Tegrita Blog
Marketing Automation Consulting Specialists
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Read ArticleEmail Marketing: 6 Tips For Strong Calls To Action
The average office worker receives 121 emails per day! Let’s talk about calls to action and how a modern marketer has the best chance for success.
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Read ArticleRevenue-Driven Marketing Mindset: 3 Lessons from Snoop, Puffy, and Beyoncé
Key lessons for modern marketers from 3 artists: As I stood at my desk working & dancing, dancing & working, I found my muse in the music for an article on the revenue-driven marketing mindset.
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Read ArticleCan I Manage Events in Oracle Eloqua?
Events are a key component of demand generation strategy for many organizations. The following five questions are what I ask clients who are considering how to manage their events!
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Read ArticleHow to Convert Contact Data into Custom Object Data in Oracle Eloqua
The Problem: How do we backfill the CDO checkboxes with the data stored in the Oracle Eloqua contact field? The Solution: Read more to find out!
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Read ArticleUsing Oracle Eloqua’s Facebook and LinkedIn Apps
With the introduction of the Facebook Lead Ads app and the LinkedIn Campaign Manager app, Oracle Eloqua brings two great options that bridge the gap between social and email.
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Read ArticleEssential Firefox Plug-ins and Functionality for the Oracle Eloqua User
As a developer, I tend to look for technological solutions. The following Firefox plugins help improve my capabilities and save me valuable time.
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Read ArticleHow Much Does an Oracle Eloqua Implementation Cost?
One of the first questions I’m often asked by a potential client who is considering purchasing Oracle Eloqua is “How much does an Implementation Cost?".
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Read ArticleMyth-Busting Send Time Optimization: What Your Data Can Tell You
For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!
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Read ArticleYou’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late
Everyone acknowledges the value of that Sales-Marketing handshake, where the two teams clearly define what a lead represents and how they should be tracked and managed. But the ball is being dropped.
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Read ArticleChatbots vs. Forms: 5 Types of Forms Chatbots can Replace
Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source
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Read ArticleWhy we don’t Implement Marketo
Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.
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Read ArticleDon’t Stop at Hello! Avoid Personalization Pitfalls
80% of consumers are more likely to do business with a company if it offers a personalized experience so why do marketers stop at "hello first name"?
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Read ArticleMarketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack
This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.
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Read ArticleMarketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan
This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.
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Read ArticleMarketing Technology Stack Assessment – Step 3: The Report Card
This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.
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Read ArticleAre your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms
This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.
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Read ArticleLink Tracking in Eloqua: The Ultimate Guide
Learn why you should track links in Oracle Eloqua and how to do so effectively.
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Read ArticleTouch point Governance: Establishing an Approach to Managing Email Frequency
Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.
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Read ArticleControlling Access to Eloqua Contacts: Considerations for a Contact Level Security Solution
Contact Level Security controls which of your Eloqua Users can view, modify, and market to Contacts within Eloqua.
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Read ArticleCreating your Custom Preference Center in Eloqua with data lookups
This article will guide you through some of the technical aspects of a custom preference center.
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