Articles
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What Do a Database and a Basement Closet Have In Common? Here’s how to know when it’s time for an Oracle Eloqua Health Check
Wondering if you are due for an Oracle Eloqua Health Check? here are key identifiers that it's time for a health check, reasons, and what it includes.
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Avoiding the Oops Email: Steps to Effectively QA Email Campaigns
Sending mass emails can yield to personalization mistakes. This article describes 3 techniques we use at Tegrita for effective email QA process to avoid such mistakes. Read article to learn more.
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Yes, Oracle Eloqua can cost more; and this is why it’s Worth it
Want to know how top tier marketing tools, such as Eloqua, can create everything unique so that you reap the rewards of all your email efforts? find out the reasons such tools are worth the investment
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Sending Form Notifications Based on State
Email targeting can be cumbersome especially with audience geographical segmenting. But Eloqua can help you save time and optimize your contact base. Read article to learn more.
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Tegrita Launches New Podcast: REVENUE REHAB Hosted By BRANDI STARR
Introducing Revenue Rehab Podcast sponsored by Tegrita, offering conversations with CMOs & CROs to develop collective solutions & takeaways to the biggest challenges faced by revenue teams.
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No Email Is An Island
Email marketing remains a top digital marketing channel. Jason Semenk at Tegrita, explains the importance of Integrative email strategy, common pitfalls, & solutions to remedy them. Read Article.
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Personalize Your Emails with Oracle Eloqua’s Signature Rules
Eloqua’s signature rule provides an effective solution if you are looking to add personalized touch to your email campaigns. Keep reading to discover how.
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CPA Firm Issues SOC 2 – Type 2 Report at Tegrita
Tegrita, a marketing technology consultancy, announces today it has successfully completed its SOC 2 Type 2 audit.
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Create Brand Recognition with a Consistent Look and Feel across Eloqua Assets
Oracle Eloqua has many tools to help improve your brand recognition & reputation such as customizable landing pages & email templates. This article explores more ways to achieve that. Read More.
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Oracle Eloqua Softbounce Exclusion: How to Prevent Soft Bounce Back Emails and Master Your Email Marketing List
As a marketer, your email marketing success depends on your messages reaching your recipients’ inboxes without errors. Here are essential steps to prevent soft bounce back emails with Oracle Eloqua.
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What Is Multi-Variate Testing? Answers from Around the Web
Both multi-variate and A/B tests play essential roles with conversion rate optimization. But multi-variate testing is far more complex resulting in richer data to analyze. Which test suits you best?
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Holiday Emails: How to Not Get Blacklisted This Holiday Season
Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.
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What Is Marketing Attribution? Answers from Around the Web
Marketers use Marketing attribution to assess ROI of channels that connect them to potential customers. Attribution models can facilitate your marketing efforts and help shape your overall strategy.
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Diary of a Modern Marketer: How Hypercontext Surpassed Aggressive Content Launch Goal
Are you a master of content creation? Hiba Amin, Senior Marketing Manager at Hypercontext (previously Soapbox), shares how they surpassed an aggressive content launch goal through a 3 step approach.
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Diary of a Modern Marketer: The Power of Messaging
A marketing campaign is only as powerful as its messaging. Victoria Cooling, a communication specialist, shares a three-step guide to creating successful marketing copy. Happy reading.
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Why Marketing Leaders Should Mentor Junior Marketers
Mentorship helps both mentor and mentee. Here, Ryan Carruthers, shares the essentials of mentorship, qualifications of a good mentor, and how to become one.
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Setting The Stage in One Hundred Days
The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.
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Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success
Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.
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Diary of a Modern Marketer: Creating Virtual Events that Don’t Suck
As the pandemic enters year 2, here is a 3-tiered approach to delivering top quality virtual events in 2021. By Communications Specialist, Shine Kapoor. Happy Reading.
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The Revenue Takeover: Old-School Marketing Doesn't Cut It Anymore
Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.
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