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Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

Mentorship helps both mentor and mentee. Here, Ryan Carruthers, shares the essentials of mentorship, qualifications of a good mentor, and how to become one.

The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.

Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

As the pandemic enters year 2, here is a 3-tiered approach to delivering top quality virtual events in 2021. By Communications Specialist, Shine Kapoor. Happy Reading.

The new CMO’s first 100 days sets the stage for the next year or more. Tegrita's six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.

Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

If you are considering adding AI to your Oracle Eloqua instance, here are 2 options: Motiva AI and Oracle AI. In this article, Tegrita's Mike Geller, shares a comparison to help you choose. Read more.

Customer Experience (CX) is critical for modern businesses but CMOs face serious CX disconnects and struggle to deal with them. Here are 5 common CX disconnects & the steps CMOs can take address them.

AI is becoming an important tool in digital marketing. Motiva AI integrates with Oracle Eloqua to accelerate your marketing automation with multi-variate testing and more! Here's how.

A content audit is the foundation of any content marketing strategy. Learn the definition of content audit, how to conduct one, the benefits of it, content audit tools, and how we run it at Tegrita.

SEO is an essential tool to all digital marketers and it can beat paid ads in different ways. Ryan Carruthers, Acadium's Content Marketer shares his story on the importance of focusing on SEO vs ads.

Digital Body Language is derived from our online interactions. In this use case, Amy Noel at Tegrita explains how to Effectively Track Digital Body Language with First Party Cookies.

Adopting a data-driven approach and a strong testing methodology are essential tools in Modern Marketing, especially in times of uncertainty. Amelia L. Schrader from Procare Solutions explains how.

If you are a perfectionist wanting to align your Email Notifications for Oracle Eloqua Form Submissions with company branding, we've got you covered! Here are a few tips from Tegrita's Nadim Fetaih.

Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.