Brandi Starr

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

  • Revenue Rehab EP 126 [Visionary Leadership: The CMO’s Market-Driven Journey to CRO w/ Latane Conant]0:00

    Revenue Rehab EP 126 [Visionary Leadership: The CMO’s Market-Driven Journey to CRO w/ Latane Conant]

    This week our host Brandi Starr is joined by Latane Conant, Chief Revenue Officer at 6sense. Meet Latane Conant, a trailblazer in revenue technology with a visionary approach that's reshaping the i

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  • B2B Tech Marketing Talks [#13: Automating B2B Tech Marketing w/ Brandi Starr]46:31

    B2B Tech Marketing Talks [#13: Automating B2B Tech Marketing w/ Brandi Starr]

    Welcome to the 13th episode of B2B Tech Marketing Talks, presented by Filament. The theme of this episode is Automating B2B Tech Marketing. Joining host Jeremy Balius to discuss all things content mar

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  • Are Your Top-of-Funnel Efforts Being Diluted?

    Are Your Top-of-Funnel Efforts Being Diluted?

    The Cost of Diluted ToFu Efforts Think about your marketing spend. You’re likely investing heavily at the Top of the Funnel (ToFu) — ads, search, social, content — to generate...

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  • Revenue Rehab EP 119 [The Pipeline Velocity Imperative: Aligning Marketing & Sales for Better Results]36:47

    Revenue Rehab EP 119 [The Pipeline Velocity Imperative: Aligning Marketing & Sales for Better Results]

    This week on Revenue Rehab, host Brandi Starr sits down with Mark Osborne, a top marketing technology trailblazer and best-selling author renowned for driving substantial revenue growth for clients.

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  • Revenue Rehab EP 114 [Brave Creatives: The Importance of Risk-Taking in Marketing]35:18

    Revenue Rehab EP 114 [Brave Creatives: The Importance of Risk-Taking in Marketing]

    This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career

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  • Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]39:07

    Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]

    This episode, our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing.

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  • Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]46:20

    Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]

    On Episode 106 of Revenue Rehab, Brandi is joined by Jeff Winters, CRO of Abstrakt Marketing Group. Listen as they address the challenge of ineffective BDR/SDR emails and how to master email strategy.

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  • Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]36:48

    Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]

    On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

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  • Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]43:44

    Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]

    In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.

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  • Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]31:48

    Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]

    On episode 85 of Revenue Rehab, host, Brandi Starr and Brian Cooper tackle Making Smart Choices in Marketing Tech.

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  • How To Prepare for an Eloqua Implementation5:10

    How To Prepare for an Eloqua Implementation

    One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!

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  • Futureproof Your Marketing Automation Investment18:27

    Futureproof Your Marketing Automation Investment

    In this webinar, learn how marketing automation technology is at the core of your MarTech stack. Tegrita is ready to bring marketing automation tools to your business!

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  • Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers27:18

    Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers

    Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.

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  • Revenue Rehab EP 83 [From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth]38:34

    Revenue Rehab EP 83 [From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth]

    On episode 83 of Revenue Rehab, Brandi and Denmark tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.

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  • The Channel CRO [It’s What You Do with Brandi Starr]

    The Channel CRO [It’s What You Do with Brandi Starr]

    On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.

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  • Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]

    Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]

    On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.

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  • From Flight Plan to Landing: How to Execute Soaring Email Marketing Results

    From Flight Plan to Landing: How to Execute Soaring Email Marketing Results

    Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).

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  • Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]

    Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]

    On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.

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  • Revenue Rehab EP 57 [Inbox Enlightenment: Transforming Old Advice into New Revenue]34:54

    Revenue Rehab EP 57 [Inbox Enlightenment: Transforming Old Advice into New Revenue]

    In this week’s episode of Revenue Rehab, on the couch Brandi and Jeff will tackle: Inbox Enlightenment: Transforming Old Advice into New Revenue.

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  • The Do’s and Don’ts of Creating an Effective Email Strategy

    The Do’s and Don’ts of Creating an Effective Email Strategy

    Email is the backbone of any effective marketing strategy. This article discusses do's and don'ts of creating an effective email strategy.

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