Jason Semenek

Jason Semenek is a Lead Strategist at Tegrita. His career started in 2000, where he worked to introduce and help integrate Oracle Responsys for a variety of clients. He has worked in a variety of industries as a digital marketing specialist on the consultant and client side. Jason’s knowledge of marketing systems spans a wide variety of automation platforms, CRM systems, SEO/SEM, and more. His broad experience helps Jason help clients with complex strategy discussions and integrated technology implementations.

  • TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)25:34

    TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)

    The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome

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  • Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

    Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

    This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.

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  • Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

    Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

    This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.

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  • TegTalk: Content Creation Challenges (Episode 7)37:05

    TegTalk: Content Creation Challenges (Episode 7)

    Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, and much more!

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  • Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment

    Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment

    This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.

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  • TegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)20:03

    TegTalk: Gated Forms – Benefit or Deterrent? (Episode 5)

    To gate or not to gate your content. That is the question! Everyone has an opinion, and in this episode of TegTalks with a Strategist we share our thoughts on gated forms.

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  • ABM: Pro-tips for Reaching Anonymous and Known Buyers

    ABM: Pro-tips for Reaching Anonymous and Known Buyers

    To effectively market to stakeholders it is critical that you begin to learn about your potential client even before they are known to you and continue the conversation through to close.

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  • TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)21:20

    TegTalk: GDPR – What’s the REAL Impact for Digital Marketers? (Episode 3)

    Marketable contact counts are shrinking drastically, and individuals are becoming more sensitive to data privacy; in this episode we discuss the impact GDPR is having on modern marketers.

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  • Show & Tell: How to Use Timers in Responsys Programs

    Show & Tell: How to Use Timers in Responsys Programs

    Along with the powerful program entry steps, decision steps and action steps, Oracle Responsys has an often-under-appreciated Timer step.

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  • Creating Profile Extension and Supplemental Data Tables For Storing Data

    Creating Profile Extension and Supplemental Data Tables For Storing Data

    Oracle Responsys can hold a lot of data. To get the most out of this powerful system, you need to be strategic about where all the data is stored.

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  • Importance of Offering a Personalized Customer Experience

    Importance of Offering a Personalized Customer Experience

    Facebook Twitter Google+ LinkedIn Email Years ago, the concept of personalized customer service in the digital realm took on a new meaning when companies like Barnes & Noble and Amazon...

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