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It's also important to have CEO-level support for the shi to ensure execu ve leadership for the
func ons are all aligned, and that this is reflected in team goals and compensa on. We've seen
momentum quickly build around these changes once func onal leadership sees the benefits of clear
interdepartmental alignment of technology, processes, and goals.
The simple truth is this strategy must start at the top. At Tegrita, when it comes to driving revenue—for
our company and our customers—we have a dedicated leader and organiza on our customers see,
feel, and experience when they work with us. The func on operates directly under the Chief Revenue
Officer (CRO).
If leads from your marke ng campaigns are falling flat for sales, this is an opportunity to pivot,
collaborate and improve, not a year-end excuse to lobby for more budget next fiscal year. CROs and the
teams they lead can work inside an organiza on to understand the complete picture of the business,
allowing for con nuous, cross-func onal innova on. This also applies to us as a revenue-focused
consultancy.
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