The Three States of a GTM Transition

August 17, 2026 Brandi Starr

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How to plan for current state, launch state, and future state during M&A, divestitures, and carve-outs. When a company is moving through a merger, acquisition, divestiture, carve-out, or major reorganization, there is usually one date everyone is working toward. Launch day. The new company goes live. The new website launches. The systems separate. The new brand appears.

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About the Author

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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The Three States of a GTM Transition

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