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Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

  • Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth19:56

    Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

    Successful organizations are forward looking, take calculated risks & act swiftly. In this webinar you will learn the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.

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  • Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)

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  • MarTech Introduction: OneMob - Video Platform20:34

    MarTech Introduction: OneMob - Video Platform

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's OneMob - Video Platform Demo.

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  • Email Personalization: The STARR Methodology30:10

    Email Personalization: The STARR Methodology

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Email Personalization: The STARR Methodology.

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  • Oracle Eloqua How-To: Branding and Deliverability32:55

    Oracle Eloqua How-To: Branding and Deliverability

    Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is Branding and Deliverability.

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  • How to Convert Contact Data into Custom Object Data in Oracle Eloqua

    How to Convert Contact Data into Custom Object Data in Oracle Eloqua

    The Problem: How do we backfill the CDO checkboxes with the data stored in the Oracle Eloqua contact field? The Solution: Read more to find out!

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  • Using Oracle Eloqua’s Facebook and LinkedIn Apps

    Using Oracle Eloqua’s Facebook and LinkedIn Apps

    With the introduction of the Facebook Lead Ads app and the LinkedIn Campaign Manager app, Oracle Eloqua brings two great options that bridge the gap between social and email.

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  • Essential Firefox Plug-ins and Functionality for the Oracle Eloqua User

    Essential Firefox Plug-ins and Functionality for the Oracle Eloqua User

    As a developer, I tend to look for technological solutions. The following Firefox plugins help improve my capabilities and save me valuable time.

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  • How Much Does an Oracle Eloqua Implementation Cost?

    How Much Does an Oracle Eloqua Implementation Cost?

    One of the first questions I’m often asked by a potential client who is considering purchasing Oracle Eloqua is “How much does an Implementation Cost?".

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  • 2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita

    2019 NHL Champions St. Louis Blues' Big Win Integrating Eloqua with Tegrita

    While they may be heroes on the ice, the St. Louis Blues marketing team used to feel overwhelmed without an efficient marketing automation tool.

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  • Myth-Busting Send Time Optimization: What Your Data Can Tell You

    Myth-Busting Send Time Optimization: What Your Data Can Tell You

    For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!

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  • You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    Everyone acknowledges the value of that Sales-Marketing handshake, where the two teams clearly define what a lead represents and how they should be tracked and managed. But the ball is being dropped.

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  • Ticket Sales Opportunity Process18:28

    Ticket Sales Opportunity Process

    Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is the Ticket Sales Opportunity Process.

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  • 5 Automated Marketing Campaigns EVERY Sports Team Needs29:45

    5 Automated Marketing Campaigns EVERY Sports Team Needs

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!

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  • How to Influence the Entire Revenue Journey with a New Approach to Email Marketing11:10

    How to Influence the Entire Revenue Journey with a New Approach to Email Marketing

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M

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  • Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal26:43

    Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal

    Buyers who are in the market for what you sell are actively researching solutions to their pain points or options to fulfill their needs. Although your solution may be a better fit...

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  • Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source

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  • Tegrita Testimonial: Eaton Power Quality2:56

    Tegrita Testimonial: Eaton Power Quality

    "I think when picking a consulting firm you really have to dig deep to see what their levels of expertise are and also their commitment to your organization. Tegrita has been awesome!"

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  • How to Push Leads to Sales in Oracle Eloqua without CRM Integration11:05

    How to Push Leads to Sales in Oracle Eloqua without CRM Integration

    Some clients either don’t have a CRM or have chosen not to integrate their CRM with Oracle Eloqua. This tutorial shows how to push leads to sales in a timely manner if the marketing automation platfor

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  • Tegrita Testimonial: Oracle Quest Community3:21

    Tegrita Testimonial: Oracle Quest Community

    "Working with Tegrita has been extremely eyeopening for me. I can see all of the things that we can do [in Eloqua] and how we can use an organized and logical approach to it. If I had to describe Tegr

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  • Foundation of the Sports Marketing Tech Stack: A Lesson from the Three Little Pigs15:42

    Foundation of the Sports Marketing Tech Stack: A Lesson from the Three Little Pigs

    Budget and resources are often limited for sports marketers. You must choose technology to increase your ticketing revenues, drive season ticket renewals, and maximize inside sales operations.

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  • Why we don’t Implement Marketo

    Why we don’t Implement Marketo

    Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.

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