Latest Content

Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

  • IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    IN-HOUSE VS. OUTSOURCED: Adapting your Marketing Department to Tough Times

    Despite many marketing departments seeing fewer resources and more demands, modern marketing leaders can still thrive in tough economic times.

    Read Flipbook
  • ×

    Join the TegCircle

    You're In! Check your email for details.
    Error - something went wrong!
  • Value of Working with a Technology Partner

    Value of Working with a Technology Partner

    Knowledge. Growth. ROI. At Tegrita, these are more than just fancy words to us. We are the technology partner that you've been searching for. Let's explore how we can work together.

    Read Article
  • Why Marketing Leaders Should Mentor Junior Marketers

    Why Marketing Leaders Should Mentor Junior Marketers

    Mentorship helps both mentor and mentee. Here, Ryan Carruthers, shares the essentials of mentorship, qualifications of a good mentor, and how to become one.

    Read Article
  • Setting The Stage in One Hundred Days

    Setting The Stage in One Hundred Days

    The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.

    Read Article
  • Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

    Read Article
  • Diary of a Modern Marketer: Creating Virtual Events that Don’t Suck

    Diary of a Modern Marketer: Creating Virtual Events that Don’t Suck

    As the pandemic enters year 2, here is a 3-tiered approach to delivering top quality virtual events in 2021. By Communications Specialist, Shine Kapoor. Happy Reading.

    Read Article
  • The Road to CMO Success: Making the First 100 Days Count

    The Road to CMO Success: Making the First 100 Days Count

    The new CMO’s first 100 days sets the stage for the next year or more. Tegrita's six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.

    Read Article
  • Connect
  • P15 Marketing Maturity Assessment & Roadmap

    P15 Marketing Maturity Assessment & Roadmap

    If you are in the process of assessing your marketing operations model, The Tegrita P15 Marketing Maturity Assessment provides you with exact feedback on 15 performance factors affecting your success.

    Read Flipbook
  • THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

    Read Article
  • Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    Challenges CMOs Face: How to Deal with Turnover and Reduced Team Size

    CMOs have fewer direct reports than they did just a few short years ago. Despite these smaller teams, CMOs are still expected to do more...

    Read Article
  • Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data23:04

    Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data

    Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.

    Watch Video
  • Motiva vs Oracle Adaptive Intelligence

    Motiva vs Oracle Adaptive Intelligence

    If you are considering adding AI to your Oracle Eloqua instance, here are 2 options: Motiva AI and Oracle AI. In this article, Tegrita's Mike Geller, shares a comparison to help you choose. Read more.

    Read Article
  • Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)

    Challenges CMOs Face: 5 Common Customer Experience Fails (with Solutions)

    Customer Experience (CX) is critical for modern businesses but CMOs face serious CX disconnects and struggle to deal with them. Here are 5 common CX disconnects & the steps CMOs can take address them.

    Read Article
  • Multi-Variate Testing: Harness the Power of Motiva AI

    Multi-Variate Testing: Harness the Power of Motiva AI

    AI is becoming an important tool in digital marketing. Motiva AI integrates with Oracle Eloqua to accelerate your marketing automation with multi-variate testing and more! Here's how.

    Read Article
  • What Is A Content Audit? Answers From Around the Web

    What Is A Content Audit? Answers From Around the Web

    A content audit is the foundation of any content marketing strategy. Learn the definition of content audit, how to conduct one, the benefits of it, content audit tools, and how we run it at Tegrita.

    Read Article
  • Tweet Us
  • Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    SEO is an essential tool to all digital marketers and it can beat paid ads in different ways. Ryan Carruthers, Acadium's Content Marketer shares his story on the importance of focusing on SEO vs ads.

    Read Article
  • Effectively Tracking Digital Body Language with First Party Cookies

    Effectively Tracking Digital Body Language with First Party Cookies

    Digital Body Language is derived from our online interactions. In this use case, Amy Noel at Tegrita explains how to Effectively Track Digital Body Language with First Party Cookies.

    Read Article
  • Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Adopting a data-driven approach and a strong testing methodology are essential tools in Modern Marketing, especially in times of uncertainty. Amelia L. Schrader from Procare Solutions explains how.

    Read Article
  • Custom Email Notifications for Form Submissions

    Custom Email Notifications for Form Submissions

    If you are a perfectionist wanting to align your Email Notifications for Oracle Eloqua Form Submissions with company branding, we've got you covered! Here are a few tips from Tegrita's Nadim Fetaih.

    Read Article
  • ×

    First Name
    Last Name
    Company Name
    Thank you! We'll reach out shortly.
    Error - something went wrong!
  • Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

    Read Article
  • Capturing Consent on Asset Downloads to Meet Email Compliance Requirements6:12

    Capturing Consent on Asset Downloads to Meet Email Compliance Requirements

    Capturing contact consent when submitting a form in Oracle Eloqua is essential to all Eloqua users. Here is a short video by Tegrita's Jesse Nobbe to show you how.

    Watch Video
  • 2021: An opportunity to get back to RevTech basics

    2021: An opportunity to get back to RevTech basics

    Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.

    Read Article
  • loading
    Loading More...