Your Transaction Announcement Is Not a Communication Strategy

August 17, 2026 Brandi Starr

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The required communications may get you through the transaction. What you say next helps shape the customer relationship that comes after it. I’ve been through mergers, acquisitions, and divestitures from both sides of the table, as part of the company going through the change and as a consultant helping clients navigate it. And I keep seeing the same thing happen. There is a ton of attention…

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About the Author

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
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