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Understanding website traffic is more important now than
ever before. A few of the important ques ons to answer
include:
• Where are website visitors origina ng?
• How long are visitors staying on different pages of your
website?
• At what point are visitors conver ng for different
defined ac vi es?
These may seem like impossible ques ons to answer –
but don't worry! There are powerful tools you can use to
find the answers: Google Analy cs & UTM (Urchin Traffic
Monitor) URL parameters. Together, they can help answer
these ques ons (and more!) and provide deeper insight
into the source and engagement levels of your visitors.
Want even MORE power and insight? Leverage UTM
parameters in both Google Analy cs and Eloqua, and you
can start to take ac on against data collected.
top 3
'teg'aways
• Use UTMs in your links to send addi onal
informa on to Google Analy cs
• Be sure the Google Analy cs scripts are
properly installed on your websites to ensure
accuracy
• Oracle Eloqua can also collect UTM
informa on once set up
Intro:
Get to know your website visitors
