Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight
IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times
Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.
Value of Working with a Technology Partner
Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.
Revenue Rehab EP 95 [Email ROI Unlocked: Unraveling Insights from Litmus's Report with Jaina Mistry]
On episode 95 of Revenue Rehab our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus to tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.
Ask Me Anything: Staying Ahead of Google & Yahoo's 2024 Changes
Hosted by Brandi Starr, COO at Tegrita, this session features a concise 15-minute briefing by Mike Geller, CTO at Tegrita, on the pivotal email changes rolling out from Google and Yahoo. Why This Ses
Revenue Rehab EP 94 [My Journey with Tracy Sestili: Going from CMO to CRO]
In the fifth installment of Revenue Rehab’s My Journey series, on the couch in episode 94, Brandi talks to Tracy about her journey going from CMO to CRO. Listen to the full episode now.
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Ten Years of Tegrita: A Story of Growth, Innovation, and Resilience
Tegrita's 10th Anniversary: A decade of growth, innovation, and shaping the future of email marketing. Join our celebration and journey through our story!
Revenue Rehab EP 85 [Avoid the Hype: Making Smart Choices in Marketing Tech]
On episode 85 of Revenue Rehab, host, Brandi Starr and Brian Cooper tackle Making Smart Choices in Marketing Tech.
Revenue Rehab EP 83 [From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth]
On episode 83 of Revenue Rehab, Brandi and Denmark tackle From Doubt to Dollars: How Email Marketing Drove Unprecedented Growth.
Tegrita Takes Email Marketing to New Heights with Email Flight Management (EFM)
Tegrita launches Email Flight Management (EFM), a framework set to optimize email marketing results, propelling businesses to new heights of success.
Email Excellence: How Tegrita's Approach Transformed a Health Services Provider
This case study explores the transformative partnership between Tegrita and a leading client that needed to optimize its inefficient email operations.
The Channel CRO [It’s What You Do with Brandi Starr]
On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.
Using Filter Criteria In Eloqua Segments
Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.
Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]
On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.
From Flight Plan to Landing: How to Execute Soaring Email Marketing Results
Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).
Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]
On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.
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The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]
Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.
Revenue Rehab EP 57 [Inbox Enlightenment: Transforming Old Advice into New Revenue]
In this week’s episode of Revenue Rehab, on the couch Brandi and Jeff will tackle: Inbox Enlightenment: Transforming Old Advice into New Revenue.
Advanced Compare Date Cloud App
Andy Shaw, Head of Product Management at Tegrita, introduces a new Oracle Eloqua cloud app 'Advanced Compare Date App' to help users easily schedule campaigns for specific days of the week.
CMO Career Path: Lessons from CMOs by CMOs
If you are CMO looking to advance your career, here are five potential next steps to help you achieve this shared by CMOs on the Revenue Rehab couch.
The Do’s and Don’ts of Creating an Effective Email Strategy
Email is the backbone of any effective marketing strategy. This article discusses do's and don'ts of creating an effective email strategy.
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