Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight
Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth
Successful organizations are forward looking, take calculated risks & act swiftly. In this webinar you will learn the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.
Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua
To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace
Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source
Tegrita Testimonial: Eaton Power Quality
"I think when picking a consulting firm you really have to dig deep to see what their levels of expertise are and also their commitment to your organization. Tegrita has been awesome!"
How to Push Leads to Sales in Oracle Eloqua without CRM Integration
Some clients either don’t have a CRM or have chosen not to integrate their CRM with Oracle Eloqua. This tutorial shows how to push leads to sales in a timely manner if the marketing automation platfor
Tegrita Testimonial: Oracle Quest Community
"Working with Tegrita has been extremely eyeopening for me. I can see all of the things that we can do [in Eloqua] and how we can use an organized and logical approach to it. If I had to describe Tegr
Foundation of the Sports Marketing Tech Stack: A Lesson from the Three Little Pigs
Budget and resources are often limited for sports marketers. You must choose technology to increase your ticketing revenues, drive season ticket renewals, and maximize inside sales operations.
Why we don’t Implement Marketo
Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.
TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)
Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing
TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)
Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio
Timespan-based Reporting With Eloqua Insight
In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.
Don’t Stop at Hello! Avoid Personalization Pitfalls
80% of consumers are more likely to do business with a company if it offers a personalized experience so why do marketers stop at "hello first name"?
What CX Industry Trend Keeps You Up at Night? CX Heroes Series
At Modern Customer Experience 2018, CX Heroes share the industry trends that keep them up at night, or prove challenging in their quest for exceptional customer experience.
What Advice Do You Have for Future CX Professionals? CX Heroes Series
At Modern Customer Experience 2018, CX Heroes share advice for their peers on achieving success in customer experience, featuring Tegrita's Chief Operating Officer, Brandi Starr.
TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)
Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!
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Why I’m Uber Excited About THIS Content Experience Platform
Recently Content Experience software was solidified as MarTech category. Learn what Content Experience technology I am UBER excited about and why you should be too.
TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)
The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome
Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack
This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.
Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan
This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.
Content Library Walkthrough
The Oracle Eloqua component library allows you to store shared components that can be used in your emails, landing pages, and forms. Watch as we walk through a brief demo of Images and Files, Field Me
TegTalk: Lead Scoring–Is it worthwhile? (Episode 8)
Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In
Marketing Technology Stack Assessment – Step 3: The Report Card
This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.