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IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

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5 Average turnover in organiza ons in 2018 was 22% (15% voluntary, 6% involuntary, 1% re rement), which is expected during a thriving economy. During the Great Recession of 2008, the total turnover percentage was similar but the % of involuntary separa ons was dispropor onately high. Every employee who leaves (whether voluntary or involuntary) takes their ins tu onal knowledge with them. According to HR Daily Advisor, "42% of the skills and exper se required to capably perform in a given posi on will be known only by the person currently in that posi on. In other words, should that person leave, their remaining colleagues won't be able to do 42% of their work, and someone hired into that role will need to learn 42% of it from scratch.". This means that your marke ng team becomes marginally less effec ve for a period of me a er someone leaves and rebuilding that ins tu onal knowledge can be slow and frustra ng. Challenge #2: Knowledge Loss from Turnover Every employee who leaves (whether voluntary or involuntary) takes their institutional knowledge with them.

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