Leadership & The CRO

On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.

Last month we launched the Revenue Rehab Podcast, opening conversations with CMOs & CROs to develop solutions and takeaways to revenue team challenges. Check out our March recap.

Last month Brandi and our guests engaged in transparent and insightful conversations that can help you as a marketing leader today. Check out the Revenue Rehab April recap.

In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.

on this episode of the The Customer Experience Podcast we discuss the importance of the CRO's role, overcoming siloed departments and creating a consistent CX. Listen to podcast now.

In this episode of The Revenue Engine Podcast, Rosalyn Santa Elena discusses with Brandi Starr, the evolution of the role that Marketing plays in the revenue process. Take a listen.

On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.

On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.

Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.

On this episode of Payback Time, Sean Tepper interviews Rolly Keenan, where he shares advices and tips for marketers and sales people on how to win great clients. Listen to podcast.

In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.

Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.