Using Filter Criteria In Eloqua Segments
Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.
Advanced Compare Date Cloud App
Andy Shaw, Head of Product Management at Tegrita, introduces a new Oracle Eloqua cloud app 'Advanced Compare Date App' to help users easily schedule campaigns for specific days of the week.
Avoiding the Oops Email: Steps to Effectively QA Email Campaigns
Sending mass emails can yield to personalization mistakes. This article describes 3 techniques we use at Tegrita for effective email QA process to avoid such mistakes. Read article to learn more.
Personalize Your Emails with Oracle Eloqua’s Signature Rules
Eloqua’s signature rule provides an effective solution if you are looking to add personalized touch to your email campaigns. Keep reading to discover how.
Using Eloqua Insight To Monitor And Flag Failed Campaign Sends
Oracle Eloqua campaigns experience email send issues for a variety of reasons. Learn how Tegrita team helped a client watch for email send problems using Eloqua Insight. Tegrita's Andy explains how.
Randomly Split Campaign Flows
Want to randomly split your contacts into groups (A/B testing, for example) in Oracle Eloqua? Here are 2 techniques for achieving splits by Andy Shaw, Sr. Client Engagement Consultant at Tegrita.
How to Create Maintainable Campaigns in Oracle Eloqua
Keeping campaigns organized in Oracle Eloqua can be a challenge. Here are essential tips to creating maintainable campaigns in Eloqua shared by Sr. Client Engagement Consultant at Tegrita, Andy Shaw.
Timespan-based Reporting With Eloqua Insight
In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.
Marketing Technology Stack Assessment – Step 3: The Report Card
This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.
Marketing Technology Stack Assessment – Step 2: It’s All About Connections
This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.
Marketing Technology Stack Assessment – Step 1: Taking Stock
Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.
Creating Custom Objects to Track Form Submissions
Custom Objects are one of the more powerful tools in Eloqua – they open the door to all kinds of interesting and useful capabilities. The focus of this article is capturing data from a form submit.