Articles

  • What Is {Marketing Attribution} Answers from Around the Web

    What Is {Marketing Attribution} Answers from Around the Web

    Marketers use Marketing attribution to assess ROI of channels that connect them to potential customers. Attribution models can facilitate your marketing efforts and help shape your overall strategy.

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  • Diary of a Modern Marketer: How Hypercontext Surpassed Aggressive Content Launch Goal

    Diary of a Modern Marketer: How Hypercontext Surpassed Aggressive Content Launch Goal

    Are you a master of content creation? Hiba Amin, Senior Marketing Manager at Hypercontext (previously Soapbox), shares how they surpassed an aggressive content launch goal through a 3 step approach.

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  • Diary of a Modern Marketer: The Power of Messaging

    Diary of a Modern Marketer: The Power of Messaging

    A marketing campaign is only as powerful as its messaging. Victoria Cooling, a communication specialist, shares a three-step guide to creating successful marketing copy. Happy reading.

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  • Why Marketing Leaders Should Mentor Junior Marketers

    Why Marketing Leaders Should Mentor Junior Marketers

    Mentorship helps both mentor and mentee. Here, Ryan Carruthers, shares the essentials of mentorship, qualifications of a good mentor, and how to become one.

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  • Setting The Stage in One Hundred Days

    Setting The Stage in One Hundred Days

    The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.

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  • Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

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  • Diary of a Modern Marketer: Creating Virtual Events that Don’t Suck

    Diary of a Modern Marketer: Creating Virtual Events that Don’t Suck

    As the pandemic enters year 2, here is a 3-tiered approach to delivering top quality virtual events in 2021. By Communications Specialist, Shine Kapoor. Happy Reading.

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  • Effectively Tracking Digital Body Language with First Party Cookies

    Effectively Tracking Digital Body Language with First Party Cookies

    Digital Body Language is derived from our online interactions. In this use case, Amy Noel at Tegrita explains how to Effectively Track Digital Body Language with First Party Cookies.

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  • Motiva vs Oracle Adaptive Intelligence

    Motiva vs Oracle Adaptive Intelligence

    If you are considering adding AI to your Oracle Eloqua instance, here are 2 options: Motiva AI and Oracle AI. In this article, Tegrita's Mike Geller, shares a comparison to help you choose. Read more.

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  • Multi-Variate Testing: Harness the Power of Motiva AI

    Multi-Variate Testing: Harness the Power of Motiva AI

    AI is becoming an important tool in digital marketing. Motiva AI integrates with Oracle Eloqua to accelerate your marketing automation with multi-variate testing and more! Here's how.

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  • What Is A Content Audit? Answers From Around the Web

    What Is A Content Audit? Answers From Around the Web

    A content audit is the foundation of any content marketing strategy. Learn the definition of content audit, how to conduct one, the benefits of it, content audit tools, and how we run it at Tegrita.

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  • Custom Email Notifications for Form Submissions

    Custom Email Notifications for Form Submissions

    If you are a perfectionist wanting to align your Email Notifications for Oracle Eloqua Form Submissions with company branding, we've got you covered! Here are a few tips from Tegrita's Nadim Fetaih.

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  • Using Eloqua Insight To Monitor And Flag Failed Campaign Sends

    Using Eloqua Insight To Monitor And Flag Failed Campaign Sends

    Oracle Eloqua campaigns experience email send issues for a variety of reasons. Learn how Tegrita team helped a client watch for email send problems using Eloqua Insight. Tegrita's Andy explains how.

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  • Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    SEO is an essential tool to all digital marketers and it can beat paid ads in different ways. Ryan Carruthers, Acadium's Content Marketer shares his story on the importance of focusing on SEO vs ads.

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  • Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Adopting a data-driven approach and a strong testing methodology are essential tools in Modern Marketing, especially in times of uncertainty. Amelia L. Schrader from Procare Solutions explains how.

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  • Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

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  • 2021: An opportunity to get back to RevTech basics

    2021: An opportunity to get back to RevTech basics

    Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.

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  • Randomly Split Campaign Flows

    Randomly Split Campaign Flows

    Want to randomly split your contacts into groups (A/B testing, for example) in Oracle Eloqua? Here are 2 techniques for achieving splits by Andy Shaw, Sr. Client Engagement Consultant at Tegrita.

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  • Tegrita and Motiva Announce Strategic Partnership

    Tegrita and Motiva Announce Strategic Partnership

    Tegrita, a marketing technology consultancy, announces its partnership with Motiva AI, a leading advanced machine learning platform for marketing automation.

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  • How to Create Maintainable Campaigns in Oracle Eloqua

    How to Create Maintainable Campaigns in Oracle Eloqua

    Keeping campaigns organized in Oracle Eloqua can be a challenge. Here are essential tips to creating maintainable campaigns in Eloqua shared by Sr. Client Engagement Consultant at Tegrita, Andy Shaw.

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