Tegrita Blog

Marketing Automation Consulting Specialists

  • Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

    Podcast [The Marketing Book Podcast: “CMO to CRO” by Rolly Keenan]

    In this episode of the "Marketing Book Podcast" Douglas Burdett, Founder of Artillery interviews Rolly Keenan, Chief Revenue Officer of Tegrita & co-author of CMO to CRO to discuss revenue growth.

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  • Oracle Eloqua Softbounce Exclusion: How to Prevent Soft Bounce Back Emails and Master Your Email Marketing List

    Oracle Eloqua Softbounce Exclusion: How to Prevent Soft Bounce Back Emails and Master Your Email Marketing List

    As a marketer, your email marketing success depends on your messages reaching your recipients’ inboxes without errors. Here are essential steps to prevent soft bounce back emails with Oracle Eloqua.

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  • The Customer Experience Podcast: Essential Traits of the Next Generation CRO

    The Customer Experience Podcast: Essential Traits of the Next Generation CRO

    on this episode of the The Customer Experience Podcast we discuss the importance of the CRO's role, overcoming siloed departments and creating a consistent CX. Listen to podcast now.

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  • The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

    The Revenue Engine: From CMO to CRO. The Revenue Takeover with Brandi Starr, COO at Tegrita

    In this episode of The Revenue Engine Podcast, Rosalyn Santa Elena discusses with Brandi Starr, the evolution of the role that Marketing plays in the revenue process. Take a listen.

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  • Hot Soup: Synergy of Sales and Marketing

    Hot Soup: Synergy of Sales and Marketing

    Amy Noel, Strategy Lead at Tegrita, joins Dave and Ryan from the HotSoup Podcast to talk how Sales and Marketing should work together to form Revenue Operations.

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  • B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!

    B2B Books and Beverages: CMO to CRO - Renegade Thinkers Live!

    On the Renegade Thinkers Podcast, Drew Neisser interviews Brandi Starr, Rolly Keenan, and Peter Finter to explore the two new books for B2B marketers: Renegade Marketing and CMO to CRO.

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  • Tech Leader Talk: Finding The Right Marketing Technology For Your Business

    Tech Leader Talk: Finding The Right Marketing Technology For Your Business

    On the Tech Leader Talk Podcast, Steve Sponseller interviews Mike Geller & discusses how organizational restructure, combined with effective technology, can exponentially increase company’s revenue.

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  • My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

    My Favorite Mistake by Mark Graban with Rolly Keenan and Mike Geller (E 102)

    Episode 102 of the My Favorite Mistake podcast, Mark Graban interviews Rolly Keenan and Mike Geller from Tegrita who share their own separate “favorite mistake stories” from the consulting realm.

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  • What Is Multi-Variate Testing? Answers from Around the Web

    What Is Multi-Variate Testing? Answers from Around the Web

    Both multi-variate and A/B tests play essential roles with conversion rate optimization. But multi-variate testing is far more complex resulting in richer data to analyze. Which test suits you best?

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  • Holiday Emails: How to Not Get Blacklisted This Holiday Season

    Holiday Emails: How to Not Get Blacklisted This Holiday Season

    Planning your holiday season emails in advance is imperative to a successful email marketing campaign. Mythili Viswanathan from Tegrita shares tips on How To Not Get Blacklisted This Holiday Season.

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  • Grow A Small Business Podcast by Troy Trewin with Mike Geller (Episode 122)

    Grow A Small Business Podcast by Troy Trewin with Mike Geller (Episode 122)

    In Episode 122 | Grow A Small Business Podcast, Troy Trewin interviews Mike Geller, Tegrita' CTO, a MartTech consulting firm that enables clients’ marketing strategies through automation & technology.

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  • Payback Time by Sean Tepper with Rolly Keenan

    Payback Time by Sean Tepper with Rolly Keenan

    On this episode of Payback Time, Sean Tepper interviews Rolly Keenan, where he shares advices and tips for marketers and sales people on how to win great clients. Listen to podcast.

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  • What Is Marketing Attribution? Answers from Around the Web

    What Is Marketing Attribution? Answers from Around the Web

    Marketers use Marketing attribution to assess ROI of channels that connect them to potential customers. Attribution models can facilitate your marketing efforts and help shape your overall strategy.

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  • INFOGRAPHIC: Segmentation and Targeting: Make a Match with Motiva

    INFOGRAPHIC: Segmentation and Targeting: Make a Match with Motiva

    Motiva is a plug-in for Oracle Eloqua that uses machine learning and AI to optimize campaigns and improve targeting. Overcome email challenges and match the right content to the right audience!

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  • Breaking Down Silos For A Better Customer Experience

    Breaking Down Silos For A Better Customer Experience

    In this episode of the Duct Tape Marketing Podcast, Brandi Starr, Tegrita's COO, talks about the importance of breaking down silos for a better customer experience. Listen to podcast.

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  • INFOGRAPHIC: Limitations of Disparate Marketing Systems

    INFOGRAPHIC: Limitations of Disparate Marketing Systems

    Siloed Data Stacks? Connected software alone can’t solve the problem. Check out this infographic to learn more about Disparate Marketing Systems.

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  • Diary of a Modern Marketer: How Hypercontext Surpassed Aggressive Content Launch Goal

    Diary of a Modern Marketer: How Hypercontext Surpassed Aggressive Content Launch Goal

    Are you a master of content creation? Hiba Amin, Senior Marketing Manager at Hypercontext (previously Soapbox), shares how they surpassed an aggressive content launch goal through a 3 step approach.

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  • Diary of a Modern Marketer: The Power of Messaging

    Diary of a Modern Marketer: The Power of Messaging

    A marketing campaign is only as powerful as its messaging. Victoria Cooling, a communication specialist, shares a three-step guide to creating successful marketing copy. Happy reading.

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  • Why Marketing Leaders Should Mentor Junior Marketers

    Why Marketing Leaders Should Mentor Junior Marketers

    Mentorship helps both mentor and mentee. Here, Ryan Carruthers, shares the essentials of mentorship, qualifications of a good mentor, and how to become one.

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  • Setting The Stage in One Hundred Days

    Setting The Stage in One Hundred Days

    The new CMO’s first 100 days sets the stage for the next year or more. The panel discussion hosted by the CMO Council and Tegrita explored how chief marketers lay the foundation for success.

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