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Tegrita IP Warming Playbook

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10 Q: Why am I being blocked when my SenderScore is 99? Q: How Did I Get Blacklisted? A: SenderScore is only part of the formula ISPs use to block emails. There are a number of other reasons you could be blocked, so be sure to consider your current sending threshold, check keyword spam reports and review reputa on management sites. Here are a few you can use: A: The top reasons for ge ng blacklisted are: • User Feedback Data - Spam Complaints • Spam Traps • Very old email addresses that should no longer be receiving emails • Email addresses that never signed up for your emails If you find yourself blacklisted, there's a strong chance you have a data hygiene problem. If your users (a) requested and want your email, and (b) have valid, ac ve email addresses, there is a much lower chance they would submit spam complaints, or that your list contains spam traps. Reputa on Management Sites Blacklist Sites www.SenderScore.org h ps://mxtoolbox.com/blacklists.aspx www.Reputa onAuthority.org h p://mul rbl.valli.org/ Barracuda Reputa on h ps://www.spamhaus.org/ h ps://www.spamcop.net/ FAQs on IP Blocking

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