Leadership & The CRO

  • Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]43:44

    Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]

    In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.

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  • From Flight Plan to Landing: How to Execute Soaring Email Marketing Results

    From Flight Plan to Landing: How to Execute Soaring Email Marketing Results

    Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).

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  • CMO Career Path: Lessons from CMOs by CMOs

    CMO Career Path: Lessons from CMOs by CMOs

    If you are CMO looking to advance your career, here are five potential next steps to help you achieve this shared by CMOs on the Revenue Rehab couch.

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  • The Role of Email in Digital Marketing Success

    The Role of Email in Digital Marketing Success

    Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.

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  • Revenue Rehab EP 44 [In-House vs Outsourced:The Debate]31:57

    Revenue Rehab EP 44 [In-House vs Outsourced:The Debate]

    In this week’s episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate.

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  • The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)

    The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)

    On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.

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  • Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

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  • P15 Marketing Maturity Assessment & Roadmap

    P15 Marketing Maturity Assessment & Roadmap

    If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.

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  • The Revenue Takeover: Old-School Marketing Doesn't Cut It Anymore

    The Revenue Takeover: Old-School Marketing Doesn't Cut It Anymore

    Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

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  • Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

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  • Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

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