Sales Is Not Revenue
Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.
B2BMX21 BSTARR Start With Why
Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to learn how to leverage buyer motivations to implement targeted segments that make sense.
Setting The Stage in One Hundred Days
The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.
Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success
Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.
P15 Marketing Maturity Assessment & Roadmap
If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.
Automate Direct Mail Sends from Oracle Eloqua Campaign Canvas
Did you know that you can automate direct mail send to contacts who haven't engaged with your brand yet? Brandi Starr, COO of Tegrita, shares 2 options to automate direct mail sends in Oracle Eloqua.
Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data
Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.
Diary of a Modern Marketer: Virtual Event Fail
What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.
Using Picklists to Streamline Segmentation in Oracle Eloqua
Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.
Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers (MarTech 2020)
Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.
Tegrita Intro Capabilities Brochure
Asked to Do More with Less? We can expand your marketing team’s expertise and increase your capacity, agility and speed to market.
CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)
On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.
Anatomy of a Fabl Story
Fabl is used to create immersive content experiences. Although there are many similarities between Fabl and the landing page editors that exist within most marketing...
How We Failed at Fabl on Our First Try
Hey there, Brandi Starr here! We recently launched our partnership with Fabl, a content experience platform, which is designed to enable any marketer with little design background to develop engaging
3 Benefits of Outsourcing Digital Marketing
Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...
Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders
In this webinar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.
IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times
Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.
How To Prepare for an Eloqua Implementation
One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
Ban the “Clicked Email?” Decision Rule: A Better Way to Evaluate Engagement
Are you familiar with the Clicked Email decision rule? as a modern marketer, you should be! Let’s take a bold stance – Ban this decision rule & take your email nurture campaigns to the next level.
Reimagining Your 2020 Marketing Plan During COVID-19
Tegrita is committed to helping your business re-imagine its marketing strategy during the Covid-19 pandemic. Brandi Starr, Tegrita's COO, leads Southern California Oracle Eloqua User Group webinar.