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Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

  • IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

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  • Value of Working with a Technology Partner

    Value of Working with a Technology Partner

    Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

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  • Capture UTM Parameters Like A Pro

    Capture UTM Parameters Like A Pro

    UTM (Urchin Traffic Monitor) parameters are used on the Web by Google Analytics to track traffic to a website or page.

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  • The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)

    The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)

    On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.

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  • Tegrita Marketing Launches Internal Anti-Bias Committee

    Tegrita Marketing Launches Internal Anti-Bias Committee

    Does your organization have an anti-bias committee? here is how we launched our own committee at Tegrita along with useful resources. Read article.

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  • Breaking Down Five Key Email Marketing Metrics

    Breaking Down Five Key Email Marketing Metrics

    The most crucial element of all your email marketing efforts is RESULTS. In this article we are breaking down 5 key email marketing metrics you should be keeping an eye out for.

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  • All Things Growth Podcast [Episode 10: How to be Badass Modern Marketer with Brandi Starr]

    All Things Growth Podcast [Episode 10: How to be Badass Modern Marketer with Brandi Starr]

    In Episode 10 of All Things Growth Podcast hosts Christina Del Villar & Sree Chadalavada talk to Brandi Starr about marketing and its role in the Go to Market strategy

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  • What Do a Database and a Basement Closet Have In Common? Here’s how to know when it’s time for an Oracle Eloqua Health Check

    What Do a Database and a Basement Closet Have In Common? Here’s how to know when it’s time for an Oracle Eloqua Health Check

    Wondering if you are due for an Oracle Eloqua Health Check? here are key identifiers that it's time for a health check, reasons, and what it includes.

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  • GirlzWhoSell Spotlight [Episode 28: The Modern Marketing Maven with Revenue Rehab’s Brandi Starr]

    GirlzWhoSell Spotlight [Episode 28: The Modern Marketing Maven with Revenue Rehab’s Brandi Starr]

    Heidi Solomon-Orlick, talks with Brandi Starr of Revenue Rehab about how her role at Tegrita in helping customers and the of alignment between sales and marketing teams.

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  • Avoiding the Oops Email: Steps to Effectively QA Email Campaigns

    Avoiding the Oops Email: Steps to Effectively QA Email Campaigns

    Sending mass emails can yield to personalization mistakes. This article describes 3 techniques we use at Tegrita for effective email QA process to avoid such mistakes. Read article to learn more.

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  • Yes, Oracle Eloqua can cost more; and this is why it’s Worth it

    Yes, Oracle Eloqua can cost more; and this is why it’s Worth it

    Want to know how top tier marketing tools, such as Eloqua, can create everything unique so that you reap the rewards of all your email efforts? find out the reasons such tools are worth the investment

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  • Sending Form Notifications Based on State

    Sending Form Notifications Based on State

    Email targeting can be cumbersome especially with audience geographical segmenting. But Eloqua can help you save time and optimize your contact base. Read article to learn more.

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  • Tegrita Launches New Podcast: REVENUE REHAB Hosted By BRANDI STARR

    Tegrita Launches New Podcast: REVENUE REHAB Hosted By BRANDI STARR

    Introducing Revenue Rehab Podcast sponsored by Tegrita, offering conversations with CMOs & CROs to develop collective solutions & takeaways to the biggest challenges faced by revenue teams.

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  • No Email Is An Island

    No Email Is An Island

    Email marketing remains a top digital marketing channel. Jason Semenk at Tegrita, explains the importance of Integrative email strategy, common pitfalls, & solutions to remedy them. Read Article.

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  • Personalize Your Emails with Oracle Eloqua’s Signature Rules

    Personalize Your Emails with Oracle Eloqua’s Signature Rules

    Eloqua’s signature rule provides an effective solution if you are looking to add personalized touch to your email campaigns. Keep reading to discover how.

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  • CPA Firm Issues SOC 2 – Type 2 Report at Tegrita

    CPA Firm Issues SOC 2 – Type 2 Report at Tegrita

    Tegrita, a marketing technology consultancy, announces today it has successfully completed its SOC 2 Type 2 audit.

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  • Create Brand Recognition with a Consistent Look and Feel across Eloqua Assets

    Create Brand Recognition with a Consistent Look and Feel across Eloqua Assets

    Oracle Eloqua has many tools to help improve your brand recognition & reputation such as customizable landing pages & email templates. This article explores more ways to achieve that. Read More.

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  • 4 Lead Management Strategy Tips that Will Take Your Team to the Next Level

    4 Lead Management Strategy Tips that Will Take Your Team to the Next Level

    Many organizations struggle with lead management. Here’s how to improve on your existing lead management strategy to align your team and get the attention of company leaders.

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  • Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

    Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

    In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.

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  • Oracle Eloqua Softbounce Exclusion: How to Prevent Soft Bounce Back Emails and Master Your Email Marketing List

    Oracle Eloqua Softbounce Exclusion: How to Prevent Soft Bounce Back Emails and Master Your Email Marketing List

    As a marketer, your email marketing success depends on your messages reaching your recipients’ inboxes without errors. Here are essential steps to prevent soft bounce back emails with Oracle Eloqua.

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  • Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)35:08

    Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)

    RevOps, is on the rise. Join Brandi Starr, COO of Tegrita, as she tackles the current trends in Revenue Operations to learn What RevOps isn't, What RevOps is, Why RevOps isn't the future it's the NOW!

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  • The Customer Experience Podcast: Essential Traits of the Next Generation CRO

    The Customer Experience Podcast: Essential Traits of the Next Generation CRO

    on this episode of the The Customer Experience Podcast we discuss the importance of the CRO's role, overcoming siloed departments and creating a consistent CX. Listen to podcast now.

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