Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight
Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth
Successful organizations are forward looking, take calculated risks & act swiftly. In this webinar you will learn the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.
Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua
To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
Oracle Eloqua How-To: Dynamic Content
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Dynamic Content.
Leveraging Marketing Automation to Give Your Partnerships Team More to Sell
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) User Group, here's how to Leverage Marketing Automation to Give Your Partnerships Team More to Sell!
MarTech Introduction: Motiva AI
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's Motiva AI.
How Content Experience Helps Financial Services (Full Interview)
Join Brandi Starr and Mythili Viswanathan as they join Uberflip to discuss how content experience helps financial service companies build trust and stronger client relationship.
4 Principles for Effective Lead Management
Lead management is part of any business that has leads. In order to have a lead management process that works, you need these four components!
One The Fly: Leverage MarTech for Efficient Marketing
This week's expert #OntheFly is Brandi Starr, COO of Tegrita Consulting Group. Like a true Modern Marketing Maven, Brandi reminds us of the importance of leveraging the right marketing tools!
Google Analytics Introduction and UTM Framework
Understanding website traffic is more important now than ever before. We have compiled a UTM Framework Tegbook that will help you leverage Google Analytics & UTM URL with Oracle Eloqua.
We are Tegrita: Outward Changes with Inward Impact – The Evolution of the Tegrita Brand
Today is the soft launch of our brand refresh, and I’m excited to share with you the changes that we’ve made, and the lessons that you can take away from the evolution of the Tegrita brand!
Email Marketing: 6 Tips For Strong Calls To Action
The average office worker receives 121 emails per day! Let’s talk about calls to action and how a modern marketer has the best chance for success.
Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé
Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.
Can I Manage Events in Oracle Eloqua?
Events are a key component of demand generation strategy for many organizations. The following five questions are what I ask clients who are considering how to manage their events!
MarTech Introduction: OneMob - Video Platform
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's OneMob - Video Platform Demo.
Email Personalization: The STARR Methodology
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.
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Oracle Eloqua How-To: Branding and Deliverability
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.
How to Convert Contact Data into Custom Object Data in Oracle Eloqua
The Problem: How do we backfill the CDO checkboxes with the data stored in the Oracle Eloqua contact field? The Solution: Read more to find out!
Using Oracle Eloqua’s Facebook and LinkedIn Apps
With the introduction of the Facebook Lead Ads app and the LinkedIn Campaign Manager app, Oracle Eloqua brings two great options that bridge the gap between social and email.
Essential Firefox Plug-ins and Functionality for the Oracle Eloqua User
As a developer, I tend to look for technological solutions. The following Firefox plugins help improve my capabilities and save me valuable time.
How Much Does an Oracle Eloqua Implementation Cost?
One of the first questions I’m often asked by a potential client who is considering purchasing Oracle Eloqua is “How much does an Implementation Cost?".
2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita
While they may be heroes on the ice, the St. Louis Blues marketing team used to feel overwhelmed without an efficient marketing automation tool.
Myth-Busting Send Time Optimization: What Your Data Can Tell You
For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!