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IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

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2 These are challenging mes for modern marke ng leaders. The economic downturn coupled with a global pandemic means any previous roadmaps are rendered useless. In mes like these, consumers (businesses and individuals) reduce their spending, set rigid priori es, and increase their expecta ons. Businesses o en react to decreased sales revenue by cu ng costs, reducing headcount, lowering prices, and placing projects on hold. "Nearly half of marketers are bracing for marketing spending cuts. Another 26 percent don't know what's going to happen."

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