Andy Shaw

Andy is a Product Manager of Cloud App Development for Tegrita with over twenty years of experience in marketing automation and software product management. He is an Eloqua Implementation Specialist, and focuses on using technology to find practical solutions to customer needs. Andy has a bachelor's degree from Princeton University and an MBA from UCLA's Anderson School.

  • How to Create Maintainable Campaigns in Oracle Eloqua

    How to Create Maintainable Campaigns in Oracle Eloqua

    Keeping campaigns organized in Oracle Eloqua can be a challenge. Here are essential tips to creating maintainable campaigns in Eloqua shared by Sr. Client Engagement Consultant at Tegrita, Andy Shaw.

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  • Timespan-based Reporting With Eloqua Insight5:57

    Timespan-based Reporting With Eloqua Insight

    In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.

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  • Marketing Technology Stack Assessment – Step 3: The Report Card

    Marketing Technology Stack Assessment – Step 3: The Report Card

    This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.

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  • Marketing Technology Stack Assessment – Step 2: It’s All About Connections

    Marketing Technology Stack Assessment – Step 2: It’s All About Connections

    This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.

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  • Marketing Technology Stack Assessment – Step 1: Taking Stock

    Marketing Technology Stack Assessment – Step 1: Taking Stock

    Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.

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  • Creating Custom Objects to Track Form Submissions

    Creating Custom Objects to Track Form Submissions

    Custom Objects are one of the more powerful tools in Eloqua – they open the door to all kinds of interesting and useful capabilities. The focus of this article is capturing data from a form submit.

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