Leadership & The CRO

  • Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

    Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

    In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.

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  • The Customer Experience Podcast: Essential Traits of the Next Generation CRO

    The Customer Experience Podcast: Essential Traits of the Next Generation CRO

    on this episode of the The Customer Experience Podcast we discuss the importance of the CRO's role, overcoming siloed departments and creating a consistent CX. Listen to podcast now.

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  • The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

    The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

    In this episode of The Revenue Engine Podcast, Rosalyn Santa Elena discusses with Brandi Starr, the evolution of the role that Marketing plays in the revenue process. Take a listen.

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  • B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!

    B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!

    On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.

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  • Tech Leader Talk: Finding The Right Marketing Technology For Your Business

    Tech Leader Talk: Finding The Right Marketing Technology For Your Business

    On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.

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  • My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

    My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

    Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.

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  • Payback Time by Sean Tepper with Rolly Keenan

    Payback Time by Sean Tepper with Rolly Keenan

    On this episode of Payback Time, Sean Tepper interviews Rolly Keenan, where he shares advices and tips for marketers and sales people on how to win great clients. Listen to podcast.

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  • Insights and Actionable Steps for Growing a Revenue-Centric Business

    Insights and Actionable Steps for Growing a Revenue-Centric Business

    Marketing leaders need to pivot and adapt to the 2020 changes. In this guide we share Insights and Actionable Steps for Growing a Revenue-Centric Business in a Radically Evolving World.

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  • THINK Business LIVE with Brandi Starr and Rolly Keenan, COO and CRO of Tegrita23:43

    THINK Business LIVE with Brandi Starr and Rolly Keenan, COO and CRO of Tegrita

    On THINK Business LIVE, Jon Dwoskin talks about revenue growth with Brandi Starr and Rolly Keenan, authors of CMO to CRO.

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  • Breaking Down Silos For A Better Customer Experience

    Breaking Down Silos For A Better Customer Experience

    In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.

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  • Sales Is Not Revenue6:34

    Sales Is Not Revenue

    Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.

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  • Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

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  • P15 Marketing Maturity Assessment & Roadmap

    P15 Marketing Maturity Assessment & Roadmap

    If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.

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  • The Revenue Takeover: Old-School Marketing Doesn't Cut It Anymore

    The Revenue Takeover: Old-School Marketing Doesn't Cut It Anymore

    Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

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  • Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

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  • Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

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  • Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

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  • Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)

    Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)

    Customer Experience (CX) is critical for modern businesses but CMOs face serious CX disconnects and struggle to deal with them. Here are 5 common CX disconnects & the steps CMOs can take address them.

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