Leadership & The CRO
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Read ArticleGoals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success
Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.
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Read FlipbookP15 Marketing Maturity Assessment & Roadmap
If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.
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Read ArticleTHE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE
Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.
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Read ArticleHiring Your First CRO? Tradition is Not Your Friend.
Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.
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Read ArticleChallenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories
Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...
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Read ArticleChallenges CMOs Face: How to Deal with Turnover and Reduced Team Size
CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...
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Read ArticleChallenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)
Customer Experience (CX) is critical for modern businesses but CMOs face serious CX disconnects and struggle to deal with them. Here are 5 common CX disconnects & the steps CMOs can take address them.
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