Tegrita Blog

Marketing Automation Consulting Specialists

  • Podcast [B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!]

    Podcast [B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!]

    On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.

    Read Article
  • Podcast: Tech Leader Talk: Finding the right marketing technology for your business

    Podcast: Tech Leader Talk: Finding the right marketing technology for your business

    On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.

    Read Article
  • My Favorite Mistake Podcast by Mark Graban with Rolly Keenan and Mike Geller (E 102)

    My Favorite Mistake Podcast by Mark Graban with Rolly Keenan and Mike Geller (E 102)

    Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.

    Read Article
  • What Is Multi-Variate Testing? Answers from Around the Web

    What Is Multi-Variate Testing? Answers from Around the Web

    Both multi-variate and A/B tests play essential roles with conversion rate optimization. But multi-variate testing is far more complex resulting in richer data to analyze. Which test suits you best?

    Read Article
  • Holiday Emails: How to Not Get Blacklisted This Holiday Season

    Holiday Emails: How to Not Get Blacklisted This Holiday Season

    Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.

    Read Article
  • Grow A Small Business Podcast: by Troy Trewin with Mike Geller (Episode 122)

    Grow A Small Business Podcast: by Troy Trewin with Mike Geller (Episode 122)

    In Episode 122 | Grow A Small Business Podcast, Troy Trewin interviews Mike Geller, Tegrita' CTO, a MartTech consulting firm that enables clients’ marketing strategies through automation & technology.

    Read Article
  • Podcast [Payback Time by Sean Tepper with Rolly Keenan]

    Podcast [Payback Time by Sean Tepper with Rolly Keenan]

    On this episode of Payback Time, Sean Tepper interviews Rolly Keenan, where he shares advices and tips for marketers and sales people on how to win great clients. Listen to podcast.

    Read Article
  • What Is Marketing Attribution? Answers from Around the Web

    What Is Marketing Attribution? Answers from Around the Web

    Marketers use Marketing attribution to assess ROI of channels that connect them to potential customers. Attribution models can facilitate your marketing efforts and help shape your overall strategy.

    Read Article
  • INFOGRAPHIC: Segmentation and Targeting: Make a Match with Motiva

    INFOGRAPHIC: Segmentation and Targeting: Make a Match with Motiva

    Motiva is a plug-in for Oracle Eloqua that uses machine learning and AI to optimize campaigns and improve targeting. Overcome email challenges and match the right content to the right audience!

    Read Article
  • Breaking Down Silos For A Better Customer Experience

    Breaking Down Silos For A Better Customer Experience

    In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.

    Read Article
  • INFOGRAPHIC: Limitations of Disparate Marketing Systems

    INFOGRAPHIC: Limitations of Disparate Marketing Systems

    Siloed Data Stacks? Connected software alone can’t solve the problem. Check out this infographic to learn more about Disparate Marketing Systems.

    Read Article
  • Diary of a Modern Marketer: How Hypercontext Surpassed Aggressive Content Launch Goal

    Diary of a Modern Marketer: How Hypercontext Surpassed Aggressive Content Launch Goal

    Are you a master of content creation? Hiba Amin, Senior Marketing Manager at Hypercontext (previously Soapbox), shares how they surpassed an aggressive content launch goal through a 3 step approach.

    Read Article
  • Diary of a Modern Marketer: The Power of Messaging

    Diary of a Modern Marketer: The Power of Messaging

    A marketing campaign is only as powerful as its messaging. Victoria Cooling, a communication specialist, shares a three-step guide to creating successful marketing copy. Happy reading.

    Read Article
  • Why Marketing Leaders Should Mentor Junior Marketers

    Why Marketing Leaders Should Mentor Junior Marketers

    Mentorship helps both mentor and mentee. Here, Ryan Carruthers, shares the essentials of mentorship, qualifications of a good mentor, and how to become one.

    Read Article
  • Setting The Stage in One Hundred Days

    Setting The Stage in One Hundred Days

    The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.

    Read Article
  • Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Goals & Metrics: It’s Time To Change The Way We Evaluate The Revenue Teams Success

    Are you measuring the right goals, metrics, and KPIs? In our book "CMO to CRO", we explain the importance of functional alignment and how team success needs to be measured across all functions.

    Read Article
  • Diary of a Modern Marketer: Creating Virtual Events that Don’t Suck

    Diary of a Modern Marketer: Creating Virtual Events that Don’t Suck

    As the pandemic enters year 2, here is a 3-tiered approach to delivering top quality virtual events in 2021. By Communications Specialist, Shine Kapoor. Happy Reading.

    Read Article
  • The Road to CMO Success: Making the First 100 Days Count

    The Road to CMO Success: Making the First 100 Days Count

    The new CMO’s first 100 days sets the stage for the next year or more. Tegrita's six-phase framework outlines what a winning first 100 days looks like for an ambitious CMO or head of marketing.

    Read Article
  • THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    THE REVENUE TAKEOVER: OLD-SCHOOL MARKETING DOESN’T CUT IT ANYMORE

    Are you looking for ways to position your company as an innovative leader in Customer Experience CX? here is the "CMO to CRO" book to help you take control and revolutionize the the revenue model.

    Read Article
  • Effectively Tracking Digital Body Language with First Party Cookies

    Effectively Tracking Digital Body Language with First Party Cookies

    Digital Body Language is derived from our online interactions. In this use case, Amy Noel at Tegrita explains how to Effectively Track Digital Body Language with First Party Cookies.

    Read Article
  • loading
    Loading More...