Mike Geller

Mike Geller is the cofounder of Tegrita and is the firm’s principal technologist. Mike graduated from the famed Toronto Metropolitan University and wasted no time in building a 20-year career covering all angles of marketing technology consultancy. Mike’s a self-proclaimed coffee snob, an author, a Trekkie, a husband, and a proud dad to two children.

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Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes

Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses

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Customer Benefits Guide Tech Stack Decisions, Not Trends

Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

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Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

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4 Lead Management Strategy Tips that Will Take Your Team to the Next Level

Many organizations struggle with lead management. Here’s how to improve on your existing lead management strategy to align your team and get the attention of company leaders.

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Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source

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Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)

Read Article
Challenges CMOs Face: Connecting Innovation and Culture

Facebook Twitter Google+ LinkedIn Email In this installment of our “Challenges CMOs Face” blog series, we tackle how innovation can be incorporated into company culture by integrating employee...

Read Article
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Mike Geller

Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes

Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses

Customer Benefits Guide Tech Stack Decisions, Not Trends

Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

4 Lead Management Strategy Tips that Will Take Your Team to the Next Level

Many organizations struggle with lead management. Here’s how to improve on your existing lead management strategy to align your team and get the attention of company leaders.

Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source

Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)

Challenges CMOs Face: Connecting Innovation and Culture

Facebook Twitter Google+ LinkedIn Email In this installment of our “Challenges CMOs Face” blog series, we tackle how innovation can be incorporated into company culture by integrating employee...