Andy Shaw

Andy is a Lead Technology Consultant at Tegrita with over twenty years of experience in marketing automation and software product management. He is an Eloqua Implementation Specialist, and focuses on using technology to find practical solutions to customer needs. Andy has a bachelor's degree from Princeton University and an MBA from UCLA's Anderson School.

2:50

Advanced Compare Date Cloud App

Andy Shaw, Head of Product Management at Tegrita, introduces a new Oracle Eloqua cloud app 'Advanced Compare Date App' to help users easily schedule campaigns for specific days of the week.

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Using Filter Criteria In Eloqua Segments

Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.

Read Article
Avoiding the Oops Email: Steps to Effectively QA Email Campaigns

Sending mass emails can yield to personalization mistakes. This article describes 3 techniques we use at Tegrita for effective email QA process to avoid such mistakes. Read article to learn more.

Read Article
Personalize Your Emails with Oracle Eloqua’s Signature Rules

Eloqua’s signature rule provides an effective solution if you are looking to add personalized touch to your email campaigns. Keep reading to discover how.

Read Article
Using Eloqua Insight To Monitor And Flag Failed Campaign Sends

Oracle Eloqua campaigns experience email send issues for a variety of reasons. Learn how Tegrita team helped a client watch for email send problems using Eloqua Insight. Tegrita's Andy explains how.

Read Article
Randomly Split Campaign Flows

Want to randomly split your contacts into groups (A/B testing, for example) in Oracle Eloqua? Here are 2 techniques for achieving splits by Andy Shaw, Sr. Client Engagement Consultant at Tegrita.

Read Article
How to Create Maintainable Campaigns in Oracle Eloqua

Keeping campaigns organized in Oracle Eloqua can be a challenge. Here are essential tips to creating maintainable campaigns in Eloqua shared by Sr. Client Engagement Consultant at Tegrita, Andy Shaw.

Read Article
5:57

Timespan-based Reporting With Eloqua Insight

In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.

Watch Video
Marketing Technology Stack Assessment – Step 3: The Report Card

This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.

Read Article
Marketing Technology Stack Assessment – Step 2: It’s All About Connections

This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.

Read Article
Marketing Technology Stack Assessment – Step 1: Taking Stock

Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.

Read Article
Creating Custom Objects to Track Form Submissions

Custom Objects are one of the more powerful tools in Eloqua – they open the door to all kinds of interesting and useful capabilities. The focus of this article is capturing data from a form submit.

Read Article
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Andy Shaw

Advanced Compare Date Cloud App

Andy Shaw, Head of Product Management at Tegrita, introduces a new Oracle Eloqua cloud app 'Advanced Compare Date App' to help users easily schedule campaigns for specific days of the week.

Using Filter Criteria In Eloqua Segments

Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.

Avoiding the Oops Email: Steps to Effectively QA Email Campaigns

Sending mass emails can yield to personalization mistakes. This article describes 3 techniques we use at Tegrita for effective email QA process to avoid such mistakes. Read article to learn more.

Personalize Your Emails with Oracle Eloqua’s Signature Rules

Eloqua’s signature rule provides an effective solution if you are looking to add personalized touch to your email campaigns. Keep reading to discover how.

Using Eloqua Insight To Monitor And Flag Failed Campaign Sends

Oracle Eloqua campaigns experience email send issues for a variety of reasons. Learn how Tegrita team helped a client watch for email send problems using Eloqua Insight. Tegrita's Andy explains how.

Randomly Split Campaign Flows

Want to randomly split your contacts into groups (A/B testing, for example) in Oracle Eloqua? Here are 2 techniques for achieving splits by Andy Shaw, Sr. Client Engagement Consultant at Tegrita.

How to Create Maintainable Campaigns in Oracle Eloqua

Keeping campaigns organized in Oracle Eloqua can be a challenge. Here are essential tips to creating maintainable campaigns in Eloqua shared by Sr. Client Engagement Consultant at Tegrita, Andy Shaw.

Timespan-based Reporting With Eloqua Insight

In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.

Marketing Technology Stack Assessment – Step 3: The Report Card

This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.

Marketing Technology Stack Assessment – Step 2: It’s All About Connections

This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.

Marketing Technology Stack Assessment – Step 1: Taking Stock

Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.

Creating Custom Objects to Track Form Submissions

Custom Objects are one of the more powerful tools in Eloqua – they open the door to all kinds of interesting and useful capabilities. The focus of this article is capturing data from a form submit.