Brandi Starr

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

Your Conversion Rate Optimization is Failing: Why Fixing the Middle of the Funnel is the Key to Growth

If you’re pouring money into lead generation but still falling short of revenue targets, your conversion rates are likely to blame. And here’s the hard truth: you’re probably overlooking the most...

Read Article
The Role of Email Metric Benchmarks: A Balanced Approach

When it comes to evaluating your email marketing performance, there’s value in both industry benchmarks and your own internal metrics. Industry benchmarks help you get a sense of what’s happening...

Read Article
34:58

More Perfect Marketing EP 241 [Middle of the Funnel Marketing Excellence with Brandi Starr]

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities.

Watch Video
From Leaks to Leads: Mastering Your Middle Funnel for Maximum Revenue Impact

You’ve spent millions driving awareness at the top of your funnel, and your sales team is working hard to close deals at the bottom. But if your middle funnel isn’t optimized, you’re wasting time,...

Read Article
The Hidden Goldmine in B2B Marketing: Why Your Middle of the Funnel Deserves More Attention

TL;DR If your data is siloed, inconsistent, or just plain messy, no automation tool will be able to save you. The middle of the funnel is often overlooked but crucial for connecting your lead...

Read Article
0:00

Revenue Rehab EP 126 [Visionary Leadership: The CMO’s Market-Driven Journey to CRO w/ Latane Conant]

This week our host Brandi Starr is joined by Latane Conant, Chief Revenue Officer at 6sense. Meet Latane Conant, a trailblazer in revenue technology with a visionary approach that's reshaping the i

Watch Video
46:31

B2B Tech Marketing Talks [#13: Automating B2B Tech Marketing w/ Brandi Starr]

Welcome to the 13th episode of B2B Tech Marketing Talks, presented by Filament. The theme of this episode is Automating B2B Tech Marketing. Joining host Jeremy Balius to discuss all things content mar

Watch Video
Are Your Top-of-Funnel Efforts Being Diluted?

The Cost of Diluted ToFu Efforts Think about your marketing spend. You’re likely investing heavily at the Top of the Funnel (ToFu) — ads, search, social, content — to generate...

Read Article
36:47

Revenue Rehab EP 119 [The Pipeline Velocity Imperative: Aligning Marketing & Sales for Better Results]

This week on Revenue Rehab, host Brandi Starr sits down with Mark Osborne, a top marketing technology trailblazer and best-selling author renowned for driving substantial revenue growth for clients.

Watch Video
35:18

Revenue Rehab EP 114 [Brave Creatives: The Importance of Risk-Taking in Marketing]

This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career

Watch Video
39:07

Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]

This episode, our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing.

Watch Video
46:20

Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]

On Episode 106 of Revenue Rehab, Brandi is joined by Jeff Winters, CRO of Abstrakt Marketing Group. Listen as they address the challenge of ineffective BDR/SDR emails and how to master email strategy.

Watch Video
36:48

Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]

On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

Watch Video
43:44

Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]

In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.

Watch Video
31:48

Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]

On episode 85 of Revenue Rehab, host, Brandi Starr and Brian Cooper tackle Making Smart Choices in Marketing Tech.

Watch Video
5:10

How To Prepare for an Eloqua Implementation

One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!

Watch Video
18:27

Futureproof Your Marketing Automation Investment

In this webinar, learn how marketing automation technology is at the core of your MarTech stack. Tegrita is ready to bring marketing automation tools to your business!

Watch Video
27:18

Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers

Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.

Watch Video
38:34

Revenue Rehab EP 83 [From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth]

On episode 83 of Revenue Rehab, Brandi and Denmark tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.

Watch Video
The Channel CRO [It’s What You Do with Brandi Starr]

On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.

Listen
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Brandi Starr

Your Conversion Rate Optimization is Failing: Why Fixing the Middle of the Funnel is the Key to Growth

If you’re pouring money into lead generation but still falling short of revenue targets, your conversion rates are likely to blame. And here’s the hard truth: you’re probably overlooking the most...

The Role of Email Metric Benchmarks: A Balanced Approach

When it comes to evaluating your email marketing performance, there’s value in both industry benchmarks and your own internal metrics. Industry benchmarks help you get a sense of what’s happening...

More Perfect Marketing EP 241 [Middle of the Funnel Marketing Excellence with Brandi Starr]

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities.

From Leaks to Leads: Mastering Your Middle Funnel for Maximum Revenue Impact

You’ve spent millions driving awareness at the top of your funnel, and your sales team is working hard to close deals at the bottom. But if your middle funnel isn’t optimized, you’re wasting time,...

The Hidden Goldmine in B2B Marketing: Why Your Middle of the Funnel Deserves More Attention

TL;DR If your data is siloed, inconsistent, or just plain messy, no automation tool will be able to save you. The middle of the funnel is often overlooked but crucial for connecting your lead...

Revenue Rehab EP 126 [Visionary Leadership: The CMO’s Market-Driven Journey to CRO w/ Latane Conant]

This week our host Brandi Starr is joined by Latane Conant, Chief Revenue Officer at 6sense. Meet Latane Conant, a trailblazer in revenue technology with a visionary approach that's reshaping the i

B2B Tech Marketing Talks [#13: Automating B2B Tech Marketing w/ Brandi Starr]

Welcome to the 13th episode of B2B Tech Marketing Talks, presented by Filament. The theme of this episode is Automating B2B Tech Marketing. Joining host Jeremy Balius to discuss all things content mar

Are Your Top-of-Funnel Efforts Being Diluted?

The Cost of Diluted ToFu Efforts Think about your marketing spend. You’re likely investing heavily at the Top of the Funnel (ToFu) — ads, search, social, content — to generate...

Revenue Rehab EP 119 [The Pipeline Velocity Imperative: Aligning Marketing & Sales for Better Results]

This week on Revenue Rehab, host Brandi Starr sits down with Mark Osborne, a top marketing technology trailblazer and best-selling author renowned for driving substantial revenue growth for clients.

Revenue Rehab EP 114 [Brave Creatives: The Importance of Risk-Taking in Marketing]

This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career

Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]

This episode, our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing.

Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]

On Episode 106 of Revenue Rehab, Brandi is joined by Jeff Winters, CRO of Abstrakt Marketing Group. Listen as they address the challenge of ineffective BDR/SDR emails and how to master email strategy.

Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]

On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]

In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.

Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]

On episode 85 of Revenue Rehab, host, Brandi Starr and Brian Cooper tackle Making Smart Choices in Marketing Tech.

How To Prepare for an Eloqua Implementation

One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!

Futureproof Your Marketing Automation Investment

In this webinar, learn how marketing automation technology is at the core of your MarTech stack. Tegrita is ready to bring marketing automation tools to your business!

Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers

Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.

Revenue Rehab EP 83 [From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth]

On episode 83 of Revenue Rehab, Brandi and Denmark tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.

The Channel CRO [It’s What You Do with Brandi Starr]

On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.