Issue link: https://activate.tegrita.com/i/1174290
6
How To #3:
Integrating Google Analytics with Eloqua
• To enable this feature, navigate to:
Assets Menu > Email Setup > Email Defaults
• From here, check the, "External Tracking" checkbox and choose the
corresponding tracking framework. However, before you do this, it is best
to understand what will happen once the se ng is enabled.
• Click on the, "Advanced Op ons" dropdown and choose "Manage External
Tracking". From here you can edit exis ng configura ons, create new ones,
and copy exis ng configura ons. We recommend copying and edi ng a
new version of the Google Analy cs configura on to ensure there is an
uncorrupted version to fall back on.
• For now, choose, "Google Analy cs" and observe the Details sec on. Next
to Suffix you will see a string of characters. This string contains the UTM
parameters that Eloqua will generate for this configura on:
This sec on will discuss enabling the External Tracking feature and some pros
and cons of doing so.
Eloqua is capable of automa cally genera ng UTM parameters on all outgoing
links. This is useful because as an end user, you will not need to manually
construct and insert UTMs on all links. Beware though, if you have more
complex requirements, such as a need to track individual CTAs, this feature
may hinder rather than help. Be aware that a strict naming conven on is
your friend when leveraging Google Analy cs. Consider the big picture when
coming up with and adhering to naming.
A. External Tracking
What does it mean? This string is saying
that Eloqua will fill in the sending
campaign's name for utm_campaign,
and it will use "email" for utm_medium,
and "Eloqua" for utm_source. The utm_
campaign value will vary for every send
coming from Eloqua.
These values may be all that you will
ever need. Look at the dropdown
menu for other op ons available to
add (see red arrow). You will find other
system field merges that you may find
useful if your tracking needs are more
complex than the default provides.
When inser ng these values, be sure
they correspond with a URL parameter
(parameter_name=value).
utm_campaign=