Articles

Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.

Keeping campaigns organized in Oracle Eloqua can be a challenge. Here are essential tips to creating maintainable campaigns in Eloqua shared by Sr. Client Engagement Consultant at Tegrita, Andy Shaw.

A robust process for your marketing automation is essential. In this series of Diary a Modern Marketer, we share lessons learned to help you execute a successful marketing automation implementation.

Fabl is an ideal option for modern marketers looking for an easy content experience tool that doesn't require technical knowledge. See how Fabl stacks up against traditional tools.

Personalization is a critical tool for Modern Marketers. Top MAP Oracle Eloqua offers great personalization functionality using dynamic content. Amy Noel, Tegrita's Strategy Lead , explains how.

Creating a secure browsing environment is essential in the digital marketing world. Tegrita's Sr. Marketing Strategy Lead, Jason Semenek, shares secure browsing tactics in Oracle Eloqua MAP.

Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know

Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.

Oracle Eloqua Email Groups facilitate your marketing team duties and are essential to delivering better communications to your contacts. This Use Case from Tegrita Sr. Technology Lead, Jesse Nobbe exp

Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.

Considering adding a chatbot to your website? Here's how PFL captured more business by implementing Drift for chatbot. Click to read more.

Oracle Eloqua marketing automation platform has a flexible data model. Here are 5 data model considerations to achieve a successful Eloqua implementation.

The same ad following you around the internet used to be annoying but not cause for alarm. Over the last 10 years, though, that perception...

Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.

Digital marketing is evolving at warp speed. With each increase in velocity of technology, algorithms, updates, and new techniques, it has become more difficult for...

Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....

Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....