Implementing or Integrating Marketing Technology

  • 5 Data Model Considerations When Migrating to Oracle Eloqua

    5 Data Model Considerations When Migrating to Oracle Eloqua

    Oracle Eloqua marketing automation platform has a flexible data model. Here are 5 data model considerations to achieve a successful Eloqua implementation.

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  • How Much Does an Oracle Eloqua Implementation Cost?

    How Much Does an Oracle Eloqua Implementation Cost?

    One of the first questions I’m often asked by a potential client who is considering purchasing Oracle Eloqua is “How much does an Implementation Cost?".

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  • 2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita

    2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita

    Learn how Tegrita helped the St. Louis Blues marketing team implement Oracle Eloqua into their marketing automation strategy.

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  • Oracle Eloqua How-To: Ticket Sales Opportunity Process18:28

    Oracle Eloqua How-To: Ticket Sales Opportunity Process

    Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is the Ticket Sales Opportunity Process.

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  • How to Push Leads to Sales in Oracle Eloqua without CRM Integration11:05

    How to Push Leads to Sales in Oracle Eloqua without CRM Integration

    Some clients either don’t have a CRM or have chosen not to integrate their CRM with Oracle Eloqua. This tutorial shows how to push leads to sales in a timely manner if the marketing automation platfor

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  • Tegrita CRM UAT End User Guide v1.5

    Tegrita CRM UAT End User Guide v1.5

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  • Can Formstack Forms Integrate with Oracle Eloqua?

    Can Formstack Forms Integrate with Oracle Eloqua?

    Many Oracle Eloqua customers leverage the robust form capabilities offered by Formstack forms. Learn about the webhook integration between Formstack and Eloqua.

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  • Integration: More Than One Way

    Integration: More Than One Way

    What is the right integration approach? The integration method you choose determines data quality, transparency, measurability, usability and security ― and ultimately your data stories.

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  • The Dirty on Data Cleansing & Appending

    The Dirty on Data Cleansing & Appending

    “Data cleansing” and “data appending” are buzzwords that are important to understand when it comes to database hygiene and upkeep.

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  • Importance of Offering a Personalized Customer Experience

    Importance of Offering a Personalized Customer Experience

    Years ago, the concept of personalized customer service in the digital realm took on a new meaning when companies like Barnes & Noble and Amazon...

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