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How To #3:
Integrating Google Analytics with Eloqua
C. Capturing UTM Parameters in Form Submissions
UTM parameters are most powerful when used as a repor ng tool, however,
they can also be useful within Eloqua itself when captured as part of a form
submission. There are two ways to accomplish this goal:
1. Use Eloqua's URL Parameter Field Merges. Eloqua allows the crea on of
Field Merges that pull values straight from the URL of a webpage. This
eliminates the need for custom JavaScript to achieve the same goal.
2. Have JavaScript pull the value from the parameter into a field on the form.
This may be necessary when the form is on a CMS page or when a UTM
Field Merge is not available.
From here click, "New" and select, "Query String" for Merge From. Give the
Field Merge a name and enter an appropriate parameter name like this:
