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Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

  • IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

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  • Value of Working with a Technology Partner

    Value of Working with a Technology Partner

    Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

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  • GirlzWhoSell Spotlight [Episode 28: The Modern Marketing Maven with Revenue Rehab’s Brandi Starr]

    GirlzWhoSell Spotlight [Episode 28: The Modern Marketing Maven with Revenue Rehab’s Brandi Starr]

    Heidi Solomon-Orlick, talks with Brandi Starr of Revenue Rehab about how her role at Tegrita in helping customers and the of alignment between sales and marketing teams.

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  • Avoiding the Oops Email: Steps to Effectively QA Email Campaigns

    Avoiding the Oops Email: Steps to Effectively QA Email Campaigns

    Sending mass emails can yield to personalization mistakes. This article describes 3 techniques we use at Tegrita for effective email QA process to avoid such mistakes. Read article to learn more.

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  • Yes, Oracle Eloqua can cost more; and this is why it’s Worth it

    Yes, Oracle Eloqua can cost more; and this is why it’s Worth it

    Want to know how top tier marketing tools, such as Eloqua, can create everything unique so that you reap the rewards of all your email efforts? find out the reasons such tools are worth the investment

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  • Sending Form Notifications Based on State

    Sending Form Notifications Based on State

    Email targeting can be cumbersome especially with audience geographical segmenting. But Eloqua can help you save time and optimize your contact base. Read article to learn more.

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  • Tegrita Launches New Podcast: REVENUE REHAB Hosted By BRANDI STARR

    Tegrita Launches New Podcast: REVENUE REHAB Hosted By BRANDI STARR

    Introducing Revenue Rehab Podcast sponsored by Tegrita, offering conversations with CMOs & CROs to develop collective solutions & takeaways to the biggest challenges faced by revenue teams.

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  • No Email Is An Island

    No Email Is An Island

    Email marketing remains a top digital marketing channel. Jason Semenk at Tegrita, explains the importance of Integrative email strategy, common pitfalls, & solutions to remedy them. Read Article.

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  • Personalize Your Emails with Oracle Eloqua’s Signature Rules

    Personalize Your Emails with Oracle Eloqua’s Signature Rules

    Eloqua’s signature rule provides an effective solution if you are looking to add personalized touch to your email campaigns. Keep reading to discover how.

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  • CPA Firm Issues SOC 2 – Type 2 Report at Tegrita

    CPA Firm Issues SOC 2 – Type 2 Report at Tegrita

    Tegrita, a marketing technology consultancy, announces today it has successfully completed its SOC 2 Type 2 audit.

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  • Create Brand Recognition with a Consistent Look and Feel across Eloqua Assets

    Create Brand Recognition with a Consistent Look and Feel across Eloqua Assets

    Oracle Eloqua has many tools to help improve your brand recognition & reputation such as customizable landing pages & email templates. This article explores more ways to achieve that. Read More.

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  • 4 Lead Management Strategy Tips that Will Take Your Team to the Next Level

    4 Lead Management Strategy Tips that Will Take Your Team to the Next Level

    Many organizations struggle with lead management. Here’s how to improve on your existing lead management strategy to align your team and get the attention of company leaders.

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  • Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

    Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

    In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.

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  • Oracle Eloqua Softbounce Exclusion: How to Prevent Soft Bounce Back Emails and Master Your Email Marketing List

    Oracle Eloqua Softbounce Exclusion: How to Prevent Soft Bounce Back Emails and Master Your Email Marketing List

    As a marketer, your email marketing success depends on your messages reaching your recipients’ inboxes without errors. Here are essential steps to prevent soft bounce back emails with Oracle Eloqua.

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  • Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)35:08

    Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)

    RevOps, is on the rise. Join Brandi Starr, COO of Tegrita, as she tackles the current trends in Revenue Operations to learn What RevOps isn't, What RevOps is, Why RevOps isn't the future it's the NOW!

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  • The Customer Experience Podcast: Essential Traits of the Next Generation CRO

    The Customer Experience Podcast: Essential Traits of the Next Generation CRO

    on this episode of the The Customer Experience Podcast we discuss the importance of the CRO's role, overcoming siloed departments and creating a consistent CX. Listen to podcast now.

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  • The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

    The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

    In this episode of The Revenue Engine Podcast, Rosalyn Santa Elena discusses with Brandi Starr, the evolution of the role that Marketing plays in the revenue process. Take a listen.

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  • Hot Soup: Synergy of Sales and Marketing

    Hot Soup: Synergy of Sales and Marketing

    Amy Noel, Strategy Lead at Tegrita, joins Dave and Ryan from the HotSoup Podcast to talk how Sales and Marketing should work together to form Revenue Operations.

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  • B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!

    B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!

    On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.

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  • Tech Leader Talk: Finding The Right Marketing Technology For Your Business

    Tech Leader Talk: Finding The Right Marketing Technology For Your Business

    On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.

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  • Panel Discussion: Connecting Marketing Strategy & Technology to Build a Modern Holistic Ecosystem43:46

    Panel Discussion: Connecting Marketing Strategy & Technology to Build a Modern Holistic Ecosystem

    Siloed systems are top detractors among revenue teams. In our panel, we provide insights and strategies on how to develop a holistic revenue ecosystem connecting your technology, strategy, & your team

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  • My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

    My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

    Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.

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