Tegrita Blog

Marketing Automation Consulting Specialists

  • Custom Email Notifications for Form Submissions

    Custom Email Notifications for Form Submissions

    If you are a perfectionist wanting to align your Email Notifications for Oracle Eloqua Form Submissions with company branding, we've got you covered! Here are a few tips from Tegrita's Nadim Fetaih.

    Read Article
  • Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    Diary of a Modern Marketer: How I Learned That SEO Beats Ads

    SEO is an essential tool to all digital marketers and it can beat paid ads in different ways. Ryan Carruthers, Acadium's Content Marketer shares his story on the importance of focusing on SEO vs ads.

    Read Article
  • Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Diary of a Modern Marketer: Embracing a Culture of Testing and Learning During Uncertain Times

    Adopting a data-driven approach and a strong testing methodology are essential tools in Modern Marketing, especially in times of uncertainty. Amelia L. Schrader from Procare Solutions explains how.

    Read Article
  • Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring Your First CRO? Tradition is Not Your Friend.

    Hiring the right CRO is essential to any organization in the modern marketing world. Rolly Keenan, the Chief Revenue Officer at Tegrita, shares tips to consider for hiring your first CRO. Read More.

    Read Article
  • 2021: An opportunity to get back to RevTech basics

    2021: An opportunity to get back to RevTech basics

    Being asked to do more with less post COVID-19 in 2021? Here are some tips for modern marketers to help them optimize the basics of their RevTech stack shared by Jason Semenek from Tegrita.

    Read Article
  • Randomly Split Campaign Flows

    Randomly Split Campaign Flows

    Want to randomly split your contacts into groups (A/B testing, for example) in Oracle Eloqua? Here are 2 techniques for achieving splits by Andy Shaw, Sr. Client Engagement Consultant at Tegrita.

    Read Article
  • Tegrita and Motiva Announce Strategic Partnership

    Tegrita and Motiva Announce Strategic Partnership

    Tegrita, a marketing technology consultancy, announces its partnership with Motiva AI, a leading advanced machine learning platform for marketing automation.

    Read Article
  • How to Create Maintainable Campaigns in Oracle Eloqua

    How to Create Maintainable Campaigns in Oracle Eloqua

    Keeping campaigns organized in Oracle Eloqua can be a challenge. Here are essential tips to creating maintainable campaigns in Eloqua shared by Sr. Client Engagement Consultant at Tegrita, Andy Shaw.

    Read Article
  • Diary of a Modern Marketer: Failing My Way into the World of Marketing Automation

    Diary of a Modern Marketer: Failing My Way into the World of Marketing Automation

    A robust process for your marketing automation is essential. In this series of Diary a Modern Marketer, we share lessons learned to help you execute a successful marketing automation implementation.

    Read Article
  • Fabl vs. Traditional Landing Pages

    Fabl vs. Traditional Landing Pages

    Fabl is an ideal option for modern marketers looking for an easy content experience tool that doesn't require technical knowledge. See how Fabl stacks up against traditional tools.

    Read Article
  • Personalizing Emails based on Audience Using Dynamic Content

    Personalizing Emails based on Audience Using Dynamic Content

    Personalization is a critical tool for Modern Marketers. Top MAP Oracle Eloqua offers great personalization functionality using dynamic content. Amy Noel, Tegrita's Strategy Lead , explains how.

    Read Article
  • Create a Secure Browsing Environment from Emails to Landing Pages

    Create a Secure Browsing Environment from Emails to Landing Pages

    Creating a secure browsing environment is essential in the digital marketing world. Tegrita's Sr. Marketing Strategy Lead, Jason Semenek, shares secure browsing tactics in Oracle Eloqua MAP.

    Read Article
  • Customer Benefits Guide Tech Stack Decisions, Not Trends

    Customer Benefits Guide Tech Stack Decisions, Not Trends

    Investing in new tech? Listen to your customers, not trends. Tegrita's CTO & President, Mike Geller, talks about how customer benefits should guide tech stack decisions. Read More.

    Read Article
  • B2B Buying Trends: Buyers Want a Human Approach

    B2B Buying Trends: Buyers Want a Human Approach

    Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know

    Read Article
  • Using Picklists to Streamline Segmentation in Oracle Eloqua

    Using Picklists to Streamline Segmentation in Oracle Eloqua

    Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.

    Read Article
  • Organizing Eloqua Email Groups for Multiple Business Units

    Organizing Eloqua Email Groups for Multiple Business Units

    Oracle Eloqua Email Groups facilitate your marketing team duties and are essential to delivering better communications to your contacts. This Use Case from Tegrita Sr. Technology Lead, Jesse Nobbe exp

    Read Article
  • Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics: Evaluating, Integrating, and Succeeding

    Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.

    Read Article
  • PFL Captured More Business Using Chat: Here’s How

    PFL Captured More Business Using Chat: Here’s How

    Considering adding a chatbot to your website? Here's how PFL captured more business by implementing Drift for chatbot. Click to read more.

    Read Article
  • 5 Data Model Considerations When Migrating to Oracle Eloqua

    5 Data Model Considerations When Migrating to Oracle Eloqua

    Oracle Eloqua marketing automation platform has a flexible data model. Here are 5 data model considerations to achieve a successful Eloqua implementation.

    Read Article
  • The Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers

    The Shift in Browsers Privacy – What Heightened Internet Privacy Fears Means for Digital Marketers

    The same ad following you around the internet used to be annoying but not cause for alarm. Over the last 10 years, though, that perception...

    Read Article
  • loading
    Loading More...