Mike Geller

Mike Geller is a pun-loving coffee connoisseur, panellist and facilitator who makes you question if you ever understood the power of marketing technology. Mike believes that nothing is impossible and his knowledge of data, analytics and the future of revenue technology makes a strong argument that he could be right. He is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive. Bringing Mike on to your podcasts and panel discussions will implore your audience to reconsider how they approach Martech and where they see their limits.

  • Grow A Small Business Podcast by Troy Trewin with Mike Geller (Episode 122)

    Grow A Small Business Podcast by Troy Trewin with Mike Geller (Episode 122)

    In Episode 122 | Grow A Small Business Podcast, Troy Trewin interviews Mike Geller, Tegrita' CTO, a MartTech consulting firm that enables clients’ marketing strategies through automation & technology.

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  • Motiva vs Oracle Adaptive Intelligence

    Motiva vs Oracle Adaptive Intelligence

    If you are considering adding AI to your Oracle Eloqua instance, here are 2 options: Motiva AI and Oracle AI. In this article, Tegrita's Mike Geller, shares a comparison to help you choose. Read more.

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  • Customer Benefits Guide Tech Stack Decisions, Not Trends

    Customer Benefits Guide Tech Stack Decisions, Not Trends

    Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

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  • Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

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  • 4 Lead Management Strategy Tips that Will Take Your Team to the Next Level

    4 Lead Management Strategy Tips that Will Take Your Team to the Next Level

    Many organizations struggle with lead management. Here’s how to improve on your existing lead management strategy to align your team and get the attention of company leaders.

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  • Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source

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  • Why we don’t Implement Marketo

    Why we don’t Implement Marketo

    Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.

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  • Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)

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  • Challenges CMOs Face: Connecting Innovation and Culture

    Challenges CMOs Face: Connecting Innovation and Culture

    Facebook Twitter Google+ LinkedIn Email In this installment of our “Challenges CMOs Face” blog series, we tackle how innovation can be incorporated into company culture by integrating employee...

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