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Google Analytics Introduction and UTM Framework

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5 How To #2: Integrating Google Analytics with your Website Instruc ons for Manual Website Integra on: 1. Login to Google Analy cs & click Admin. 2. In the Property column for the main website (not Eloqua), click Tracking Info -> Tracking Code. 3. Copy the Tracking Code Snippet in its en rety. 4. Paste the snippet into the tag of your website template, so that it appears on all pages of your website. 5. Test it installed correctly: In one browser window, navigate to your website. Then, in Google Analy cs go to Real-Time Reports -> Overview and see if there is traffic. • There are several ways to add GA Tracking to your website. • Depending on your CMS/website pla orm, there may be a field to add your tracking ID, or an area to add the script. Simply Google Search "[Your CMS/Pla orm] Google Analy cs Integra on". • Google Tag Manager and other tag manager systems will allow you to add the script to your site. • Manual integra on, if all other methods aren't available.

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