2
These are challenging mes for modern marke ng leaders.
The economic downturn coupled with a global pandemic
means any previous roadmaps are rendered useless. In
mes like these, consumers (businesses and individuals)
reduce their spending, set rigid priori es, and increase their
expecta ons. Businesses o en react to decreased sales
revenue by cu ng costs, reducing headcount, lowering
prices, and placing projects on hold.
"Nearly half of
marketers are
bracing for marketing
spending cuts.
Another 26 percent
don't know what's
going to happen."