Leadership & The CRO

  • Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

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  • IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

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  • Webinar: Futureproof Your Marketing Automation Investment18:26

    Webinar: Futureproof Your Marketing Automation Investment

    In this webinar, learn how marketing automation technology is at the core of your MarTech stack. Tegrita is ready to bring marketing automation tools to your business!

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  • Getting Sales to “Buy-in”

    Getting Sales to “Buy-in”

    Getting buy-in from non-marketing teams can be a struggle for organizations Nick Smirnoff from Laerdal Medical, shares how to bridge the gap between marketing and sales using an internal campaign.

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