Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight
Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth
Successful organizations are forward looking, take calculated risks & act swiftly. In this webinar you will learn the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.
Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua
To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)
TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)
Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!
Why I’m Uber Excited About THIS Content Experience Platform
Recently Content Experience software was solidified as MarTech category. Learn what Content Experience technology I am UBER excited about and why you should be too.
TegTalk: Digital Marketing Buzz Words – Are you experiencing FOMO? (Episode 9)
The Martech landscape has exploded; there are tons of industry buzz words & strategies. This episode tackles how to make sense of it all & avoid getting sucked into the “everybody’s doing it” syndrome
Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack
This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.
Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan
This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.
Content Library Walkthrough
The Oracle Eloqua component library allows you to store shared components that can be used in your emails, landing pages, and forms. Watch as we walk through a brief demo of Images and Files, Field Me
TegTalk: Lead Scoring–Is it worthwhile? (Episode 8)
Lead scoring is the method used to assign a value to a customer or prospect who is both interested in doing business with you and who you (as an organization) are interested in doing business with. In
Marketing Technology Stack Assessment – Step 3: The Report Card
This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.
Before You Create Another Piece of Content Do THIS!
Studies show that year over year, marketers are spending more of their marketing budget developing content. Spending more money on developing new content doesn’t always yield improved results.
Higher Ed Case Study
Higher Education marketers have complex needs. The Case Study details how, with the help of Tegrita, these three universities scaled and accelerated ROI using Oracle Eloqua.
TegBook - Your Marketing Planning & Roadmapping Guide
Using the Marketing Planning & Roadmapping Guide is a big first step in assessing your current digital marketing performance.
Marketing Technology Stack Assessment – Step 2: It’s All About Connections
This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.
TegTalk: Content Creation Challenges (Episode 7)
Having enough of the right content is the key to lead your ideal prospects to your product or solution. In this episode, we tackle how to identify what content to create, and much more!
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Are your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms
This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.
Tegrita Case Study: NHL TEAM ARIZONA COYOTES
Marketing Technology Stack Assessment – Step 1: Taking Stock
Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.
Tegrita IP Warming Playbook
IP warming helps emails land in in boxes instead of spam boxes. Using the IP warming approach, you will be able to slowly build your sender reputations getting you IPs designated as reliable senders.
Email Template Requirements Playbook
This playbook provides you with guidance on how to define your Eloqua or Responsys email template requirements.
Franken-Stack Prevention: An Essential Guide to Martech Stack Assessment
This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.
TegTalk: Cut Through the Noise – Why Visual Storytelling Is Important (Episode 6)
Facebook Twitter Google+ LinkedIn Email #TegTalks with a Strategist hosted by Jason Semenek and Brandi Starr are conversations and insights for digital marketing leaders, by digital marketing...