Brandi Starr

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

The Do’s and Don’ts of Creating an Effective Email Strategy

Email is the backbone of any effective marketing strategy. This article discusses do's and don'ts of creating an effective email strategy.

Read Article
Agile Marketing in an Agency Environment with Brandi Starr of Tegrita

Brandi, COO of Tegrita joins Frank and Jim on the Marketing Agility Podcast to share how they leverage Agile in their work and with clients.

Read Article
The Role of Email in Digital Marketing Success

Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.

Read Article
From Hello to Yes Podcast [Episode 11: The Case for RevOps, Breaking Down Silos, and Unifying Your Team]

April Williams, talks with Brandi Starr about challenges every business faces, danger of working in silos, and how to align your team toward your revenue goals.

Read Article
The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)

On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.

Read Article
Tegrita Marketing Launches Internal Anti-Bias Committee

Does your organization have an anti-bias committee? here is how we launched our own committee at Tegrita along with useful resources. Read article.

Read Article
All Things Growth Podcast [Episode 10: How to be Badass Modern Marketer with Brandi Starr]

In Episode 10 of All Things Growth Podcast hosts Christina Del Villar & Sree Chadalavada talk to Brandi Starr about marketing and its role in the Go to Market strategy

Listen
What Do a Database and a Basement Closet Have In Common? Here’s how to know when it’s time for an Oracle Eloqua Health Check

Wondering if you are due for an Oracle Eloqua Health Check? here are key identifiers that it's time for a health check, reasons, and what it includes.

Read Article
GirlzWhoSell Spotlight [Episode 28: The Modern Marketing Maven with Revenue Rehab’s Brandi Starr]

Heidi Solomon-Orlick, talks with Brandi Starr of Revenue Rehab about how her role at Tegrita in helping customers and the of alignment between sales and marketing teams.

Listen
35:08

Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)

RevOps, is on the rise. Join Brandi Starr, COO of Tegrita, as she tackles the current trends in Revenue Operations to learn What RevOps isn't, What RevOps is, Why RevOps isn't the future it's the NOW!

Watch Video
The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

In this episode of The Revenue Engine Podcast, Rosalyn Santa Elena discusses with Brandi Starr, the evolution of the role that Marketing plays in the revenue process. Take a listen.

Listen
Breaking Down Silos For A Better Customer Experience

In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.

Listen
6:34

Sales Is Not Revenue

Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.

Watch Video
Setting The Stage in One Hundred Days

The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.

Read Article
Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

Read Article
P15 Marketing Maturity Assessment & Roadmap

If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.

Read Flipbook
Automate Direct Mail Sends from Oracle Eloqua Campaign Canvas

Did you know that you can automate direct mail send to contacts who haven't engaged with your brand yet? Brandi Starr, COO of Tegrita, shares 2 options to automate direct mail sends in Oracle Eloqua.

Read Article
23:04

Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data

Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.

Watch Video
7:06

Diary of a Modern Marketer: Virtual Event Fail

What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.

Watch Video
Using Picklists to Streamline Segmentation in Oracle Eloqua

Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.

Read Article
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Brandi Starr

The Do’s and Don’ts of Creating an Effective Email Strategy

Email is the backbone of any effective marketing strategy. This article discusses do's and don'ts of creating an effective email strategy.

Agile Marketing in an Agency Environment with Brandi Starr of Tegrita

Brandi, COO of Tegrita joins Frank and Jim on the Marketing Agility Podcast to share how they leverage Agile in their work and with clients.

The Role of Email in Digital Marketing Success

Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.

From Hello to Yes Podcast [Episode 11: The Case for RevOps, Breaking Down Silos, and Unifying Your Team]

April Williams, talks with Brandi Starr about challenges every business faces, danger of working in silos, and how to align your team toward your revenue goals.

The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)

On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.

Tegrita Marketing Launches Internal Anti-Bias Committee

Does your organization have an anti-bias committee? here is how we launched our own committee at Tegrita along with useful resources. Read article.

All Things Growth Podcast [Episode 10: How to be Badass Modern Marketer with Brandi Starr]

In Episode 10 of All Things Growth Podcast hosts Christina Del Villar & Sree Chadalavada talk to Brandi Starr about marketing and its role in the Go to Market strategy

What Do a Database and a Basement Closet Have In Common? Here’s how to know when it’s time for an Oracle Eloqua Health Check

Wondering if you are due for an Oracle Eloqua Health Check? here are key identifiers that it's time for a health check, reasons, and what it includes.

GirlzWhoSell Spotlight [Episode 28: The Modern Marketing Maven with Revenue Rehab’s Brandi Starr]

Heidi Solomon-Orlick, talks with Brandi Starr of Revenue Rehab about how her role at Tegrita in helping customers and the of alignment between sales and marketing teams.

Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)

RevOps, is on the rise. Join Brandi Starr, COO of Tegrita, as she tackles the current trends in Revenue Operations to learn What RevOps isn't, What RevOps is, Why RevOps isn't the future it's the NOW!

The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

In this episode of The Revenue Engine Podcast, Rosalyn Santa Elena discusses with Brandi Starr, the evolution of the role that Marketing plays in the revenue process. Take a listen.

Breaking Down Silos For A Better Customer Experience

In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.

Sales Is Not Revenue

Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.

Setting The Stage in One Hundred Days

The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.

Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

P15 Marketing Maturity Assessment & Roadmap

If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.

Automate Direct Mail Sends from Oracle Eloqua Campaign Canvas

Did you know that you can automate direct mail send to contacts who haven't engaged with your brand yet? Brandi Starr, COO of Tegrita, shares 2 options to automate direct mail sends in Oracle Eloqua.

Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data

Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.

Diary of a Modern Marketer: Virtual Event Fail

What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.

Using Picklists to Streamline Segmentation in Oracle Eloqua

Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.