Diary of a Modern Marketer: Virtual Event Fail
What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.
Using Picklists to Streamline Segmentation in Oracle Eloqua
Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.
Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers (MarTech 2020)
Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.
Tegrita Intro Capabilities Brochure
Asked to Do More with Less? We can expand your marketing team’s expertise and increase your capacity, agility and speed to market.
CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)
On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.
Anatomy of a Fabl Story
Fabl is used to create immersive content experiences. Although there are many similarities between Fabl and the landing page editors that exist within most marketing...
How We Failed at Fabl on Our First Try
Hey there, Brandi Starr here! We recently launched our partnership with Fabl, a content experience platform, which is designed to enable any marketer with little design background to develop engaging
3 Benefits of Outsourcing Digital Marketing
Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...
Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders
In this webinar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.
IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times
Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.
How To Prepare for an Eloqua Implementation
One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!
Ban the “Clicked Email?” Decision Rule: A Better Way to Evaluate Engagement
Are you familiar with the Clicked Email decision rule? as a modern marketer, you should be! Let’s take a bold stance – Ban this decision rule & take your email nurture campaigns to the next level.
Reimagining Your 2020 Marketing Plan During COVID-19
Tegrita is committed to helping your business re-imagine its marketing strategy during the Covid-19 pandemic. Brandi Starr, Tegrita's COO, leads Southern California Oracle Eloqua User Group webinar.
Success as a Modern Marketer
Modern marketing drives business growth through strategy, creative solutions, technology & analysis. Our infographic will walk you through the essential 7 principles of modern marketing.
Webinar: Futureproof Your Marketing Automation Investment
In this webinar, learn how marketing automation technology is at the core of your MarTech stack. Tegrita is ready to bring marketing automation tools to your business!
Crafting a Marketing Technology Strategy For your Business
Brandi Starr, COO at Tegrita, joins Atlanta Small Business Network (ASBN) in an interview to discuss marketing strategy & digital marketing trends.
Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories
Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...
Leveraging Marketing Automation to Give Your Partnerships Team More to Sell
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) User Group, here's how to Leverage Marketing Automation to Give Your Partnerships Team More to Sell!
On The Fly: Leverage MarTech for Efficient Marketing
This week's expert #OntheFly is Brandi Starr, COO of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools!
We are Tegrita: Outward Changes with Inward Impact – The Evolution of the Tegrita Brand
Today is the soft launch of our brand refresh, and I’m excited to share with you the changes that we’ve made, and the lessons that you can take away from the evolution of the Tegrita brand!