Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight
Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth
Successful organizations are forward looking, take calculated risks & act swiftly. In this webinar you will learn the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.
Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua
To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
Revenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé
Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.
Can I Manage Events in Oracle Eloqua?
Events are a key component of demand generation strategy for many organizations. The following five questions are what I ask clients who are considering how to manage their events!
MarTech Introduction: OneMob - Video Platform
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's OneMob - Video Platform Demo.
Email Personalization: The STARR Methodology
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.
Oracle Eloqua How-To: Branding and Deliverability
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.
How to Convert Contact Data into Custom Object Data in Oracle Eloqua
The Problem: How do we backfill the CDO checkboxes with the data stored in the Oracle Eloqua contact field? The Solution: Read more to find out!
Using Oracle Eloqua’s Facebook and LinkedIn Apps
With the introduction of the Facebook Lead Ads app and the LinkedIn Campaign Manager app, Oracle Eloqua brings two great options that bridge the gap between social and email.
Essential Firefox Plug-ins and Functionality for the Oracle Eloqua User
As a developer, I tend to look for technological solutions. The following Firefox plugins help improve my capabilities and save me valuable time.
How Much Does an Oracle Eloqua Implementation Cost?
One of the first questions I’m often asked by a potential client who is considering purchasing Oracle Eloqua is “How much does an Implementation Cost?".
2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita
While they may be heroes on the ice, the St. Louis Blues marketing team used to feel overwhelmed without an efficient marketing automation tool.
Myth-Busting Send Time Optimization: What Your Data Can Tell You
For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!
You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late
Everyone acknowledges the value of that Sales-Marketing handshake, where the two teams clearly define what a lead represents and how they should be tracked and managed. But the ball is being dropped.
Ticket Sales Opportunity Process
Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is the Ticket Sales Opportunity Process.
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5 Automated Marketing Campaigns EVERY Sports Team Needs
Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!
How to Influence the Entire Revenue Journey with a New Approach to Email Marketing
Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M
Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal
Buyers who are in the market for what you sell are actively researching solutions to their pain points or options to fulfill their needs. Although your solution may be a better fit...
Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace
Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source
Tegrita Testimonial: Eaton Power Quality
"I think when picking a consulting firm you really have to dig deep to see what their levels of expertise are and also their commitment to your organization. Tegrita has been awesome!"
How to Push Leads to Sales in Oracle Eloqua without CRM Integration
Some clients either don’t have a CRM or have chosen not to integrate their CRM with Oracle Eloqua. This tutorial shows how to push leads to sales in a timely manner if the marketing automation platfor
Tegrita Testimonial: Oracle Quest Community
"Working with Tegrita has been extremely eyeopening for me. I can see all of the things that we can do [in Eloqua] and how we can use an organized and logical approach to it. If I had to describe Tegr