Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes
Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses
Grow A Small Business Podcast by Troy Trewin with Mike Geller (Episode 122)
In Episode 122 | Grow A Small Business Podcast, Troy Trewin interviews Mike Geller, Tegrita' CTO, a MartTech consulting firm that enables clients’ marketing strategies through automation & technology.
Motiva vs Oracle Adaptive Intelligence
If you are considering adding AI to your Oracle Eloqua instance, here are 2 options: Motiva AI and Oracle AI. In this article, Tegrita's Mike Geller, shares a comparison to help you choose. Read more.
Customer Benefits Guide Tech Stack Decisions, Not Trends
Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.
Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue
Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....
4 Lead Management Strategy Tips that Will Take Your Team to the Next Level
Many organizations struggle with lead management. Here’s how to improve on your existing lead management strategy to align your team and get the attention of company leaders.
Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace
Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source
Why we don’t Implement Marketo
Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.
Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua
To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
Challenges CMOs Face: Connecting Innovation and Culture
Facebook Twitter Google+ LinkedIn Email In this installment of our “Challenges CMOs Face” blog series, we tackle how innovation can be incorporated into company culture by integrating employee...
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