Tegrita Blog

Marketing Automation Consulting Specialists

  • Customer Benefits Guide Tech Stack Decisions, Not Trends

    Customer Benefits Guide Tech Stack Decisions, Not Trends

    Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

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  • B2B Buying Trends: Buyers Want a Human Approach

    B2B Buying Trends: Buyers Want a Human Approach

    Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know

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  • Using Picklists to Streamline Segmentation in Oracle Eloqua

    Using Picklists to Streamline Segmentation in Oracle Eloqua

    Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.

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  • Organizing Eloqua Email Groups for Multiple Business Units

    Organizing Eloqua Email Groups for Multiple Business Units

    Oracle Eloqua Email Groups facilitate your marketing team duties and are essential to delivering better communications to your contacts. This Use Case from Tegrita Sr. Technology Lead, Jesse Nobbe exp

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  • Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.

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  • PFL Captured More Business Using Chat: Here’s How

    PFL Captured More Business Using Chat: Here’s How

    Considering adding a chatbot to your website? Here's how PFL captured more business by implementing Drift for chatbot. Click to read more.

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  • 5 Data Model Considerations When Migrating to Oracle Eloqua

    5 Data Model Considerations When Migrating to Oracle Eloqua

    Oracle Eloqua marketing automation platform has a flexible data model. Here are 5 data model considerations to achieve a successful Eloqua implementation.

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  • The Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers

    The Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers

    The same ad following you around the internet used to be annoying but not cause for alarm. Over the last 10 years, though, that perception...

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  • Marketing Across Continents – How Global Companies Are Missing the Mark

    Marketing Across Continents – How Global Companies Are Missing the Mark

    Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.

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  • Top Digital Marketing Trends to Watch in 2020

    Top Digital Marketing Trends to Watch in 2020

    Digital marketing is evolving at warp speed. With each increase in velocity of technology, algorithms, updates, and new techniques, it has become more difficult for...

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  • Long Live the King: The Importance of Content in Modern Marketing

    Long Live the King: The Importance of Content in Modern Marketing

    Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....

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  • Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

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  • What Is Lead Management? Answers From Around the Web

    What Is Lead Management? Answers From Around the Web

    Lead Management is the methodology that combines the efforts of both marketing and sales teams with the main objective of growing leads and converting them...

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  • Anatomy of a Fabl Story

    Anatomy of a Fabl Story

    Fabl is used to create immersive content experiences. Although there are many similarities between Fabl and the landing page editors that exist within most marketing...

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  • What is Agile Marketing? Answers From Around the Web

    What is Agile Marketing? Answers From Around the Web

    The buzz around Agile Marketing has been growing since a group of forward-thinking marketers gathered in San Francisco in 2012 and wrote the Agile Marketing...

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  • 3 Benefits of Outsourcing Digital Marketing

    3 Benefits of Outsourcing Digital Marketing

    Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...

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  • Why You Can’t Afford to Ignore Responsive Web Design

    Why You Can’t Afford to Ignore Responsive Web Design

    “Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade...

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  • Thinking of Marketing Automation?  Here are 15 Important Facts Everyone Should Know!

    Thinking of Marketing Automation? Here are 15 Important Facts Everyone Should Know!

    The benefits of marketing automation are here to stay! Find out how your company can increase qualified leads by 451%!

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  • 5 Steps to Create Amazing Fabl Experiences

    5 Steps to Create Amazing Fabl Experiences

    The Fabl content experience platform embodies the art of storytelling and helps keep your audience engaged with your content. Learn more about the 5 steps to create a great story with Fabl.

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  • What Is Content Experience? Answers From Around the Web

    What Is Content Experience? Answers From Around the Web

    Content experience build relationships with your audience, provide value, and gain clients in the process. Here is an in-depth overview of content experience. Learn more!

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