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B2B Marketing Exchange
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Move Over Personas, Hello Journey Archetypes
Unlike personas, which focus on the individual’s role within the organization, the journey archetypes focus more on why a buyer is in the market for your solution.
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Using Picklists to Streamline Segmentation in Oracle Eloqua
Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.
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Tegrita Intro Capabilities Brochure
Asked to Do More with Less? We can expand your marketing team’s expertise and increase your capacity, agility and speed to market.
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