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Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

  • IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

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  • Value of Working with a Technology Partner

    Value of Working with a Technology Partner

    Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

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  • Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]39:07

    Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]

    This episode, our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing.

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  • Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]46:20

    Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]

    On Episode 106 of Revenue Rehab, Brandi is joined by Jeff Winters, CRO of Abstrakt Marketing Group. Listen as they address the challenge of ineffective BDR/SDR emails and how to master email strategy.

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  • Data-Driven Success in Marketing: A Conversation with Mike Geller18:28

    Data-Driven Success in Marketing: A Conversation with Mike Geller

    On the CanadianSME Small Business Podcast, Mike Geller, discusses the inception of Tegrita, future trends in marketing technology, importance of data in marketing, & systems integrations. Listen Now.

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  • Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]36:48

    Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]

    On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

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  • Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes19:14

    Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes

    Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses

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  • Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]43:44

    Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]

    In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.

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  • Ten Years of Tegrita: A Story of Growth, Innovation, and Resilience

    Ten Years of Tegrita: A Story of Growth, Innovation, and Resilience

    Tegrita's 10th Anniversary: A decade of growth, innovation, and shaping the future of email marketing. Join our celebration and journey through our story!

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  • Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]31:48

    Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]

    On episode 85 of Revenue Rehab, host, Brandi Starr and Brian Cooper tackle Making Smart Choices in Marketing Tech.

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  • Revenue Rehab EP 83 [From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth]38:34

    Revenue Rehab EP 83 [From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth]

    On episode 83 of Revenue Rehab, Brandi and Denmark tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.

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  • Tegrita Takes Email Marketing to New Heights with Email Flight Management (EFM)

    Tegrita Takes Email Marketing to New Heights with Email Flight Management (EFM)

    Tegrita launches Email Flight Management (EFM), a framework set to optimize email marketing results, propelling businesses to new heights of success.

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  • Email Excellence: How Tegrita's Approach Transformed a Health Services Provider

    Email Excellence: How Tegrita's Approach Transformed a Health Services Provider

    This case study explores the transformative partnership between Tegrita and a leading client that needed to optimize its inefficient email operations.

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  • The Channel CRO [It’s What You Do with Brandi Starr]

    The Channel CRO [It’s What You Do with Brandi Starr]

    On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.

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  • Using Filter Criteria In Eloqua Segments

    Using Filter Criteria In Eloqua Segments

    Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.

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  • Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]

    Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]

    On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.

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  • From Flight Plan to Landing: How to Execute Soaring Email Marketing Results

    From Flight Plan to Landing: How to Execute Soaring Email Marketing Results

    Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).

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  • Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]

    Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]

    On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.

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  • The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]

    The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]

    Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.

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  • Revenue Rehab EP 57 [Inbox Enlightenment: Transforming Old Advice into New Revenue]34:54

    Revenue Rehab EP 57 [Inbox Enlightenment: Transforming Old Advice into New Revenue]

    In this week’s episode of Revenue Rehab, on the couch Brandi and Jeff will tackle: Inbox Enlightenment: Transforming Old Advice into New Revenue.

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