Tegrita Blog
Marketing Automation Consulting Specialists
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Ten Years of Tegrita: A Story of Growth, Innovation, and Resilience
Tegrita's 10th Anniversary: A decade of growth, innovation, and shaping the future of email marketing. Join our celebration and journey through our story!
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Tegrita Takes Email Marketing to New Heights with Email Flight Management (EFM)
Tegrita launches Email Flight Management (EFM), a framework set to optimize email marketing results, propelling businesses to new heights of success.
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The Channel CRO [It’s What You Do with Brandi Starr]
On The Channel CRO Podcast [It's What You Do] Kathleen, Des and Brandi Starr discuss integrating sales, marketing, and technology and how this is essential for businesses to thrive.
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Using Filter Criteria In Eloqua Segments
Segments are one of the most important asset types found in Eloqua. This article describes the basic tools and logic you’ll need to use to define a segment.
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Rebel Intrapreneur [Episode 45: Brandi Starr A New Generation of Executive]
On Rebel Intrapreneur podcast, Episode 45, Bill and Brandi discuss how the CMO is best positioned to become the CRO.
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From Flight Plan to Landing: How to Execute Soaring Email Marketing Results
Email marketing optimization takes thoughtful planning, followed by seamless execution. Achieve this and more through Tegrita's Email Flight Management (EFM).
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Spamming Zero Podcast [E 51: How To Conquer Communications In Marketing Operations]
On Spamming Zero Episode 51, James and Brandi discuss How To Conquer Communications In Marketing Operations.
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The Adaptive Executive Podcast [E 32: Using Language of Service with Tegrita’s Rolly Keenan]
Listen to host Greg Ballard and CRO of Tegrita, Rolly Keenan discuss the significance in the joy of winning and how hard it is to grow revenue when your Ops foundation is not up to par.
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CMO Career Path: Lessons from CMOs by CMOs
If you are CMO looking to advance your career, here are five potential next steps to help you achieve this shared by CMOs on the Revenue Rehab couch.
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The Do’s and Don’ts of Creating an Effective Email Strategy
Email is the backbone of any effective marketing strategy. This article discusses do's and don'ts of creating an effective email strategy.
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Agile Marketing in an Agency Environment with Brandi Starr of Tegrita
Brandi, COO of Tegrita joins Frank and Jim on the Marketing Agility Podcast to share how they leverage Agile in their work and with clients.
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The Role of Email in Digital Marketing Success
Email marketing, when done right, can be a highly effective medium to reach your target audience. Let's explore the role of email in a successful digital mix.
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Making Sense of Your Contact Data in HubSpot
Filtering your data and gathering the right audiences to use in campaigns in HubSpot is achievable. Learn how to make sense of your contact data.
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Address Verification: A Vital Email Marketing Best Practice
A thoughtful email address verification is essential to effective email marketing. Here are best practises we follow at Tegrita and common tools in the market.
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Using CDOs to Track Campaign Entry and Exit in Oracle Eloqua
Struggling to track email campaign entries and exit in Oracle Eloqua? Learn how to set up a process to record every entry and exit from your campaign canvas.
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Beyond Automation: How to Store and Evaluate Data Quality in Eloqua
Oracle Eloqua is not only an email automation tool, Storing Data and Evaluating Data are some of its functionalities. Learn more through these examples.
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Creating an Email Domain Extension Validation Program in Oracle Eloqua
At Tegrita we created a solution to help ensure that contacts in your oracle eloqua database have a valid email address. Learn how.
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The Changing Buyer Journey: Three Revenue Rehab Takeaways (and Something You Should Leave Behind)
On the Revenue Rehab, we tackle CMOs & marketing leaders hot topics. In this blog we share key takeaways from our guests on The Changing Buyer Journey. Enjoy reading.
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Tegrita Marketing Launches Internal Anti-Bias Committee
Does your organization have an anti-bias committee? here is how we launched our own committee at Tegrita along with useful resources. Read article.
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Breaking Down Five Key Email Marketing Metrics
The most crucial element of all your email marketing efforts is RESULTS. In this article we are breaking down 5 key email marketing metrics you should be keeping an eye out for.
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