Brandi Starr

Brandi Starr is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15 year career has spanned a variety of industries and marketing disciplines. Brandi is an Eloqua power user turned consultant with almost 10 years of experience maximizing the power of Eloqua. Her expertise include demand generation and nurture strategy, business process transformation, controlling email frequency, custom security and she is the SME for the Higher Education vertical.

  • Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Challenges CMOs Face: 6 Ways you can Balance Big Ideas and Small Victories

    Facebook Twitter Google+ LinkedIn Email Creative ideas set trends and get you noticed, but without an agile infrastructure, creative successes won’t last. In this installment of our “Challenges...

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  • Leveraging Marketing Automation to Give Your Partnerships Team More to Sell22:35

    Leveraging Marketing Automation to Give Your Partnerships Team More to Sell

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) User Group, here's how to Leverage Marketing Automation to Give Your Partnerships Team More to Sell!

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  • One The Fly: Leverage MarTech for Efficient Marketing2:16

    One The Fly: Leverage MarTech for Efficient Marketing

    This week's expert #OntheFly is Brandi Starr, COO of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools!

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  • Email Personalization: The STARR Methodology30:10

    Email Personalization: The STARR Methodology

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.

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  • 5 Automated Marketing Campaigns EVERY Sports Team Needs29:45

    5 Automated Marketing Campaigns EVERY Sports Team Needs

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!

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  • Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal26:43

    Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal

    Buyers who are in the market for what you sell are actively researching solutions to their pain points or options to fulfill their needs. Although your solution may be a better fit...

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  • How to Push Leads to Sales in Oracle Eloqua without CRM Integration11:05

    How to Push Leads to Sales in Oracle Eloqua without CRM Integration

    Some clients either don’t have a CRM or have chosen not to integrate their CRM with Oracle Eloqua. This tutorial shows how to push leads to sales in a timely manner if the marketing automation platfor

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  • Foundation of the Sports Marketing Tech Stack: A Lesson from the Three Little Pigs15:42

    Foundation of the Sports Marketing Tech Stack: A Lesson from the Three Little Pigs

    Budget and resources are often limited for sports marketers. You must choose technology to increase your ticketing revenues, drive season ticket renewals, and maximize inside sales operations.

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  • TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)17:40

    TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

    Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing

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  • TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)29:35

    TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

    Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio

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  • TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)16:21

    TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)

    Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!

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  • Before You Create Another Piece of Content Do THIS!10:47

    Before You Create Another Piece of Content Do THIS!

    Studies show that year over year, marketers are spending more of their marketing budget developing content. Spending more money on developing new content doesn’t always yield improved results.

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  • Tegrita helps Three Universities Accelerate Their Admissions Pipeline

    Tegrita helps Three Universities Accelerate Their Admissions Pipeline

    Higher Education marketers have complex needs. The Case Study details how, with the help of Tegrita, these three universities scaled and accelerated ROI using Oracle Eloqua.

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  • TegBook - Your Marketing Planning & Roadmapping Guide

    TegBook - Your Marketing Planning & Roadmapping Guide

    Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.

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  • TegTalk: Cut Through the Noise – Why Visual Storytelling Is Important (Episode 6)

    TegTalk: Cut Through the Noise – Why Visual Storytelling Is Important (Episode 6)

    Facebook Twitter Google+ LinkedIn Email #TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing...

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  • Can Formstack Forms Integrate with Oracle Eloqua?

    Can Formstack Forms Integrate with Oracle Eloqua?

    Many Oracle Eloqua customers leverage the robust form capabilities offered by Formstack forms. Learn about the webhook integration between Formstack and Eloqua.

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  • TegTalk: Beyond the Basics – Choosing the RIGHT Marketing Automation Platform (Episode 4)12:11

    TegTalk: Beyond the Basics – Choosing the RIGHT Marketing Automation Platform (Episode 4)

    Choosing a Marketing Automation Platform goes beyond the basic functionality. Mike Geller tackles the key considerations when choosing one of the most important tools in your martech stack.

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  • Controlling Access to Eloqua Contacts: Considerations for a Contact Level Security Solution

    Controlling Access to Eloqua Contacts: Considerations for a Contact Level Security Solution

    Contact Level Security controls which of your Eloqua Users can view, modify, and market to Contacts within Eloqua.

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  • Move Over Personas, Hello Journey Archetypes

    Move Over Personas, Hello Journey Archetypes

    Unlike personas, which focus on the individual’s role within the organization, the journey archetypes focus more on why a buyer is in the market for your solution.

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  • Sports Marketing Managers Hold the Key to Reducing Sales Turnover

    Sports Marketing Managers Hold the Key to Reducing Sales Turnover

    Sports marketing teams using Oracle Eloqua have a key resource for their sales team, that if used correctly can help improve sales retention.

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