Tell: How to Use Timers in Responsys Programs

Along with the powerful program entry steps, decision steps and action steps, Oracle Responsys has an often-under-appreciated Timer step.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Creating Profile Extension and Supplemental Data Tables For Storing Data

Oracle Responsys can hold a lot of data. To get the most out of this powerful system, you need to be strategic about where all the data is stored.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Importance of Offering a Personalized Customer Experience

Facebook Twitter Google+ LinkedIn Email Years ago, the concept of personalized customer service in the digital realm took on a new meaning when companies like Barnes & Noble and Amazon...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
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Jason Semenek

2021: An opportunity to get back to RevTech basics

Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.

Fabl vs. Traditional Landing Pages

Fabl is an ideal option for modern marketers looking for an easy content experience tool that doesn't require technical knowledge. See how Fabl stacks up against traditional tools.

Create a Secure Browsing Environment from Emails to Landing Pages

Creating a secure browsing environment is essential in the digital marketing world. Tegrita's Sr. Marketing Strategy Lead, Jason Semenek, shares secure browsing tactics in Oracle Eloqua MAP.

Set up A/B/C/D Email Testing in Campaigns in Oracle Eloqua

If you are an Eloqua user starting your ABCD email testing journey, here is a short video explains the ABCD testing steps in campaigns in oracle Eloqua. Happy watching!

Marketing Automation Strategy: Tips to Protect Email Deliverability

Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: Tips to Protect Email Deliverability.

Long Live the King: The Importance of Content in Modern Marketing

Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....

Marketing Automation Strategy: League Restart Marketing Strategies

Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: League Restart Marketing Strategies.

Fabl Finds The Content Experience Sweet Spot

As a modern marketer, your content options are: A highly technical and costly CMS or a basic page builder that lacks analytics. Discover why Fabl is your content experience answer!

Innovative Ideas for Communicating During the Shutdown

Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jason Semenek presents: Innovative Ideas for Communicating During the Shutdown.

Don’t Let the Fire Go Out – Life After IP Warming

Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, Jason Semenek presents: Don’t Let the Fire Go Out – Life After IP Warming.

TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)

The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome

Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.

Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.

TegTalk: Content Creation Challenges (Episode 7)

Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, and much more!

Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment

This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.

TegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)

To gate or not to gate your content. That is the question! Everyone has an opinion, and in this episode of TegTalks with a Strategist we share our thoughts on gated forms.

TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)

Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.

Show & Tell: How to Use Timers in Responsys Programs

Along with the powerful program entry steps, decision steps and action steps, Oracle Responsys has an often-under-appreciated Timer step.

Creating Profile Extension and Supplemental Data Tables For Storing Data

Oracle Responsys can hold a lot of data. To get the most out of this powerful system, you need to be strategic about where all the data is stored.

Importance of Offering a Personalized Customer Experience

Facebook Twitter Google+ LinkedIn Email Years ago, the concept of personalized customer service in the digital realm took on a new meaning when companies like Barnes & Noble and Amazon...