Tegrita Blog

Marketing Automation Consulting Specialists

  • Myth-Busting Send Time Optimization: What Your Data Can Tell You

    Myth-Busting Send Time Optimization: What Your Data Can Tell You

    For years, marketing consultants, influencers, and vendors alike have claimed that there are certain times during the day to send out emails for maximum response. See this myth gets busted using AI!

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  • You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    You’re Dropping the Ball: Sales-Marketing Alignment is Happening Too Late

    Everyone acknowledges the value of that Sales-Marketing handshake, where the two teams clearly define what a lead represents and how they should be tracked and managed. But the ball is being dropped.

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  • Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Chatbots vs. Forms: 5 Types of Forms Chatbots can Replace

    Resistance is futile – and you’ll love getting assimilated! You probably know that lead forms are becoming less effective each year. The longer the form,... Source

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  • Why we don’t Implement Marketo

    Why we don’t Implement Marketo

    Marketo, probably Oracle Eloqua’s biggest competitor, is also the only one to take a radically different approach to marketing automation as compared to Eloqua.

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  • Don’t Stop at Hello!  Avoid Personalization Pitfalls

    Don’t Stop at Hello! Avoid Personalization Pitfalls

    80% of consumers are more likely to do business with a company if it offers a personalized experience so why do marketers stop at "hello first name"?

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  • Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

    Marketing Technology Stack Assessment: 4 Steps to a Digital Dream Stack

    This series provides a step-by-step guide to help you through the process of conducting a Martech Stack Assessment. This final installment ties it all together.

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  • Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

    Marketing Technology Stack Assessment – Step 4: Building a Marketing Technology Action Plan

    This series provides a guide to help you through conducting a Martech Stack Assessment. This article discusses how to identify what to focus on next and what to drop from the stack.

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  • Marketing Technology Stack Assessment – Step 3: The Report Card

    Marketing Technology Stack Assessment – Step 3: The Report Card

    This series provides a guide to help you in conducting a Martech Assessment. This article is about evaluating and assessing your stack to locate the parts that are falling behind.

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  • Are your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms

    Are your forms full of SPAM? Learn How to Stop SPAM in Oracle Eloqua Forms

    This article will help you navigate simple to complex solutions in Oracle Eloqua to manage or eliminate spam submissions on your inbound forms.

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  • Link Tracking in Eloqua: The Ultimate Guide

    Link Tracking in Eloqua: The Ultimate Guide

    Learn why you should track links in Oracle Eloqua and how to do so effectively.

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  • Touch point Governance: Establishing an Approach to Managing Email Frequency

    Touch point Governance: Establishing an Approach to Managing Email Frequency

    Sending too many emails can easily result in either a negative view of your brand or an unnecessary unsubscribe. Learn how to establish governance to prevent over communicating.

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  • Controlling Access to Eloqua Contacts: Considerations for a Contact  Level Security Solution

    Controlling Access to Eloqua Contacts: Considerations for a Contact Level Security Solution

    Contact Level Security controls which of your Eloqua Users can view, modify, and market to Contacts within Eloqua.

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  • Creating your Custom Preference Center in Eloqua with data lookups

    Creating your Custom Preference Center in Eloqua with data lookups

    This article will guide you through some of the technical aspects of a custom preference center.

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  • Six Simple Steps to Managing Multiple Brands or Regions in Eloqua

    Six Simple Steps to Managing Multiple Brands or Regions in Eloqua

    Multiple brands or regions can be easily managed using Eloqua, especially if you follow these guidelines.

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  • Capture UTM Parameters Like A Pro

    Capture UTM Parameters Like A Pro

    UTM (Urchin Traffic Monitor) parameters are used on the Web by Google Analytics to track traffic to a website or page.

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  • Getting Started with Marketing Automation: What you need to know throughout the process

    Getting Started with Marketing Automation: What you need to know throughout the process

    If you are in the process of choosing a MAP or realize your partner choice wasn’t the best for your team, this blog post will guide you through the process from pre-sales to on-going growth using you

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  • Better Reports From Your Custom Preference Center

    Better Reports From Your Custom Preference Center

    With a custom preference center you cannot automatically associate any global unsubscribes to both the email assets and the campaigns. , using our methodology now you can.

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  • Move Over Personas, Hello Journey Archetypes

    Move Over Personas, Hello Journey Archetypes

    Unlike personas, which focus on the individual’s role within the organization, the journey archetypes focus more on why a buyer is in the market for your solution.

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  • Marketing Technology Stack Assessment – Step 2: It’s All About Connections

    Marketing Technology Stack Assessment – Step 2: It’s All About Connections

    This 6-part blog series provides a guide to help you through the process of conducting a Martech Stack Assessment. Step 2 helps you map the connections between the components identified in Step 1.

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  • Marketing Technology Stack Assessment – Step 1: Taking Stock

    Marketing Technology Stack Assessment – Step 1: Taking Stock

    Step 1 is to determine what marketing technologies you have in your stack. You can’t understand and assess the value of a technology that you aren’t aware you have.

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