B2B Marketing Exchange
Move Over Personas, Hello Journey Archetypes
Unlike personas, which focus on the individual’s role within the organization, the journey archetypes focus more on why a buyer is in the market for your solution.
B2BMX21 BSTARR Start With Why
Join Brandi Starr, Chief Operating Officer of Tegrita, to learn how to learn how to leverage buyer motivations to implement targeted segments that make sense.
Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data
Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.
Success as a Modern Marketer
Modern marketing drives business growth through strategy, creative solutions, technology & analysis. Our infographic will walk you through the essential 7 principles of modern marketing.
Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding
Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.
Using Picklists to Streamline Segmentation in Oracle Eloqua
Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.
Tegrita Intro Capabilities Brochure
Asked to Do More with Less? We can expand your marketing team’s expertise and increase your capacity, agility and speed to market.