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Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

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Value of Working with a Technology Partner

Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

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Revenue Rehab: August Recap 2023

On Revenue Rehab, host Brandi is joined by revenue leaders to tackle challenges faced by revenue teams. Here is a summary of August 2023 discussions.

Read Article
The Channel CRO [It’s What You Do with Brandi Starr]

On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.

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Revenue Rehab: July Recap 2023

On the Revenue Rehab podcast, we unravel the newest trends and hurdles faced by revenue team. Here is a summary of July 2023 discussions to get you up to speed.

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Using Filter Criteria In Eloqua Segments

Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.

Read Article
Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]

On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.

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Revenue Rehab: June Recap 2023

Tune in to the Revenue Rehab podcast & learn about marketing trending topics, buzzwords, & takeaways. Here is a summary of June 2023 discussions.

Read Article
From Flight Plan to Landing: How to Execute Soaring Email Marketing Results

Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).

Read Article
Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]

On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.

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The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]

Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.

Listen
34:54

Revenue Rehab EP 57 [Inbox Enlightenment: Transforming Old Advice into New Revenue]

In this week’s episode of Revenue Rehab, on the couch Brandi and Jeff will tackle: Inbox Enlightenment: Transforming Old Advice into New Revenue.

Watch Video
2:49

Advanced Compare Date Cloud App

Andy Shaw, Head of Product Management at Tegrita, introduces a new Oracle Eloqua cloud app 'Advanced Compare Date App' to help users easily schedule campaigns for specific days of the week.

Watch Video
Revenue Rehab: April Recap 2023

Tune in to the Revenue Rehab podcast & learn about marketing trending topics, buzzwords, & takeaways. Here is a summary of April 2023 discussions.

Read Article
Revenue Rehab: March Recap 2023

Tune in to the Revenue Rehab podcast & learn about marketing trending topics, buzzwords, & takeaways. Here is a summary of March 2023 discussions.

Read Article
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CMO Career Path: Lessons from CMOs by CMOs

If you are CMO looking to advance your career, here are five potential next steps to help you achieve this shared by CMOs on the Revenue Rehab couch.

Read Article
Revenue Rehab: February Recap 2023

Are you a marketing leader seeking inspiration? Our February instalment of the Revenue Rehab is packed with actionable items for your everyday challenges.

Read Article
The Do’s and Don’ts of Creating an Effective Email Strategy

Email is the backbone of any effective marketing strategy. This article discusses do's and don'ts of creating an effective email strategy.

Read Article
Agile Marketing in an Agency Environment with Brandi Starr of Tegrita

Brandi, COO of Tegrita joins Frank and Jim on the Marketing Agility Podcast to share how they leverage Agile in their work and with clients.

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The Role of Email in Digital Marketing Success

Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.

Read Article
Making Sense of Your Contact Data in HubSpot

Filtering your data and gathering the right audiences to use in campaigns in HubSpot is achievable. Learn how to make sense of your contact data.

Read Article
31:57

Revenue Rehab EP 44 [In-House vs Outsourced:The Debate]

In this week’s episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate.

Watch Video
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Latest Content

IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

Value of Working with a Technology Partner

Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

Revenue Rehab: August Recap 2023

On Revenue Rehab, host Brandi is joined by revenue leaders to tackle challenges faced by revenue teams. Here is a summary of August 2023 discussions.

The Channel CRO [It’s What You Do with Brandi Starr]

On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.

Revenue Rehab: July Recap 2023

On the Revenue Rehab podcast, we unravel the newest trends and hurdles faced by revenue team. Here is a summary of July 2023 discussions to get you up to speed.

Using Filter Criteria In Eloqua Segments

Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.

Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]

On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.

Revenue Rehab: June Recap 2023

Tune in to the Revenue Rehab podcast & learn about marketing trending topics, buzzwords, & takeaways. Here is a summary of June 2023 discussions.

From Flight Plan to Landing: How to Execute Soaring Email Marketing Results

Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).

Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]

On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.

The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]

Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.

Revenue Rehab EP 57 [Inbox Enlightenment: Transforming Old Advice into New Revenue]

In this week’s episode of Revenue Rehab, on the couch Brandi and Jeff will tackle: Inbox Enlightenment: Transforming Old Advice into New Revenue.

Advanced Compare Date Cloud App

Andy Shaw, Head of Product Management at Tegrita, introduces a new Oracle Eloqua cloud app 'Advanced Compare Date App' to help users easily schedule campaigns for specific days of the week.

Revenue Rehab: April Recap 2023

Tune in to the Revenue Rehab podcast & learn about marketing trending topics, buzzwords, & takeaways. Here is a summary of April 2023 discussions.

Revenue Rehab: March Recap 2023

Tune in to the Revenue Rehab podcast & learn about marketing trending topics, buzzwords, & takeaways. Here is a summary of March 2023 discussions.

CMO Career Path: Lessons from CMOs by CMOs

If you are CMO looking to advance your career, here are five potential next steps to help you achieve this shared by CMOs on the Revenue Rehab couch.

Revenue Rehab: February Recap 2023

Are you a marketing leader seeking inspiration? Our February instalment of the Revenue Rehab is packed with actionable items for your everyday challenges.

The Do’s and Don’ts of Creating an Effective Email Strategy

Email is the backbone of any effective marketing strategy. This article discusses do's and don'ts of creating an effective email strategy.

Agile Marketing in an Agency Environment with Brandi Starr of Tegrita

Brandi, COO of Tegrita joins Frank and Jim on the Marketing Agility Podcast to share how they leverage Agile in their work and with clients.

The Role of Email in Digital Marketing Success

Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.

Making Sense of Your Contact Data in HubSpot

Filtering your data and gathering the right audiences to use in campaigns in HubSpot is achievable. Learn how to make sense of your contact data.

Revenue Rehab EP 44 [In-House vs Outsourced:The Debate]

In this week’s episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate.