Leadership & The CRO

Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.
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- LinkedIn
Read Article
The Customer Experience Podcast: Essential Traits of the Next Generation CRO

on this episode of the The Customer Experience Podcast we discuss the importance of the CRO's role, overcoming siloed departments and creating a consistent CX. Listen to podcast now.
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- Email
- LinkedIn
Read Article
The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

In this episode of The Revenue Engine Podcast, Rosalyn Santa Elena discusses with Brandi Starr, the evolution of the role that Marketing plays in the revenue process. Take a listen.
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- Twitter
- Email
- LinkedIn
Read Article
B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!

On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.
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- Twitter
- Email
- LinkedIn
Read Article
Tech Leader Talk: Finding The Right Marketing Technology For Your Business

On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.
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- Email
- LinkedIn
Read Article
My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.
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- Email
- LinkedIn
Read Article
Payback Time by Sean Tepper with Rolly Keenan

On this episode of Payback Time, Sean Tepper interviews Rolly Keenan, where he shares advices and tips for marketers and sales people on how to win great clients. Listen to podcast.
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- Twitter
- Email
- LinkedIn
Read Article
Insights and Actionable Steps for Growing a Revenue-Centric Business

Marketing leaders need to pivot and adapt to the 2020 changes. In this guide we share Insights and Actionable Steps for Growing a Revenue-Centric Business in a Radically Evolving World.
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Read Flipbook
23:43
THINK Business LIVE with Brandi Starr and Rolly Keenan, COO and CRO of Tegrita

On THINK Business LIVE, Jon Dwoskin talks about revenue growth with Brandi Starr and Rolly Keenan, authors of CMO to CRO.
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- Twitter
- Email
- LinkedIn
Watch Video
Breaking Down Silos For A Better Customer Experience

In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
6:34
Sales Is Not Revenue

Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.
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- Email
- LinkedIn
Watch Video
Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
P15 Marketing Maturity Assessment & Roadmap

If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.
- Facebook
- Twitter
- Email
- LinkedIn
Read Flipbook
The Revenue Takeover: Old-School Marketing Doesn't Cut It Anymore

Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Hiring Your First CRO? Tradition is Not Your Friend.

Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...
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- Twitter
- Email
- LinkedIn
Read Article
Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)

Customer Experience (CX) is critical for modern businesses but CMOs face serious CX disconnects and struggle to deal with them. Here are 5 common CX disconnects & the steps CMOs can take address them.
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- Email
- LinkedIn
Read Article
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Leadership & The CRO

Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.

The Customer Experience Podcast: Essential Traits of the Next Generation CRO

on this episode of the The Customer Experience Podcast we discuss the importance of the CRO's role, overcoming siloed departments and creating a consistent CX. Listen to podcast now.

The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

In this episode of The Revenue Engine Podcast, Rosalyn Santa Elena discusses with Brandi Starr, the evolution of the role that Marketing plays in the revenue process. Take a listen.

B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!

On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.

Tech Leader Talk: Finding The Right Marketing Technology For Your Business

On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.

My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.

Payback Time by Sean Tepper with Rolly Keenan

On this episode of Payback Time, Sean Tepper interviews Rolly Keenan, where he shares advices and tips for marketers and sales people on how to win great clients. Listen to podcast.

Insights and Actionable Steps for Growing a Revenue-Centric Business

Marketing leaders need to pivot and adapt to the 2020 changes. In this guide we share Insights and Actionable Steps for Growing a Revenue-Centric Business in a Radically Evolving World.

THINK Business LIVE with Brandi Starr and Rolly Keenan, COO and CRO of Tegrita

On THINK Business LIVE, Jon Dwoskin talks about revenue growth with Brandi Starr and Rolly Keenan, authors of CMO to CRO.

Breaking Down Silos For A Better Customer Experience

In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.

Sales Is Not Revenue

Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.

Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

P15 Marketing Maturity Assessment & Roadmap

If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.

The Revenue Takeover: Old-School Marketing Doesn't Cut It Anymore

Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

Hiring Your First CRO? Tradition is Not Your Friend.

Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)

Customer Experience (CX) is critical for modern businesses but CMOs face serious CX disconnects and struggle to deal with them. Here are 5 common CX disconnects & the steps CMOs can take address them.