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How To #3:
Integrating Google Analytics with Eloqua
C. Capturing UTM Parameters in Form Submissions
This Field Merge will now be available to use on fields in a form. Note: Query
String Field Merges will not be accessible anywhere outside of a form field's
pre-popula on screen:
It is best to save URL parameters to hidden fields on the form.
A er the form is saved, the form fields can be mapped to the Contact or stored
in a CDO.
Eloqua comes with Lead Source – Original and Lead Source – Most Recent out
of the box. You may decide that the utm_source parameter is best stored in
those fields. However, you may decide all UTM parameters can be leveraged
by Eloqua for segmenta on. In that case, it may be best to create new Contact
fields to store the values such as, "Last UTM Source", "Last UTM Campaign",
"Last UTM Medium", etc. This strategy would leave "Lead Source – Original"
and "Lead Source – Most Recent" available for other uses unrelated to UTMs.
In the Responsive Form Editor:
