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Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

  • IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

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  • Value of Working with a Technology Partner

    Value of Working with a Technology Partner

    Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

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  • Beyond Automation: How to Store and Evaluate Data Quality in Eloqua

    Beyond Automation: How to Store and Evaluate Data Quality in Eloqua

    Oracle Eloqua is not only an email automation tool, Storing Data and Evaluating Data are some of its functionalities. Learn more through these examples.

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  • Holiday Emails: How to Not Get Blacklisted This Holiday Season

    Holiday Emails: How to Not Get Blacklisted This Holiday Season

    Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.

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  • Revenue Rehab: October Recap 2022

    Revenue Rehab: October Recap 2022

    Have you listened to our recent discussions on the Revenue Rehab podcast? Here is a recap of the Revenue Rehab episodes from September.

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  • Revenue Rehab: September Recap 2022

    Revenue Rehab: September Recap 2022

    Have you listened to our recent discussions on the Revenue Rehab podcast? Here is a recap of the Revenue Rehab episodes from September.

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  • From Hello to Yes Podcast [Episode 11: The Case for RevOps, Breaking Down Silos, and Unifying Your Team]

    From Hello to Yes Podcast [Episode 11: The Case for RevOps, Breaking Down Silos, and Unifying Your Team]

    April Williams, talks with Brandi Starr about challenges every business faces, danger of working in silos, and how to align your team toward your revenue goals.

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  • Revenue Rehab: August Recap 2022

    Revenue Rehab: August Recap 2022

    Don't miss out on our recent discussions of the Revenue Rehab podcast in this August recap, reflecting on takeaways from talented sales & marketing leaders.

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  • Creating an Email Domain Extension Validation Program in Oracle Eloqua

    Creating an Email Domain Extension Validation Program in Oracle Eloqua

    At Tegrita we created a solution to help ensure that contacts in your oracle eloqua database have a valid email address. Learn how.

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  • Revenue Rehab: July Recap 2022

    Revenue Rehab: July Recap 2022

    Last month Brandi and our guests engaged in transparent and insightful conversations that can help you as a marketing leader today. Check out the Revenue Rehab July recap.

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  • Capture UTM Parameters Like A Pro

    Capture UTM Parameters Like A Pro

    UTM (Urchin Traffic Monitor) parameters are used on the Web by Google Analytics to track traffic to a website or page.

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  • The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)

    The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)

    On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.

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  • Tegrita Marketing Launches Internal Anti-Bias Committee

    Tegrita Marketing Launches Internal Anti-Bias Committee

    Does your organization have an anti-bias committee? here is how we launched our own committee at Tegrita along with useful resources. Read article.

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  • Revenue Rehab: June Recap 2022

    Revenue Rehab: June Recap 2022

    Are you a marketing leader looking for inspiration? Check out the Revenue Rehab June recap to learn actionable takeaways from talented marketing leaders.

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  • Breaking Down Five Key Email Marketing Metrics

    Breaking Down Five Key Email Marketing Metrics

    The most crucial element of all your email marketing efforts is RESULTS. In this article we are breaking down 5 key email marketing metrics you should be keeping an eye out for.

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  • Revenue Rehab: May Recap 2022

    Revenue Rehab: May Recap 2022

    On the Revenue Rehab podcast May recap, we share actionable items from talented marketing leaders who joined Brandi Starr live every Wednesday on the podcast.

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  • All Things Growth Podcast [Episode 10: How to be Badass Modern Marketer with Brandi Starr]

    All Things Growth Podcast [Episode 10: How to be Badass Modern Marketer with Brandi Starr]

    In Episode 10 of All Things Growth Podcast hosts Christina Del Villar & Sree Chadalavada talk to Brandi Starr about marketing and its role in the Go to Market strategy

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  • What Do a Database and a Basement Closet Have In Common? Here’s how to know when it’s time for an Oracle Eloqua Health Check

    What Do a Database and a Basement Closet Have In Common? Here’s how to know when it’s time for an Oracle Eloqua Health Check

    Wondering if you are due for an Oracle Eloqua Health Check? here are key identifiers that it's time for a health check, reasons, and what it includes.

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  • GirlzWhoSell Spotlight [Episode 28: The Modern Marketing Maven with Revenue Rehab’s Brandi Starr]

    GirlzWhoSell Spotlight [Episode 28: The Modern Marketing Maven with Revenue Rehab’s Brandi Starr]

    Heidi Solomon-Orlick, talks with Brandi Starr of Revenue Rehab about how her role at Tegrita in helping customers and the of alignment between sales and marketing teams.

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  • Revenue Rehab: April Recap 2022

    Revenue Rehab: April Recap 2022

    Last month Brandi and our guests engaged in transparent and insightful conversations that can help you as a marketing leader today. Check out the Revenue Rehab April recap.

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  • Avoiding the Oops Email: Steps to Effectively QA Email Campaigns

    Avoiding the Oops Email: Steps to Effectively QA Email Campaigns

    Sending mass emails can yield to personalization mistakes. This article describes 3 techniques we use at Tegrita for effective email QA process to avoid such mistakes. Read article to learn more.

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  • Yes, Oracle Eloqua can cost more; and this is why it’s Worth it

    Yes, Oracle Eloqua can cost more; and this is why it’s Worth it

    Want to know how top tier marketing tools, such as Eloqua, can create everything unique so that you reap the rewards of all your email efforts? find out the reasons such tools are worth the investment

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