Tegrita Blog

Marketing initiatives were greatly impacted in 2020. As marketers we had to track trends, adjust our plans and get out of the box to succeed. Here is 2020 buying trends all marketers should know

Segmentation & targeting increase email marketing effectiveness. Top marketing automation tool Oracle Eloqua has great segmentation functionality using picklists and segments.

Oracle Eloqua Email Groups facilitate your marketing team duties and are essential to delivering better communications to your contacts. This Use Case from Tegrita Sr. Technology Lead, Jesse Nobbe exp

Marketing Automation and Predictive Analytics are key tools for the modern marketer. Here is how Lorman Education increased revenue by leveraging predictive analytics. Read Now.

Considering adding a chatbot to your website? Here's how PFL captured more business by implementing Drift for chatbot. Click to read more.

Oracle Eloqua marketing automation platform has a flexible data model. Here are 5 data model considerations to achieve a successful Eloqua implementation.

The same ad following you around the internet used to be annoying but not cause for alarm. Over the last 10 years, though, that perception...

Global marketing is more than selling your product/service globally. Here are our top tips on how to keep your global marketing on target.

Digital marketing is evolving at warp speed. With each increase in velocity of technology, algorithms, updates, and new techniques, it has become more difficult for...

Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....

Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

Lead Management is the methodology that combines the efforts of both marketing and sales teams with the main objective of growing leads and converting them...

The buzz around Agile Marketing has been growing since a group of forward-thinking marketers gathered in San Francisco in 2012 and wrote the Agile Marketing...

Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade...

The benefits of marketing automation are here to stay! Find out how your company can increase qualified leads by 451%!

The Fabl content experience platform embodies the art of storytelling and helps keep your audience engaged with your content. Learn more about the 5 steps to create a great story with Fabl.

Content experience build relationships with your audience, provide value, and gain clients in the process. Here is an in-depth overview of content experience. Learn more!