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During the good years, sales come easy. A solid marke ng strategy with average execu on can
yield adequate revenue growth. During a recession however, marketers must work harder to
maintain performance, which results in more to be done.
With more to do, your marke ng team can easily get distracted from the things that ma er
most to the business. In an "all hands on deck" situa on, your top- er talent isn't being u lized
to their best poten al. Instead, they are focused on the tasks in front of them.
Having a massive backlog of work can also lead to a loss of innova on and crea vity because
the team doesn't have me to think, plan, and strategize. Eventually, the con nuous fast pace
required to meet the new challenges can result in employee burn out, which will slow your
department even more and can lead to more lost opportuni es.
Challenge #1: Scale
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