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Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

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Value of Working with a Technology Partner

Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

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Your Conversion Rate Optimization is Failing: Why Fixing the Middle of the Funnel is the Key to Growth

If you’re pouring money into lead generation but still falling short of revenue targets, your conversion rates are likely to blame. And here’s the hard truth: you’re probably overlooking the most...

Read Article
The Role of Email Metric Benchmarks: A Balanced Approach

When it comes to evaluating your email marketing performance, there’s value in both industry benchmarks and your own internal metrics. Industry benchmarks help you get a sense of what’s happening...

Read Article
34:58

More Perfect Marketing EP 241 [Middle of the Funnel Marketing Excellence with Brandi Starr]

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities.

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Listen Now!
From Leaks to Leads: Mastering Your Middle Funnel for Maximum Revenue Impact

You’ve spent millions driving awareness at the top of your funnel, and your sales team is working hard to close deals at the bottom. But if your middle funnel isn’t optimized, you’re wasting time,...

Read Article
The Hidden Goldmine in B2B Marketing: Why Your Middle of the Funnel Deserves More Attention

TL;DR If your data is siloed, inconsistent, or just plain messy, no automation tool will be able to save you. The middle of the funnel is often overlooked but crucial for connecting your lead...

Read Article
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Two Advanced Techniques for Eloqua Insight

In this blog, we delve into two sophisticated Eloqua Insight capabilities that might be new additions to your toolkit– Bins and Calculated Measures. These advanced features empower you to...

Read Article
0:00

Revenue Rehab EP 126 [Visionary Leadership: The CMO’s Market-Driven Journey to CRO w/ Latane Conant]

This week our host Brandi Starr is joined by Latane Conant, Chief Revenue Officer at 6sense. Meet Latane Conant, a trailblazer in revenue technology with a visionary approach that's reshaping the i

Watch Video
46:31

B2B Tech Marketing Talks [#13: Automating B2B Tech Marketing w/ Brandi Starr]

Welcome to the 13th episode of B2B Tech Marketing Talks, presented by Filament. The theme of this episode is Automating B2B Tech Marketing. Joining host Jeremy Balius to discuss all things content mar

Watch Video
Are Your Top-of-Funnel Efforts Being Diluted?

The Cost of Diluted ToFu Efforts Think about your marketing spend. You’re likely investing heavily at the Top of the Funnel (ToFu) — ads, search, social, content — to generate...

Read Article
Don’t Sacrifice Your Best Assets: Lessons from Business and Monopoly

Early in my career, I worked for a successful business owner in Dallas, TX, who ran a direct mail print shop. During one of our conversations about new initiatives, he casually remarked, “You’ve...

Read Article
Why Relying on “Sales Heroes” is Costing You Revenue Growth

Discover why relying on 'Sales Heroes' is unsustainable for long-term success and how focusing on the Middle of the Funnel (MoFu) can align your sales and marketing teams for scalable, predictable...

Read Article
36:47

Revenue Rehab EP 119 [The Pipeline Velocity Imperative: Aligning Marketing & Sales for Better Results]

This week on Revenue Rehab, host Brandi Starr sits down with Mark Osborne, a top marketing technology trailblazer and best-selling author renowned for driving substantial revenue growth for clients.

Watch Video
35:18

Revenue Rehab EP 114 [Brave Creatives: The Importance of Risk-Taking in Marketing]

This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career

Watch Video
39:07

Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]

This episode, our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing.

Watch Video
46:20

Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]

On Episode 106 of Revenue Rehab, Brandi is joined by Jeff Winters, CRO of Abstrakt Marketing Group. Listen as they address the challenge of ineffective BDR/SDR emails and how to master email strategy.

Watch Video
18:28

Data-Driven Success in Marketing: A Conversation with Mike Geller

On the CanadianSME Small Business Podcast, Mike Geller, discusses the inception of Tegrita, future trends in marketing technology, importance of data in marketing, & systems integrations. Listen Now.

Watch Video
36:48

Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]

On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

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19:14

Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes

Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses

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Latest Content

IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

Value of Working with a Technology Partner

Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

Your Conversion Rate Optimization is Failing: Why Fixing the Middle of the Funnel is the Key to Growth

If you’re pouring money into lead generation but still falling short of revenue targets, your conversion rates are likely to blame. And here’s the hard truth: you’re probably overlooking the most...

The Role of Email Metric Benchmarks: A Balanced Approach

When it comes to evaluating your email marketing performance, there’s value in both industry benchmarks and your own internal metrics. Industry benchmarks help you get a sense of what’s happening...

More Perfect Marketing EP 241 [Middle of the Funnel Marketing Excellence with Brandi Starr]

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities.

From Leaks to Leads: Mastering Your Middle Funnel for Maximum Revenue Impact

You’ve spent millions driving awareness at the top of your funnel, and your sales team is working hard to close deals at the bottom. But if your middle funnel isn’t optimized, you’re wasting time,...

The Hidden Goldmine in B2B Marketing: Why Your Middle of the Funnel Deserves More Attention

TL;DR If your data is siloed, inconsistent, or just plain messy, no automation tool will be able to save you. The middle of the funnel is often overlooked but crucial for connecting your lead...

Two Advanced Techniques for Eloqua Insight

In this blog, we delve into two sophisticated Eloqua Insight capabilities that might be new additions to your toolkit– Bins and Calculated Measures. These advanced features empower you to...

Revenue Rehab EP 126 [Visionary Leadership: The CMO’s Market-Driven Journey to CRO w/ Latane Conant]

This week our host Brandi Starr is joined by Latane Conant, Chief Revenue Officer at 6sense. Meet Latane Conant, a trailblazer in revenue technology with a visionary approach that's reshaping the i

B2B Tech Marketing Talks [#13: Automating B2B Tech Marketing w/ Brandi Starr]

Welcome to the 13th episode of B2B Tech Marketing Talks, presented by Filament. The theme of this episode is Automating B2B Tech Marketing. Joining host Jeremy Balius to discuss all things content mar

Are Your Top-of-Funnel Efforts Being Diluted?

The Cost of Diluted ToFu Efforts Think about your marketing spend. You’re likely investing heavily at the Top of the Funnel (ToFu) — ads, search, social, content — to generate...

Don’t Sacrifice Your Best Assets: Lessons from Business and Monopoly

Early in my career, I worked for a successful business owner in Dallas, TX, who ran a direct mail print shop. During one of our conversations about new initiatives, he casually remarked, “You’ve...

Why Relying on “Sales Heroes” is Costing You Revenue Growth

Discover why relying on 'Sales Heroes' is unsustainable for long-term success and how focusing on the Middle of the Funnel (MoFu) can align your sales and marketing teams for scalable, predictable...

Revenue Rehab EP 119 [The Pipeline Velocity Imperative: Aligning Marketing & Sales for Better Results]

This week on Revenue Rehab, host Brandi Starr sits down with Mark Osborne, a top marketing technology trailblazer and best-selling author renowned for driving substantial revenue growth for clients.

Revenue Rehab EP 114 [Brave Creatives: The Importance of Risk-Taking in Marketing]

This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career

Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]

This episode, our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing.

Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]

On Episode 106 of Revenue Rehab, Brandi is joined by Jeff Winters, CRO of Abstrakt Marketing Group. Listen as they address the challenge of ineffective BDR/SDR emails and how to master email strategy.

Data-Driven Success in Marketing: A Conversation with Mike Geller

On the CanadianSME Small Business Podcast, Mike Geller, discusses the inception of Tegrita, future trends in marketing technology, importance of data in marketing, & systems integrations. Listen Now.

Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]

On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes

Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses