Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

  • Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data23:04

    Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data

    Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.

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  • Diary of a Modern Marketer: Virtual Event Fail7:06

    Diary of a Modern Marketer: Virtual Event Fail

    What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.

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  • Using Picklists to Streamline Segmentation in Oracle Eloqua

    Using Picklists to Streamline Segmentation in Oracle Eloqua

    Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.

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  • Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers (MarTech 2020)27:17

    Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers (MarTech 2020)

    Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.

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  • Tegrita Intro Capabilities Brochure

    Tegrita Intro Capabilities Brochure

    Asked to Do More with Less? We can expand your marketing team’s expertise and increase your capacity, agility and speed to market.

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  • CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)0:55

    CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)

    On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.

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  • Anatomy of a Fabl Story

    Anatomy of a Fabl Story

    Fabl is used to create immersive content experiences. Although there are many similarities between Fabl and the landing page editors that exist within most marketing...

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  • How We Failed at Fabl on Our First Try8:31

    How We Failed at Fabl on Our First Try

    Hey there, Brandi Starr here! We recently launched our partnership with Fabl, a content experience platform, which is designed to enable any marketer with little design background to develop engaging

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  • 3 Benefits of Outsourcing Digital Marketing

    3 Benefits of Outsourcing Digital Marketing

    Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...

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  • Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders1:00:51

    Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders

    In this webinar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.

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  • IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

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  • How To Prepare for an Eloqua Implementation5:09

    How To Prepare for an Eloqua Implementation

    One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!

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  • Ban the “Clicked Email?” Decision Rule: A Better Way to Evaluate Engagement

    Ban the “Clicked Email?” Decision Rule: A Better Way to Evaluate Engagement

    Are you familiar with the Clicked Email decision rule? as a modern marketer, you should be! Let’s take a bold stance – Ban this decision rule & take your email nurture campaigns to the next level.

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  • Reimagining Your 2020 Marketing Plan During COVID-1934:41

    Reimagining Your 2020 Marketing Plan During COVID-19

    Tegrita is committed to helping your business re-imagine its marketing strategy during the Covid-19 pandemic. Brandi Starr, Tegrita's COO, leads Southern California Oracle Eloqua User Group webinar.

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  • Success as a Modern Marketer

    Success as a Modern Marketer

    Modern marketing drives business growth through strategy, creative solutions, technology & analysis. Our infographic will walk you through the essential 7 principles of modern marketing.

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  • Webinar: Futureproof Your Marketing Automation Investment18:26

    Webinar: Futureproof Your Marketing Automation Investment

    In this webinar, learn how marketing automation technology is at the core of your MarTech stack. Tegrita is ready to bring marketing automation tools to your business!

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  • Crafting a Marketing Technology Strategy For your Business14:21

    Crafting a Marketing Technology Strategy For your Business

    Brandi Starr, COO at Tegrita, joins Atlanta Small Business Network (ASBN) in an interview to discuss marketing strategy & digital marketing trends.

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  • Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

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  • Leveraging Marketing Automation to Give Your Partnerships Team More to Sell22:35

    Leveraging Marketing Automation to Give Your Partnerships Team More to Sell

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) User Group, here's how to Leverage Marketing Automation to Give Your Partnerships Team More to Sell!

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  • On The Fly: Leverage MarTech for Efficient Marketing2:16

    On The Fly: Leverage MarTech for Efficient Marketing

    This week's expert #OntheFly is Brandi Starr, COO of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools!

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