Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

6:34
Sales Is Not Revenue

Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.
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B2BMX21 BSTARR Start With Why

Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to learn how to leverage buyer motivations to implement targeted segments that make sense.
- Facebook
- Twitter
- Email
- LinkedIn
Read Flipbook
Setting The Stage in One Hundred Days

The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
P15 Marketing Maturity Assessment & Roadmap

If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.
- Facebook
- Twitter
- Email
- LinkedIn
Read Flipbook
Automate Direct Mail Sends from Oracle Eloqua Campaign Canvas

Did you know that you can automate direct mail send to contacts who haven't engaged with your brand yet? Brandi Starr, COO of Tegrita, shares 2 options to automate direct mail sends in Oracle Eloqua.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
23:04
Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data

Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
7:06
Diary of a Modern Marketer: Virtual Event Fail

What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
Using Picklists to Streamline Segmentation in Oracle Eloqua

Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
27:17
Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers (MarTech 2020)

Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
Tegrita Intro Capabilities Brochure

Asked to Do More with Less? We can expand your marketing team’s expertise and increase your capacity, agility and speed to market.
- Facebook
- Twitter
- Email
- LinkedIn
Read Flipbook
0:55
CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)

On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
Anatomy of a Fabl Story

Fabl is used to create immersive content experiences. Although there are many similarities between Fabl and the landing page editors that exist within most marketing...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
8:31
How We Failed at Fabl on Our First Try

Hey there, Brandi Starr here! We recently launched our partnership with Fabl, a content experience platform, which is designed to enable any marketer with little design background to develop engaging
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
3 Benefits of Outsourcing Digital Marketing

Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
1:00:51
Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders

In this webinar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.
- Facebook
- Twitter
- Email
- LinkedIn
Read Flipbook
5:09
How To Prepare for an Eloqua Implementation

One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
Ban the “Clicked Email?” Decision Rule: A Better Way to Evaluate Engagement

Are you familiar with the Clicked Email decision rule? as a modern marketer, you should be! Let’s take a bold stance – Ban this decision rule & take your email nurture campaigns to the next level.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
34:41
Reimagining Your 2020 Marketing Plan During COVID-19

Tegrita is committed to helping your business re-imagine its marketing strategy during the Covid-19 pandemic. Brandi Starr, Tegrita's COO, leads Southern California Oracle Eloqua User Group webinar.
- Facebook
- Twitter
- Email
- LinkedIn
Watch Video
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Brandi Starr

Sales Is Not Revenue

Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.

B2BMX21 BSTARR Start With Why

Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to learn how to leverage buyer motivations to implement targeted segments that make sense.

Setting The Stage in One Hundred Days

The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.

Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

P15 Marketing Maturity Assessment & Roadmap

If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.

Automate Direct Mail Sends from Oracle Eloqua Campaign Canvas

Did you know that you can automate direct mail send to contacts who haven't engaged with your brand yet? Brandi Starr, COO of Tegrita, shares 2 options to automate direct mail sends in Oracle Eloqua.

Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data

Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.

Diary of a Modern Marketer: Virtual Event Fail

What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.

Using Picklists to Streamline Segmentation in Oracle Eloqua

Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.

Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers (MarTech 2020)

Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.

Tegrita Intro Capabilities Brochure

Asked to Do More with Less? We can expand your marketing team’s expertise and increase your capacity, agility and speed to market.

CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)

On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.

Anatomy of a Fabl Story

Fabl is used to create immersive content experiences. Although there are many similarities between Fabl and the landing page editors that exist within most marketing...

How We Failed at Fabl on Our First Try

Hey there, Brandi Starr here! We recently launched our partnership with Fabl, a content experience platform, which is designed to enable any marketer with little design background to develop engaging

3 Benefits of Outsourcing Digital Marketing

Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...

Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders

In this webinar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.

IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

How To Prepare for an Eloqua Implementation

One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!

Ban the “Clicked Email?” Decision Rule: A Better Way to Evaluate Engagement

Are you familiar with the Clicked Email decision rule? as a modern marketer, you should be! Let’s take a bold stance – Ban this decision rule & take your email nurture campaigns to the next level.

Reimagining Your 2020 Marketing Plan During COVID-19

Tegrita is committed to helping your business re-imagine its marketing strategy during the Covid-19 pandemic. Brandi Starr, Tegrita's COO, leads Southern California Oracle Eloqua User Group webinar.