Latest Content

Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

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Value of Working with a Technology Partner

Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

Read Article
35:18

Revenue Rehab EP 114: Brave Creatives - The Importance of Risk-Taking in Marketing

This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career

Watch Video
39:07

Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]

This episode, our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing.

Watch Video
46:20

Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]

On Episode 106 of Revenue Rehab, Brandi is joined by Jeff Winters, CRO of Abstrakt Marketing Group. Listen as they address the challenge of ineffective BDR/SDR emails and how to master email strategy.

Watch Video
Listen Now!
18:28

Data-Driven Success in Marketing: A Conversation with Mike Geller

On the CanadianSME Small Business Podcast, Mike Geller, discusses the inception of Tegrita, future trends in marketing technology, importance of data in marketing, & systems integrations. Listen Now.

Watch Video
36:48

Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]

On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

Watch Video
Connect
19:14

Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes

Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses

Watch Video
43:44

Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]

In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.

Watch Video
Ten Years of Tegrita: A Story of Growth, Innovation, and Resilience

Tegrita's 10th Anniversary: A decade of growth, innovation, and shaping the future of email marketing. Join our celebration and journey through our story!

Read Article
31:48

Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]

On episode 85 of Revenue Rehab, host, Brandi Starr and Brian Cooper tackle Making Smart Choices in Marketing Tech.

Watch Video
38:34

Revenue Rehab EP 83 [From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth]

On episode 83 of Revenue Rehab, Brandi and Denmark tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.

Watch Video
Tegrita Takes Email Marketing to New Heights with Email Flight Management (EFM)

Tegrita launches Email Flight Management (EFM), a framework set to optimize email marketing results, propelling businesses to new heights of success.

Read Article
Email Excellence: How Tegrita's Approach Transformed a Health Services Provider

This case study explores the transformative partnership between Tegrita and a leading client that needed to optimize its inefficient email operations.

Read Flipbook
The Channel CRO [It’s What You Do with Brandi Starr]

On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.

Listen
Using Filter Criteria In Eloqua Segments

Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.

Read Article
Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]

On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.

Listen
From Flight Plan to Landing: How to Execute Soaring Email Marketing Results

Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).

Read Article
Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]

On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.

Watch Video
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The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]

Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.

Listen
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Latest Content

IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

Value of Working with a Technology Partner

Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

Revenue Rehab EP 114: Brave Creatives - The Importance of Risk-Taking in Marketing

This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career

Revenue Rehab EP 111 [The Case for Email - Why Executive Attention is Crucial with Brandi Starr]

This episode, our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing.

Revenue Rehab EP 106 [Crafting the Click: Mastering Email for Meeting Success with Jeff Winters]

On Episode 106 of Revenue Rehab, Brandi is joined by Jeff Winters, CRO of Abstrakt Marketing Group. Listen as they address the challenge of ineffective BDR/SDR emails and how to master email strategy.

Data-Driven Success in Marketing: A Conversation with Mike Geller

On the CanadianSME Small Business Podcast, Mike Geller, discusses the inception of Tegrita, future trends in marketing technology, importance of data in marketing, & systems integrations. Listen Now.

Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]

On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes

Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses

Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]

In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.

Ten Years of Tegrita: A Story of Growth, Innovation, and Resilience

Tegrita's 10th Anniversary: A decade of growth, innovation, and shaping the future of email marketing. Join our celebration and journey through our story!

Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]

On episode 85 of Revenue Rehab, host, Brandi Starr and Brian Cooper tackle Making Smart Choices in Marketing Tech.

Revenue Rehab EP 83 [From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth]

On episode 83 of Revenue Rehab, Brandi and Denmark tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.

Tegrita Takes Email Marketing to New Heights with Email Flight Management (EFM)

Tegrita launches Email Flight Management (EFM), a framework set to optimize email marketing results, propelling businesses to new heights of success.

Email Excellence: How Tegrita's Approach Transformed a Health Services Provider

This case study explores the transformative partnership between Tegrita and a leading client that needed to optimize its inefficient email operations.

The Channel CRO [It’s What You Do with Brandi Starr]

On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.

Using Filter Criteria In Eloqua Segments

Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.

Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]

On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.

From Flight Plan to Landing: How to Execute Soaring Email Marketing Results

Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).

Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]

On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.

The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]

Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.