Tegrita Blog
Marketing Automation Consulting Specialists
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Read ArticleYou’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late
Everyone acknowledges the value of that Sales-Marketing handshake, where the two teams clearly define what a lead represents and how they should be tracked and managed. But the ball is being dropped.
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Read ArticleChatbots vs. Forms: 5 Types of Forms Chatbots can Replace
Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source
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Read ArticleWhy we don’t Implement Marketo
Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.
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Read ArticleDon’t Stop at Hello! Avoid Personalization Pitfalls
80% of consumers are more likely to do business with a company if it offers a personalized experience so why do marketers stop at "hello first name"?
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Read ArticleMarketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack
This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.
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Read ArticleMarketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan
This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.
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Read ArticleMarketing Technology Stack Assessment – Step 3: The Report Card
This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.
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Read ArticleAre your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms
This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.
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Read ArticleLink Tracking in Eloqua: The Ultimate Guide
Learn why you should track links in Oracle Eloqua and how to do so effectively.
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Read ArticleTouch point Governance: Establishing an Approach to Managing Email Frequency
Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.
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Read ArticleControlling Access to Eloqua Contacts: Considerations for a Contact Level Security Solution
Contact Level Security controls which of your Eloqua Users can view, modify, and market to Contacts within Eloqua.
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Read ArticleCreating your Custom Preference Center in Eloqua with data lookups
This article will guide you through some of the technical aspects of a custom preference center.
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Read ArticleSix Simple Steps to Managing Multiple Brands or Regions in Eloqua
Multiple brands or regions can be easily managed using Eloqua, especially if you follow these guidelines.
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Read ArticleCapture UTM Parameters Like A Pro
UTM (Urchin Traffic Monitor) parameters are used on the Web by Google Analytics to track traffic to a website or page.
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Read ArticleGetting Started with Marketing Automation: What you need to know throughout the process
If you are in the process of choosing a MAP or realize your partner choice wasn’t the best for your team, this blog post will guide you through the process from pre-sales to on-going growth using you
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Read ArticleBetter Reports From Your Custom Preference Center
With a custom preference center you cannot automatically associate any global unsubscribes to both the email assets and the campaigns. , using our methodology now you can.
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Read ArticleMove Over Personas, Hello Journey Archetypes
Unlike personas, which focus on the individual’s role within the organization, the journey archetypes focus more on why a buyer is in the market for your solution.
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Read ArticleMarketing Technology Stack Assessment – Step 2: It’s All About Connections
This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.
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Read ArticleMarketing Technology Stack Assessment – Step 1: Taking Stock
Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.
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Read ArticleFranken-Stack Prevention: An Essential Guide to Martech Stack Assessment
This 6-part guide to help you conduct a marketing technology assessment. Including identifying your technology, understanding how they connect, evaluating effectiveness, and making a plan.
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