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Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

  • IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

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  • Value of Working with a Technology Partner

    Value of Working with a Technology Partner

    Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

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  • Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    SEO is an essential tool to all digital marketers and it can beat paid ads in different ways. Ryan Carruthers, Acadium's Content Marketer shares his story on the importance of focusing on SEO vs ads.

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  • Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Adopting a data-driven approach and a strong testing methodology are essential tools in Modern Marketing, especially in times of uncertainty. Amelia L. Schrader from Procare Solutions explains how.

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  • Custom Email Notifications for Form Submissions

    Custom Email Notifications for Form Submissions

    If you are a perfectionist wanting to align your Email Notifications for Oracle Eloqua Form Submissions with company branding, we've got you covered! Here are a few tips from Tegrita's Nadim Fetaih.

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  • Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

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  • Capturing Consent on Asset Downloads to Meet Email Compliance Requirements6:12

    Capturing Consent on Asset Downloads to Meet Email Compliance Requirements

    Capturing contact consent when submitting a form in Oracle Eloqua is essential to all Eloqua users. Here is a short video by Tegrita's Jesse Nobbe to show you how.

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  • 2021: An opportunity to get back to RevTech basics

    2021: An opportunity to get back to RevTech basics

    Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.

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  • Randomly Split Campaign Flows

    Randomly Split Campaign Flows

    Want to randomly split your contacts into groups (A/B testing, for example) in Oracle Eloqua? Here are 2 techniques for achieving splits by Andy Shaw, Sr. Client Engagement Consultant at Tegrita.

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  • Tegrita and Motiva Announce Strategic Partnership

    Tegrita and Motiva Announce Strategic Partnership

    Tegrita, a marketing technology consultancy, announces its partnership with Motiva AI, a leading advanced machine learning platform for marketing automation.

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  • How to Create Maintainable Campaigns in Oracle Eloqua

    How to Create Maintainable Campaigns in Oracle Eloqua

    Keeping campaigns organized in Oracle Eloqua can be a challenge. Here are essential tips to creating maintainable campaigns in Eloqua shared by Sr. Client Engagement Consultant at Tegrita, Andy Shaw.

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  • Diary of a Modern Marketer: Failing My Way into the World of Marketing Automation

    Diary of a Modern Marketer: Failing My Way into the World of Marketing Automation

    A robust process for your marketing automation is essential. In this series of Diary a Modern Marketer, we share lessons learned to help you execute a successful marketing automation implementation.

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  • Fabl vs. Traditional Landing Pages

    Fabl vs. Traditional Landing Pages

    Fabl is an ideal option for modern marketers looking for an easy content experience tool that doesn't require technical knowledge. See how Fabl stacks up against traditional tools.

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  • Personalizing Emails based on Audience Using Dynamic Content

    Personalizing Emails based on Audience Using Dynamic Content

    Personalization is a critical tool for Modern Marketers. Top MAP Oracle Eloqua offers great personalization functionality using dynamic content. Amy Noel, Tegrita's Strategy Lead , explains how.

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  • Create a Secure Browsing Environment from Emails to Landing Pages

    Create a Secure Browsing Environment from Emails to Landing Pages

    Creating a secure browsing environment is essential in the digital marketing world. Tegrita's Sr. Marketing Strategy Lead, Jason Semenek, shares secure browsing tactics in Oracle Eloqua MAP.

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  • Set up A/B/C/D  Email Testing in Campaigns in Oracle Eloqua8:29

    Set up A/B/C/D Email Testing in Campaigns in Oracle Eloqua

    If you are an Eloqua user starting your ABCD email testing journey, here is a short video explains the ABCD testing steps in campaigns in oracle Eloqua. Happy watching!

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  • Customer Benefits Guide Tech Stack Decisions, Not Trends

    Customer Benefits Guide Tech Stack Decisions, Not Trends

    Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

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  • Diary of a Modern Marketer: Virtual Event Fail7:06

    Diary of a Modern Marketer: Virtual Event Fail

    What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.

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  • B2B Buying Trends: Buyers Want a Human Approach

    B2B Buying Trends: Buyers Want a Human Approach

    Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know

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  • Using Picklists to Streamline Segmentation in Oracle Eloqua

    Using Picklists to Streamline Segmentation in Oracle Eloqua

    Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.

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  • Organizing Eloqua Email Groups for Multiple Business Units

    Organizing Eloqua Email Groups for Multiple Business Units

    Oracle Eloqua Email Groups facilitate your marketing team duties and are essential to delivering better communications to your contacts. This Use Case from Tegrita Sr. Technology Lead, Jesse Nobbe exp

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  • Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.

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