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5 Success Measures for Outsourced Marke ng
In order to obtain the best results, it is impera ve that you find a reliable and credible company
to outsource to.
Here are five criteria that we recommend assess the success of a (current or future) partner
rela onship.
1. Areas of Exper se: The partner needs to be able to match and extend your current
capabili es. Crea ng redundancy in skillset between you and your partner allows you to
scale your team's capacity. However, it is also impera ve that your partner also be able to
extend your capabili es to drive faster growth and efficiency.
2. Access to Resources: You want a key contact so that your team has a single point of contact
to go to. However, you don't want to be limited to just one person who does all the support
work. Although you may have an immediate set of requirements for a subject ma er
expert, your needs and strategy will evolve over me. You need to feel confident that you
have the support of a full team.
