Tegrita Blog

Marketing Automation Consulting Specialists

  • Long Live the King: The Importance of Content in Modern Marketing

    Long Live the King: The Importance of Content in Modern Marketing

    Long Live the King: Why Content Marketing Is Important The phrase “Content is King” has been around longer than most of us have been marketers....

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  • Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Reading Between the Lines: A Three-Step Marketing Attribution Model for Connecting Your Campaigns to Revenue

    Marketing attribution is the proof that marketing activities are generating revenue. The key word here is proof—not assumption, not guess, not a feeling or belief....

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  • What Is Lead Management? Answers From Around the Web

    What Is Lead Management? Answers From Around the Web

    Lead Management is the methodology that combines the efforts of both marketing and sales teams with the main objective of growing leads and converting them...

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  • Anatomy of a Fabl Story

    Anatomy of a Fabl Story

    Fabl is used to create immersive content experiences. Although there are many similarities between Fabl and the landing page editors that exist within most marketing...

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  • What is Agile Marketing? Answers From Around the Web

    What is Agile Marketing? Answers From Around the Web

    The buzz around Agile Marketing has been growing since a group of forward-thinking marketers gathered in San Francisco in 2012 and wrote the Agile Marketing...

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  • 3 Benefits of Outsourcing Digital Marketing

    3 Benefits of Outsourcing Digital Marketing

    Marketing is a key revenue driver, but with more tools available than ever before and increasing business expectations, it has become increasingly difficult for digital...

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  • Why You Can’t Afford to Ignore Responsive Web Design

    Why You Can’t Afford to Ignore Responsive Web Design

    “Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade...

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  • Thinking of Marketing Automation?  Here are 15 Important Facts Everyone Should Know!

    Thinking of Marketing Automation? Here are 15 Important Facts Everyone Should Know!

    Many organizations find themselves at risk of falling behind the curve if they can’t keep up with the increasing demands of their customer. So, what’s the answer? #Marketing Automation. If...

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  • 5 Steps to Create Amazing Fabl Experiences

    5 Steps to Create Amazing Fabl Experiences

    Stories create an experience, provoke emotion, engage the audience & a good one will stay with them. They can challenge views or follow a character, they all must have a clear beginning, middle & end.

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  • What Is Content Experience? Answers From Around the Web

    What Is Content Experience? Answers From Around the Web

    Content experience is an evolutionary approach to content marketing, placing an emphasis on how your audience consumes and interacts with your content.

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  • Fabl Finds The Content Experience Sweet Spot

    Fabl Finds The Content Experience Sweet Spot

    High impact content experience platform, Fabl, finds the sweet spot! It allows marketers to easily produce, publish, manage, and analyze content.

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  • Tegrita Announces Strategic Partnership With Fabl

    Tegrita Announces Strategic Partnership With Fabl

    Tegrita, a full-stack marketing technology consulting firm, announces partnership with Fabl, a leading content marketing, management, and publishing platform.

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  • 9 TED Talks Every Modern Marketer Needs to Watch

    9 TED Talks Every Modern Marketer Needs to Watch

    Here are the top 9 TED Talks every Modern Marketer needs to watch! From the importance of storytelling to how boredom can lead to the most brilliant ideas, here is my must watch list!

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  • Ban the “Clicked Email?” Decision Rule: A Better Way to Evaluate Engagement

    Ban the “Clicked Email?” Decision Rule: A Better Way to Evaluate Engagement

    Familiar with the “Clicked Email?” decision rule? We’re taking a bold stance – we propose banning this decision rule and taking your Nurture Campaigns to the next level.

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  • What is Inbound Marketing? Answers From Around the Web

    What is Inbound Marketing? Answers From Around the Web

    Here is what the web has to say when we asked "What is Inbound Marketing?" Excellent answers from marketing industry leaders to help understand Inbound.

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  • Success as a Modern Marketer

    Success as a Modern Marketer

    Modern Marketing is “an adaptive methodology that drives business results by blending strategy, creative, technology, and analysis.” This infographic shows the 7 principles of Modern Marketing.

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  • What is Modern Marketing? Answers From Around the Web

    What is Modern Marketing? Answers From Around the Web

    The concept of Modern Marketing is still a bit abstract, so here is a look at how others across the web have defined and described the concept.

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  • What Is Marketing Automation? Answers From Around The Web

    What Is Marketing Automation? Answers From Around The Web

    What is Marketing Automation? We looked, and here is what the web has to say! Advice on Marketing Automation basics.

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  • 5 Ways to Engage Virtually After Cancelled Events

    5 Ways to Engage Virtually After Cancelled Events

    Don’t worry, you can continue to drive engagement with your customers and prospects when your physical events are cancelled! Here are 5 tips from Tegrita!

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  • Working From Home For the First Time? Our Advice to Newbies

    Working From Home For the First Time? Our Advice to Newbies

    Many are now being asked to work from home for the first time which can be scary or frustrating, we’re sharing our advice on how we do it successfully.

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