Mike Geller

Mike Geller has been working in the marketing technology industry for over 15 years, with the last 10 as a consultant and a technology strategist. As Tegrita's CTO, Mike's focus and area of expertise is vetting new technologies and techniques that further the strategic goals of Tegrita's clients. He also spends time discovering new marketing technology and looks at systems integration to support data transparency. As the CTO, his primary objective is to ensure that our technical solutions are capable, scalable, and maintainable.

  • Customer Benefits Guide Tech Stack Decisions, Not Trends

    Customer Benefits Guide Tech Stack Decisions, Not Trends

    Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

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  • Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

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  • 4 Principles for Effective Lead Management

    4 Principles for Effective Lead Management

    Lead management is part of any business that has leads. In order to have a lead management process that works, you need these four components!

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  • Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source

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  • Why we don’t Implement Marketo

    Why we don’t Implement Marketo

    Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.

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  • Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)

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  • Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Facebook Twitter Google+ LinkedIn Email CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

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  • Challenges CMOs Face: Connecting Innovation and Culture

    Challenges CMOs Face: Connecting Innovation and Culture

    Facebook Twitter Google+ LinkedIn Email In this installment of our “Challenges CMOs Face” blog series, we tackle how innovation can be incorporated into company culture by integrating employee...

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