P15 Marketing Maturity Assessment & Roadmap

CMOs are modernizing their marketing systems as much as possible to respond to changing customer expectations and demands. However, progress is slow. Changes and investments aren’t achieving the desired results. The pressures of hurried decision-making mean agencies lack an understanding of what is working, where they have automation and integration blind spots and how to audit the effectiveness of their revenue teams. According to McKinsey & Company, “modernizing marketing capabilities requires an upgrade of four key operational enablers.” The Tegrita P15 Marketing Maturity Assessment uses the McKinsey framework to assess your marketing operations model. We provide you with exact feedback on the 15 performance factors affecting your success including data cleanliness and accuracy, cross channel orchestration, documented and scalable workflows and revenue team alignment.desired results. The pressures of hurried decision-making mean agencies lack an understanding of what
is working, where they have automation and integration blind spots and how to audit the effectiveness of their revenue teams. According to McKinsey & Company, “modernizing marketing capabilities requires an upgrade of four key operational enablers.” The Tegrita P15 Marketing Maturity Assessment uses the McKinsey framework to assess your marketing operations model. We provide you with exact feedback on the 15 performance factors affecting your success including data cleanliness and accuracy, cross channel orchestration, documented and scalable workflows and revenue team alignment.CMOs are modernizing their marketing systems as much as possible to respond to changing customer expectations and demands. However, progress is slow. Changes and investments aren’t achieving the desired results. The pressures of hurried decision-making mean agencies lack an understanding of what is working, where they have automation and integration blind spots and how to audit the effectiveness of their revenue teams. According to McKinsey & Company, “modernizing marketing capabilities requires an upgrade of four key operational enablers.” The Tegrita P15 Marketing Maturity Assessment uses the McKinsey framework to assess your marketing operations model. We provide you with exact feedback on the 15 performance factors affecting your success including data cleanliness and accuracy, cross channel orchestration, documented and scalable workflows and revenue team alignment.

About the Author

Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

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