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How To #3:
Integrating Google Analytics with Eloqua
A. External Tracking [Con nued] B. Landing Pages
What does it mean? This string is saying that Eloqua will fill in the sending
campaign's name for utm_campaign, and it will use "email" for utm_medium,
and "Eloqua" for utm_source. The utm_campaign value will vary for every
send coming from Eloqua.These values may be all that you will ever need.
Look at the dropdown menu for other op ons available to add (see red
arrow). You will find other system field merges that you may find useful if
your tracking needs are more complex than the default provides. When
inser ng these values, be sure they correspond with a URL parameter
(parameter_name=value).
For organiza ons that leverage Google Analy cs, it is important to understand
web traffic on proper es other than the main website. Google Analy cs
allows for the crea on of mul ple proper es that are then tracked under one
account. In the same way the Google Analy cs script is placed on webpages in
Drupal (or other CMS systems), it can be placed in Eloqua landing pages.
Important: When adding to Eloqua ensure that you use the appropriate UA tag
for the Eloqua property.
Follow the same prac ces for embedding the script in Eloqua landing pages as
you would on your CMS system.
See h ps://developers.google.com/analy cs/devguides/collec on/analy csjs/
for more informa on.
See: h ps://docs.oracle.com/cloud/latest/marke ngcs_gs/OMCAA/Help/
Emails/Tasks/AddingTrackingCode.htm for more informa on.
