Tegrita Blog

Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

Lead Management is the methodology that combines the efforts of both marketing and sales teams with the main objective of growing leads and converting them...

The buzz around Agile Marketing has been growing since a group of forward-thinking marketers gathered in San Francisco in 2012 and wrote the Agile Marketing...

Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade...

Many organizations find themselves at risk of falling behind the curve if they can’t keep up with the increasing demands of their customer. So, what’s the answer? #Marketing Automation. If...

Stories create an experience, provoke emotion, engage the audience & a good one will stay with them. They can challenge views or follow a character, they all must have a clear beginning, middle & end.

Content experience is an evolutionary approach to content marketing, placing an emphasis on how your audience consumes and interacts with your content.

High impact content experience platform, Fabl, finds the sweet spot! It allows marketers to easily produce, publish, manage, and analyze content.

Tegrita, a full-stack marketing technology consulting firm, announces partnership with Fabl, a leading content marketing, management, and publishing platform.

Here are the top 9 TED Talks every Modern Marketer needs to watch! From the importance of storytelling to how boredom can lead to the most brilliant ideas, here is my must watch list!

Familiar with the “Clicked Email?” decision rule? We’re taking a bold stance – we propose banning this decision rule and taking your Nurture Campaigns to the next level.

Here is what the web has to say when we asked "What is Inbound Marketing?" Excellent answers from marketing industry leaders to help understand Inbound.

The concept of Modern Marketing is still a bit abstract, so here is a look at how others across the web have defined and described the concept.

What is Marketing Automation? We looked, and here is what the web has to say! Advice on Marketing Automation basics.

Don’t worry, you can continue to drive engagement with your customers and prospects when your physical events are cancelled! Here are 5 tips from Tegrita!

Many are now being asked to work from home for the first time which can be scary or frustrating, we’re sharing our advice on how we do it successfully.