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Welcome to the Tegrita Learning Hub! Marketing strategy & automation resources. Treat yourself to top notch marketing know-how with Oracle Eloqua and Responsys how-to’s and resources along with strategic insight

  • Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth19:56

    Marketing Planning: The Unlearning and Reinventing Approach to Driving Growth

    Successful organizations are forward looking, take calculated risks & act swiftly. In this webinar you will learn the “learning-unlearning-trashing-reinventing” approach to planning and roadmapping.

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  • Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    Tegrita Email Compliance Methodology – Implementing GDPR in Oracle Eloqua

    To help our clients, we developed a framework to support modern marketers implement a solution to align with data privacy regulations as well as anti-spam regulations (i.e. GDPR, CASL, etc)

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  • Myth-Busting Send Time Optimization: What Your Data Can Tell You

    Myth-Busting Send Time Optimization: What Your Data Can Tell You

    For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!

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  • You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    Everyone acknowledges the value of that Sales-Marketing handshake, where the two teams clearly define what a lead represents and how they should be tracked and managed. But the ball is being dropped.

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  • Ticket Sales Opportunity Process18:28

    Ticket Sales Opportunity Process

    Featured as the Oracle Eloqua How-To topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, this is the Ticket Sales Opportunity Process.

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  • 5 Automated Marketing Campaigns EVERY Sports Team Needs29:45

    5 Automated Marketing Campaigns EVERY Sports Team Needs

    Featured as the Marketing Strategy topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, these are the 5 Automated Marketing Campaigns EVERY Sports Team Needs!

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  • How to Influence the Entire Revenue Journey with a New Approach to Email Marketing11:10

    How to Influence the Entire Revenue Journey with a New Approach to Email Marketing

    Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, here's How to Influence the Entire Revenue Journey with a New Approach to Email M

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  • Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal26:43

    Opportunity Closed-Lost: Your Competitor's Content Just Won Them the Deal

    Buyers who are in the market for what you sell are actively researching solutions to their pain points or options to fulfill their needs. Although your solution may be a better fit...

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  • Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source

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  • Tegrita Testimonial: Eaton Power Quality2:56

    Tegrita Testimonial: Eaton Power Quality

    "I think when picking a consulting firm you really have to dig deep to see what their levels of expertise are and also their commitment to your organization. Tegrita has been awesome!"

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  • How to Push Leads to Sales in Oracle Eloqua without CRM Integration11:05

    How to Push Leads to Sales in Oracle Eloqua without CRM Integration

    Some clients either don’t have a CRM or have chosen not to integrate their CRM with Oracle Eloqua. This tutorial shows how to push leads to sales in a timely manner if the marketing automation platfor

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  • Tegrita Testimonial: Oracle Quest Community3:21

    Tegrita Testimonial: Oracle Quest Community

    "Working with Tegrita has been extremely eyeopening for me. I can see all of the things that we can do [in Eloqua] and how we can use an organized and logical approach to it. If I had to describe Tegr

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  • Foundation of the Sports Marketing Tech Stack: A Lesson from the Three Little Pigs15:42

    Foundation of the Sports Marketing Tech Stack: A Lesson from the Three Little Pigs

    Budget and resources are often limited for sports marketers. You must choose technology to increase your ticketing revenues, drive season ticket renewals, and maximize inside sales operations.

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  • Why we don’t Implement Marketo

    Why we don’t Implement Marketo

    Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.

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  • TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)17:40

    TegTalk: Staffing for Tech Growth on Marketing Teams (Episode 12)

    Modern CMOs and marketing leaders are facing new challenges finding technical skills for their teams. Marketing has evolved from being just focused on creativity and strategy. Today’s modern marketing

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  • TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)29:35

    TegTalk: Opportunities and Obstacles of Remote vs In Office Marketing Teams (Episode 11)

    Many CMOs and marketing leaders are finding it more challenging to find top talent. Historically, marketing required more of a creative thinker who was solely focused on strategy and tactical executio

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  • Timespan-based Reporting With Eloqua Insight5:57

    Timespan-based Reporting With Eloqua Insight

    In this video, I will show you how to take advantage of an advanced technique to create timespan-based reports that would not otherwise be possible.

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  • Don’t Stop at Hello!  Avoid Personalization Pitfalls

    Don’t Stop at Hello! Avoid Personalization Pitfalls

    80% of consumers are more likely to do business with a company if it offers a personalized experience so why do marketers stop at "hello first name"?

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  • What CX Industry Trend Keeps You Up at Night? CX Heroes Series2:11

    What CX Industry Trend Keeps You Up at Night? CX Heroes Series

    At Modern Customer Experience 2018, CX Heroes share the industry trends that keep them up at night, or prove challenging in their quest for exceptional customer experience.

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  • What Advice Do You Have for Future CX Professionals? CX Heroes Series1:57

    What Advice Do You Have for Future CX Professionals? CX Heroes Series

    At Modern Customer Experience 2018, CX Heroes share advice for their peers on achieving success in customer experience, featuring Tegrita's Chief Operating Officer, Brandi Starr.

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  • TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)16:21

    TegTalk: Don’t Blame the Technology – It’s Your Fault (Episode 10)

    Are you a CMO or marketing leader who is not getting the full value of your MAP? It’s your fault!

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  • Why I’m Uber Excited About THIS Content Experience Platform10:19

    Why I’m Uber Excited About THIS Content Experience Platform

    Recently Content Experience software was solidified as MarTech category. Learn what Content Experience technology I am UBER excited about and why you should be too.

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