The Scalable Data Architecture Behind Revenue-Driving Email Personalization in Responsys

May 6, 2025 Tegrita

Your customers don’t wait, and your email marketing shouldn’t either. Every hour your system lags, you’re losing revenue to competitors who hit the inbox first. If you’re still relying on batch jobs, static tables, or fragile personalization tokens, you’re playing the game with one hand tied behind your back. To win in the high-velocity digital economy, your marketing engine needs to deliver…

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