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9 Q: What should I do if I get blocked by a domain during IP Warming? A: KEEP SENDING! IP Warming only works if you keep sending emails. You may want to temporarily put blocked domains on a master exclude list so you don't con nue so bouncing. There is no hard and fast rule as to when to try again, but ISPs do loosen up when your reputa on improves. Try again in a week or so and see if your emails get through. BACK GO PAGE 6 FAQs on IP Blocking teg p: Get Unblocked The Good Old Fashioned Way For important domains with large numbers of customers, you may want to reach out to ISPs directly and request to be removed from their block list. They likely are not aware they are blocking you. Many companies purchase spam blocking hardware and/ or so ware that automa cally blocks suspicious emails based on preset criteria. Once you meet their sensi vity threshold, you are barred from their servers. Some mes a conversa on with the correct stakeholder can quickly resolve the issue. If you can wait it out though, the block will most likely resolve itself. teg p: How to avoid and resolve IP blocking • Never rent or purchase lists • Use secure opt-in confirma on or double-opt-in • Clean your lists regularly • Make it easy for people to unsubscribe • If a subscriber takes no ac on, stop emailing them • Use dispute resolu on and delis ng processes for false reports. You may have to provide proof of user-error or proof of reporter's double opt-in record. Q: How do I prevent being blocked in the future? A: The best way to resolve this issue in the long-term is to have clean opt-ins and good list management. Be sure to clear your list of inac ve recipients, email regularly with segmented, relevant email matching preferences and only email people who want your emails. FAQs on IP Blocking

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