Randomly Split Campaign Flows
Want to randomly split your contacts into groups (A/B testing, for example) in Oracle Eloqua? Here are 2 techniques for achieving splits by Andy Shaw, Sr. Client Engagement Consultant at Tegrita.
How to Create Maintainable Campaigns in Oracle Eloqua
Keeping campaigns organized in Oracle Eloqua can be a challenge. Here are essential tips to creating maintainable campaigns in Eloqua shared by Sr. Client Engagement Consultant at Tegrita, Andy Shaw.
Timespan-based Reporting With Eloqua Insight
In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.
Marketing Technology Stack Assessment – Step 3: The Report Card
This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.
Marketing Technology Stack Assessment – Step 2: It’s All About Connections
This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.
Marketing Technology Stack Assessment – Step 1: Taking Stock
Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.
Creating Custom Objects to Track Form Submissions
Custom Objects are one of the more powerful tools in Eloqua – they open the door to all kinds of interesting and useful capabilities. The focus of this article is capturing data from a form submit.