Leadership & The CRO

  • Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

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  • P15 Marketing Maturity Assessment & Roadmap

    P15 Marketing Maturity Assessment & Roadmap

    If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.

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  • THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

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  • Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

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  • Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

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  • Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

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  • Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)

    Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)

    Customer Experience (CX) is critical for modern businesses but CMOs face serious CX disconnects and struggle to deal with them. Here are 5 common CX disconnects & the steps CMOs can take address them.

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