Latest Content

Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

  • Value of Working with a Technology Partner

    Value of Working with a Technology Partner

    Champions stay champions by consistently training to be the best, and they achieve this through support from experts. Let's explore how partners can help your organization stay at the top of its game.

    Read Article
  • ×

    Join the TegCircle

    You're In! Check your email for details.
    Error - something went wrong!
  • IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

    Read Flipbook
  • Hump Day Buzz for Wednesday, September 30, 2020

    Hump Day Buzz for Wednesday, September 30, 2020

    Hump Day Buzz for Wednesday, September 30, 2020

    Read Article
  • Long Live the King: The Importance of Content in Modern Marketing

    Long Live the King: The Importance of Content in Modern Marketing

    Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....

    Read Article
  • CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)0:55

    CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)

    On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.

    Watch Video
  • Marketing Automation Strategy: League Restart Marketing Strategies36:10

    Marketing Automation Strategy: League Restart Marketing Strategies

    Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: League Restart Marketing Strategies.

    Watch Video
  • MarTech Introduction: Fabl - Content Experience Platform29:08

    MarTech Introduction: Fabl - Content Experience Platform

    Featured as the Marketing Technology topic in the League of Extraordinary Marketers (LxM) Sports User Group, Mario Salinas presents: Fabl. How can marketers engage with their audience to enhance the

    Watch Video
  • Connect
  • Eloqua How To: Extending Oracle Eloqua With Apps13:53

    Eloqua How To: Extending Oracle Eloqua With Apps

    Featured as the Oracle Eloqua How-To topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jesse Nobbe presents: Extending Oracle Eloqua With Apps.

    Watch Video
  • Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

    Read Article
  • What Is Lead Management? Answers From Around the Web

    What Is Lead Management? Answers From Around the Web

    Lead Management is the methodology that combines the efforts of both marketing and sales teams with the main objective of growing leads and converting them...

    Read Article
  • Anatomy of a Fabl Story

    Anatomy of a Fabl Story

    Fabl is used to create immersive content experiences. Although there are many similarities between Fabl and the landing page editors that exist within most marketing...

    Read Article
  • What is Agile Marketing? Answers From Around the Web

    What is Agile Marketing? Answers From Around the Web

    The buzz around Agile Marketing has been growing since a group of forward-thinking marketers gathered in San Francisco in 2012 and wrote the Agile Marketing...

    Read Article
  • 3 Benefits of Outsourcing Digital Marketing

    3 Benefits of Outsourcing Digital Marketing

    Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...

    Read Article
  • Why You Can’t Afford to Ignore Responsive Web Design

    Why You Can’t Afford to Ignore Responsive Web Design

    “Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade...

    Read Article
  • Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders1:00:51

    Coping with Marketing Layoffs & Budget Reduction: 3 Key Decisions for Leaders

    In this webinar, we’ll consider the current situation and the 3 key decisions marketing leaders need to make in order to thrive in tough economic times.

    Watch Video
  • Tweet Us
  • Thinking of Marketing Automation?  Here are 15 Important Facts Everyone Should Know!

    Thinking of Marketing Automation? Here are 15 Important Facts Everyone Should Know!

    Many organizations find themselves at risk of falling behind the curve if they can’t keep up with the increasing demands of their customer. So, what’s the answer? #Marketing Automation. If...

    Read Article
  • How To Prepare for an Eloqua Implementation5:09

    How To Prepare for an Eloqua Implementation

    One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!

    Watch Video
  • 5 Steps to Create Amazing Fabl Experiences

    5 Steps to Create Amazing Fabl Experiences

    Stories create an experience, provoke emotion, engage the audience & a good one will stay with them. They can challenge views or follow a character, they all must have a clear beginning, middle & end.

    Read Article
  • What Is Content Experience? Answers From Around the Web

    What Is Content Experience? Answers From Around the Web

    Content experience is an evolutionary approach to content marketing, placing an emphasis on how your audience consumes and interacts with your content.

    Read Article
  • ×

    First Name
    Last Name
    Company Name
    Thank you! We'll reach out shortly.
    Error - something went wrong!
  • Fabl Finds The Content Experience Sweet Spot

    Fabl Finds The Content Experience Sweet Spot

    High impact content experience platform, Fabl, finds the sweet spot! It allows marketers to easily produce, publish, manage, and analyze content.

    Read Article
  • Tegrita Announces Strategic Partnership With Fabl

    Tegrita Announces Strategic Partnership With Fabl

    Tegrita, a full-stack marketing technology consulting firm, announces partnership with Fabl, a leading content marketing, management, and publishing platform.

    Read Article
  • 9 TED Talks Every Modern Marketer Needs to Watch

    9 TED Talks Every Modern Marketer Needs to Watch

    Here are the top 9 TED Talks every Modern Marketer needs to watch! From the importance of storytelling to how boredom can lead to the most brilliant ideas, here is my must watch list!

    Read Article
  • loading
    Loading More...