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In today's digital marketplace, marke ng is no longer 'op onal'.
Any disrup on to essen al marke ng efforts, even temporarily,
jeopardizes revenue over the long-term. And yet, marke ng
departments are o en hit hardest by cost-cu ng efforts. According
to a recent study conducted by CMO Council, "Nearly half of
marketers are bracing for marke ng spending cuts. Another 26
percent don't know what's going to happen.". In order to adapt,
agile marke ng teams need to pivot their strategy, tac cs, and
resources. Any solu on needs to address the three primary
resourcing challenges:
• Scale
• Knowledge loss from turnover
• Skill gaps
"... marketing is no longer optional"
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