Revenue Operations: What It Isn't, What It Is & Why It's The NOW! (BOB2BMX21)
RevOps, is on the rise. Join Brandi Starr, COO of Tegrita, as she tackles the current trends in Revenue Operations to learn What RevOps isn't, What RevOps is, Why RevOps isn't the future it's the NOW!
Panel Discussion: Connecting Marketing Strategy & Technology to Build a Modern Holistic Ecosystem
Siloed systems are top detractors among revenue teams. In our panel, we provide insights and strategies on how to develop a holistic revenue ecosystem connecting your technology, strategy, & your team
Webinar [Email is not an Island: Creating an Omni-Channel Marketing Strategy]
How do use data to connect with your audiences? Join Jason Semenek, Sr. Marketing Strategist at Tegrita, on his webinar where he shares innovative ways to use your email data to help other channels.
THINK Business LIVE with Brandi Starr and Rolly Keenan, COO and CRO of Tegrita
On THINK Business LIVE, Jon Dwoskin talks about revenue growth with Brandi Starr and Rolly Keenan, authors of CMO to CRO.
Sales Is Not Revenue
Tegrita's COO, Brandi Starr joins The Shrimp Tank to talk about our latest book CMO to CRO, and how sales is NOT revenue. Listen to podcast to learn more.
Webinar [What To Do Next: Coming Digital Challenges - Show & Tell with Amy Noel]
Overcoming digital challenges is every marketer's top priority. In this webinar, Tegrita Strategy Lead, Amy Noel, explains best practices to overcome digital challenges. Watch webinar to learn more.
Capturing Consent on Asset Downloads to Meet Email Compliance Requirements
Capturing contact consent when submitting a form in Oracle Eloqua is essential to all Eloqua users. Here is a short video by Tegrita's Jesse Nobbe to show you how.
Moving Beyond Simple Segments: Remix Your Targeting Strategy With Data
Join, Brandi Starr, Chief Operating Officer of Tegrita, to learn how to leverage your data to implement targeted segments that make sense.
Set up A/B/C/D Email Testing in Campaigns in Oracle Eloqua
If you are an Eloqua user starting your ABCD email testing journey, here is a short video explains the ABCD testing steps in campaigns in oracle Eloqua. Happy watching!
Diary of a Modern Marketer: Virtual Event Fail
What’s considered a failure in the past can lead to a huge success today. Tegrita COO, Brandi Starr, shares a lesson learned in this post of Diary of a Modern Marketer. Learn more.
Cure Next-Big-Thing Syndrome: The Three-Step Prescription for a MarTech Stack that Delivers (MarTech 2020)
Is your organization suffering from a poor performing martech stack? In this session we share a three step prescription for a healthier martech stack that delivers. Watch to learn more.
Eloqua How-To: Staying on top of Oracle Eloqua Release Information
Featured as the Oracle Eloqua How-To topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jesse Nobbe presents: Staying on top of Oracle Eloqua Release Information.
MarTech Introduction: Rover - Engaging Mobile Experiences
Featured as the Marketing Technology topic in the League of Extraordinary Marketers (LxM) Sports User Group, John Coombs presents: Rover. John is the Co-founder and CEO of Rover. Rover helps sports
Marketing Automation Strategy: Tips to Protect Email Deliverability
Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: Tips to Protect Email Deliverability.
CMO Conversations: Measuring What Matters (With Tegrita’s Brandi Starr)
On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together.
Marketing Automation Strategy: League Restart Marketing Strategies
Featured as the Marketing Strategy topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jason Semenek presents: League Restart Marketing Strategies.
MarTech Introduction: Fabl - Content Experience Platform
Featured as the Marketing Technology topic in the League of Extraordinary Marketers (LxM) Sports User Group, Mario Salinas presents: Fabl. How can marketers engage with their audience to enhance the
Eloqua How To: Extending Oracle Eloqua With Apps
Featured as the Oracle Eloqua How-To topic in the League of Extraordinary Marketers (LxM) Sports User Group, Jesse Nobbe presents: Extending Oracle Eloqua With Apps.
How We Failed at Fabl on Our First Try
Hey there, Brandi Starr here! We recently launched our partnership with Fabl, a content experience platform, which is designed to enable any marketer with little design background to develop engaging
How To Prepare for an Eloqua Implementation
One of the questions that we're always asked by new Eloqua users is, “how do we properly prepare for our Oracle Eloqua implementation?” Here are our top 3 pieces of advice to help get you started!