Your Transaction Announcement Is Not a Communication Strategy

August 17, 2026 Brandi Starr

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The required communications may get you through the transaction. What you say next helps shape the customer relationship that comes after it. I’ve been through mergers, acquisitions, and divestitures from both sides of the table, as part of the company going through the change and as a consultant helping clients navigate it. And I keep seeing the same thing happen. There is a ton of attention…

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Your Transaction Announcement Is Not a Communication Strategy

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